What do you think a "motivated seller/lead" is? Many wholesalers get this definition wrong during their sales and marketing efforts, and there are a few reasons why fully understanding what a truly motivated seller is so important. Raul Bolufe has mastered online lead intake and sales in his real estate business and now brings those tactics to us to show how you should be marketing in order to bring in truly motivated leads.

The journey that your motivated seller leads take inside of your sales process is something a lot of real estate investors do not think about. But being detailed about this can be the biggest difference to close a deal or lose it! Rafael Cortez has this dialed in with his team and brings those strategies to us.

Direct mail has been around in the real estate investing industry for a really long time, so does it ever change? Do the strategies change? It's no secret that direct mail is over-saturated, but the foundational strategies are being ignored by many people. Jason Hartman has been teaching direct mail for many years, so he brings his expertise to us about this topic!

My good buddy, Jim Zaspel has been in real estate for 12 years and tried just about every type of marketing you can think of. Along the way he's realized that some of the marketing channels out there for real estate investors are completely saturated so he needed to find a way to do things differently inside of his marketing! On this episode, Jim tells us why he moved away from bandit signs, text blasting, and RVM's.

In today's marketing tactics, cold calling is among the top 3 that investors across the country are doing. So how is it even possible to stand out at all in such a saturated marketing channel when everyone in your market is doing it?! Stratton Brown comes on the show and drops some major tips on how to significantly improve your cold calling in order to hook and close motivated sellers!

You're about to find out about the best-kept secret when it comes to a specific demographic to market to for motivated seller leads! Phillip Vincent talks to us about "Mom's House," his program that bring a new way to market to the most motivated sellers you're ever going to find!

YouTube is a platform only for influencers! Wrong!!! If you're an active real estate investor, doesn't matter if you wholesale, fix and flip or buy and hold, YouTube is a place you should be pushing hard.  Michael Zuber talks about the millions of dollars raised, hundreds of deals, and invaluable relationships that YouTube has brought him!

You could be a master at marketing, but if your target seller doesn't know, like, and trust you, you'll get nowhere. Understanding this concept is vital if you're going to establish any credibility or authority in the marketplace! Brian Trippe talks to us about how he's leveraging this concept in his marketing. 

One of the easiest ways to put yourself out of business is to waste money in your marketing. It's not always as it seems though. With Andrew Newlon, he started running a crazy amount of marketing dollars to drive motivated sellers from 10+ marketing sources. That brought an incredible amount of leads in! The problem was that his business and sales process on the backend wasn't set up to funnel all of those leads. It almost broke him. On this episode, Andrew tells us what to NOT do in your marketing!

We've talked a lot about video content marketing for real estate investors lately, but how about hearing from one of the largest house buyers in all of Kansas City?! Marck de Lautour runs a real estate turnkey business that buys both from direct to seller and from other wholesalers. On this episode, we take a trip into his office to talk about how he is leveraging video content to push their marketing efforts.