The Revenue Formula

The Red Bull playbook tech companies should steal

Listen Later

Usually, we share advanced analysis to run, cases of amazing tech companies, or something else.

Today, we're talking about an energy drink. Stay with us because this potent drink can teach tech a lot about advertising.

  • (00:00) - Introduction
  • (02:26) - Energy Boosts and Red Bull
  • (14:29) - Red Bull's Media Empire
  • (17:34) - Examples of Media and Community Acquisitions
  • (19:15) - Red Bull's Endless Content Stream
  • (24:20) - Red Bull's Stratosphere Jump
  • (26:21) - Outrageous Marketing Stunts
  • (29:00) - Local and Grassroots Marketing Efforts
  • (31:57) - Takeaways for Software Companies
  • (32:21) - Creative Marketing Examples in Software

    • Never miss a new episode, join our newsletter on revenueformula.substack.com
    ...more
    View all episodesView all episodes
    Download on the App Store
    The Revenue FormulaBy Toni Hohlbein & Raul Porojan
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    8 ratings

    More shows like The Revenue Formula

    View all
    The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

    The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

    545 Listeners

    The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

    The Official SaaStr Podcast: SaaS | Founders | Investors

    178 Listeners

    Making Sense with Sam Harris by Sam Harris

    Making Sense with Sam Harris

    26,387 Listeners

    Pivot by New York Magazine

    Pivot

    9,758 Listeners

    Founders by David Senra

    Founders

    2,217 Listeners

    Børsen Morgenbriefing by Børsen

    Børsen Morgenbriefing

    22 Listeners

    My First Million by Hubspot Media

    My First Million

    2,661 Listeners

    Dwarkesh Podcast by Dwarkesh Patel

    Dwarkesh Podcast

    560 Listeners

    The Ezra Klein Show by New York Times Opinion

    The Ezra Klein Show

    16,581 Listeners

    The Rest Is Politics by Goalhanger

    The Rest Is Politics

    3,840 Listeners

    The Town with Matthew Belloni by The Ringer

    The Town with Matthew Belloni

    1,134 Listeners

    Revenue Builders by Force Management

    Revenue Builders

    170 Listeners

    The RevOps Review by Cognism

    The RevOps Review

    3 Listeners

    RevOps Lab by Weflow

    RevOps Lab

    1 Listeners

    GTM Science - A show for GTM and RevOps leaders by Union Square Consulting

    GTM Science - A show for GTM and RevOps leaders

    3 Listeners