In this special episode of the Refresh by AdTechGod, we discuss The Trade Desk's big announcement about Ventura, their new TV operating system set to drop in 2025. 

We chat about what this means for the connected TV (CTV) space; everything from possible conflicts of interest and the role of OEMs to how it might shake up the user experience. The panel takes a closer look at the challenges and opportunities this new OS brings, including the need for better interoperability and smarter monetization strategies. We also touch on the current state of CTV, how consumer experiences are becoming more commoditized, and what The Trade Desk’s strategy might mean for the market. 

Thats not all! There’s talk about publisher monetization struggles, discoverability issues, and how AI could step up to improve user experiences. 

Thank you to my guests:

Thank you to Azerion for Sponsoring this episode.

Takeaways

Chapters

00:00 Introduction and Upcoming Events

06:57 The Conflict of Interest in CTV Advertising

14:56 Partnership Dynamics Between Trade Desk and OEMs

20:14 Market Dynamics and User Experience in CTV

25:15 The Commoditization of Consumer Experience in CTV

32:12 Trade Desk's Strategy and Market Positioning

40:20 The Future of CTV: Opportunities and Challenges

Keywords:

Trade Desk, Ventura, CTV, advertising, operating system, LG ads, Sonos, agency perspective, market dynamics, user experience, CTV, Trade Desk, consumer experience, advertising, market competition, AI, discoverability, monetization, programmatic, user experience, AdTechGod

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