The Revenue Formula

The Red Bull playbook tech companies should steal

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Usually, we share advanced analysis to run, cases of amazing tech companies, or something else.

Today, we're talking about an energy drink. Stay with us because this potent drink can teach tech a lot about advertising.

  • (00:00) - Introduction
  • (02:26) - Energy Boosts and Red Bull
  • (14:29) - Red Bull's Media Empire
  • (17:34) - Examples of Media and Community Acquisitions
  • (19:15) - Red Bull's Endless Content Stream
  • (24:20) - Red Bull's Stratosphere Jump
  • (26:21) - Outrageous Marketing Stunts
  • (29:00) - Local and Grassroots Marketing Efforts
  • (31:57) - Takeaways for Software Companies
  • (32:21) - Creative Marketing Examples in Software

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    The Revenue FormulaBy Toni Hohlbein & Mikkel Plaehn
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