The #REALTYHACK Podcast

The world has been rocked, the nation is divided and polarized, and we are surrounded by negativity. Well, my friends, 2020 has been an f-ed up year, and we all have a lot to improve on. And what does that really mean? It means being in service to your fellow human beings.

As leaders of this industry, we have to look at how we can get past all the negativity and start to reset ourselves for what a “normal” year should look like, even if next year’s definition of normal isn’t what it was in 2019. 

John Crowe is a broker associate at Spyglass Realty. We sat down to chat about why 87% real estate agents drop out within the first year, how to best find a brokerage that supports your needs, and why company culture could make or break your career. 

We are joined by Lee Adkins to discuss some best practices for Real estate agents to maximize productivity. We went over setting up Google Calendar for efficiency, G-suite Hacks, and CRM settings.

PLAYLIST TO DEMOS FOR MENTIONED TOOLS: https://www.youtube.com/playlist?list=PLUTu3te8TdM5RIdyGpSuG4XN8PpK8t7S0

G-suite/Gmail Hacks Setting up Google Calendar for efficiency Google Drive File Stream - makes your Google Drive act like a folder on your computer - you can attach or save files or folders to Drive just like anywhere on your computer https://www.google.com/drive/download/ Unroll.me (and/or Google inbox setup) General Organization 1Password or Last Pass - both for ease of workflow and security of your data and client data Video stuff (client or company facing) Use Zoom for meetings Use Zoom to train your team, have team meeting, do buyer or seller consults, NAR Discount = NAR-ZOOM Loom or Camtasia or similar to create on-demand training or client info House it unlisted (or public) on YouTube CRM settings Segment as much as possible Update contact info over time and add other info like birthdays, etc. Marketing Revamp (or start) your newsletter Freshen up a logo or branding (consider supporting a local business for this) A few other, non-digital tips Pick up a hobby, meditate, refresh your daily habits or workflow or office setup

In this week's podcast, Spyglass Realty's very own Jessica Smith sits down (virtually) and chats about the new norm that the coronavirus has brought into the real estate industry, the stay-at-home order, and how she is shifting her lifestyle to fit into the business while maintaining safe distancing measures and generating revenue.

At our February Spyglass Team Meeting, we were joined by RE/MAX CEO Adam Contos to talk about what strategies he personally implements for social media and our role as real estate agents to curate a welcoming online community for our clients.

How does one take a team of 30 and grow it to a brokerage of over 100 agents and 1,500 transactions in under 2 years? How can real estate agents "future-proof" their business for the incoming disrupters that threaten our industry? What are the things that agents should be looking for in their team or brokerage that are going to help them grow their business? Is the traditional brokerage model dead? Last week I met with Kris Lindahl with Kris Lindahl Real Estate for my upcoming Inman article and we went over a variety of topics, including the answers to the questions above. This was the most interesting and informative interview I've ever done and Kris is a tour-de-force in the industry that has accomplished so much in such a short time frame. His insights into where our industry is going and what type of team or brokerage agents should be aligning themselves with are spot on, in my opinion. 

You do all you can. You go as far as you can go. You get all the results you can get, and when you can't go any further, you look for help. Most successful real estate agents hire this person before they fully develop and document their systems and tools.

We are here with Anthony Malafronte of My Tampa Agent to talk about an agent’s first hire and how to transition your business to the next level.

Laura Monroe has been a staple in the national real estate scene for years, having started a business that helped agents with their virtual marketing and worked with Inman magazine as Director of Industry Engagement and Social Media. She was an editor with 60 contributors and hosted a weekly webinar with them as well. She’s now head of industry and Brand Engagement for Real Estate Webmasters. Today, we're going to be talking about Agent Branding & Marketing to stay relevant in the real estate industry amongst other top producing agents.

What does it take to start a renowned podcast? That's exactly what we're figuring out today. I sat down with Bill Risser, Vice President of Digital Strategy at Fidelity National Title, to discuss the intricacies of podcasting and why it's important for business owners to build a voice.

n the competitive world of real estate, it’s easy to fall into the mindset that competitors are your enemy. Some marketers will tell you that you need to “kill or be killed” and that there is only one way to succeed: by stomping on the competition. However, marketing does not need to be all or nothing. However, today we will debunk the idea that competitors can’t also be your allies. Today, were going to be talking about how to transform your relationships with competitors to ones that bear opportunities to improve both your businesses.