Today on the podcast I am joined by Amber Boyers who is the Founder and Creative Director of Baiia, an Australian sustainable swimwear brand and home to the world’s first 3-piece sculpting Wrapsuit & 4-piece Bikini. I have known Amber for a long time and it was a dream to have her on the podcast to dig deep into the ups and downs of entrepreneurship and what it means to innovate in a ‘saturated industry’.
When I say this episode is JAM PACKED with everything you want out of a podcast, I mean it! Inspirational, motivational, raw and honest, Amber takes us through the journey of starting Baiia, some of the challenges she faced early on and how she scaled it from just herself to a 12 person team at the time of recording.
We went deep on the many identity shifts that occur through the journey of entrepreneurship. To doing everything on your own to becoming a leader of a team. It isn’t something we are born knowing how to do, we have to evolve. There is also the re learning that hustling or working more isn’t necessarily the answer when it comes to growing a business. Despite what we have been told, sometimes the best thing we can do for our brand is find balance.
I also asked Amber to share how she came to create her innovative wrap suits and how important it is to push the edges in a highly competitive industry. Amber mentions that where she is now isn’t how she started and constantly catering to what was missing in the industry has lead her to push the edges and create something unique.
We finally spoke about how she navigated Covid and how she used it as an opportunity to grow rather than fall behind. All the lessons she learnt in the past, helped her to make the most of the time and scale.
This episode is great for any business owner who is looking to grow and scale. This is more than a conversation about swimwear, it’s a personal development discussion and insights from a founder who has ridden the rollercoaster of entrepreneurship and come out the other side better for it. I know you will love it.
If you would like to contact Amber and learn a little more about her beautiful pieces, you can connect with her on Instagram at httpshttps://www.instagram.com/amberbaiia/
or visit Baiia at https://www.instagram.com/baiia_label/ and visit the website at https://www.baiia.com.au/
Ways to reach me:
Instagram https://www.instagram.com/therealherproject/
Youtube https://www.youtube.com/channel/UCXyaSvK0IIz1-egve7NSW3A?view_as=subscriber
Website https://www.therealherproject.com/
For business enquiries please contact [email protected]
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