The reality of operating a small creative agency in SA is the focus in this edition of the Business Day Spotlight.

Our host Mudiwa Gavaza is joined by Sibulele Siko-Shosha, founder and creative director of The Dumile Group.

Siko-Shosh says The Dumile Group is a unit of creative companies that service both the advertising and broadcasting spaces. The company recently got a contact to produce marketing content for MTN-backed music streaming platform, Music Time.

Topics of discussion include: Siko-Shosha’s career in the creative industry; the rationale for starting her own business; the effect of Covid-19 on the business; the state of the sector for small business owners; how she has gone about winning new business over the years; the dynamics between large and small players in the industry; and case studies of businesses that get their marketing right versus those that do not.

Business Day Spotlight is a MultimediaLIVE Production.