In this July 14th edition of The Refresh, host Kait recaps a whirlwind week in advertising marked by major leadership changes, surprising earnings news, and critical shifts in the social media and AI sectors. From Linda Yaccarino's headline-making exit at X to the rise of Threads and AI-powered browsers challenging Google, this episode covers the most important updates marketers need to know. With WPP's new CEO pick and YouTube's monetization policy pivot, it's clear the industry is evolving rapidly, both in people and platforms.

After a tumultuous tenure trying to stabilize X’s advertiser relations post-Elon Musk acquisition, Yaccarino stepped down, raising fresh concerns over the platform’s future ad revenue and signaling a deeper pivot toward AI integration via XAI.

With a background at Microsoft, Virgin Media, and Disney, Rose’s appointment signals WPP’s strategic shift toward becoming a more AI- and tech-centric organization amid falling revenue forecasts and mounting competitive pressure.

In an unscheduled earnings update, WPP downgraded its 2025 outlook to a 3–5% decline, citing macroeconomic headwinds and major client losses including Coca-Cola and Paramount.

Threads hit 115 million daily mobile users in June, up 128% year-over-year, while X saw a 15% drop. The user shift, particularly in the U.S., signals growing momentum for Meta’s Twitter alternative.

Perplexity released its new Comet browser and OpenAI’s rumored offering aims to make browsing fully conversational. Both aim to reshape search and ads with real-time, assistant-driven experiences that could threaten Google’s dominance.

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