David Cohen, CEO of the Interactive Advertising Bureau (IAB), joins AdTechGod to wrap up the 2025 IAB ALM event in Palm Desert. 

We discuss the highlights of the conference, including the potential for a national data privacy law, the creative revival driven by generative AI, and the rise of multiple identity solutions. You’ll also find out why sustainability and DEI are more critical than ever and learn how the IAB is helping marketers tackle today’s toughest privacy challenges. 

Finally, David shares where the next IAB ALM gatherings will be held, so you can start planning.

Takeaways

AI is fundamentally changing media buying and measurement.

The advertising industry must diversify its strategies post-cookie.

Regulatory challenges are increasing with state-specific privacy laws.

A national data privacy law could simplify compliance for advertisers.

Creativity in advertising is being revitalized by generative AI.

The future of advertising will involve multiple identity solutions.

Sustainability and DEI are critical issues that need attention.

The IAB is actively working on tools to help the industry navigate privacy laws.

San Antonio will be the new host city for IAB ALM in 2027 and 2028.

The advertising industry must adapt quickly to changing consumer behaviors.

Chapters

00:00 Introduction to the Advertising Landscape

01:29 AI's Impact on Media Buying and Creativity

07:01 Navigating Cookie Deprecation and Identity Solutions

10:08 Regulatory Challenges in Advertising

16:02 Future of the IAB ALM and Industry Trends

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