The Reinvention Era

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You're smashing it at work. You're there for everybody else. You're the woman who gets shit done. So why is looking after YOURSELF always the thing that falls off the list?

This week on The Reinvention Era, I'm joined by the fabulous Carly Yue, weight loss and mindset coach, for a brilliantly honest conversation about high-achieving women, self-worth, people-pleasing and the identities that keep us stuck.

Because the thing is, most of us KNOW exactly what we need to do.

We know we need boundaries. We know we need rest. We know we need to look after our health, stop being so bloody hard on ourselves and occasionally put our own needs somewhere above the bottom of the list.

So why the hell don't we?

Carly spent years tying her own worth to achievement, looking successful on paper while struggling with her relationship with herself, food and her body. Now she helps women move beyond the endless cycle of dieting, perfectionism and starting again by addressing what's actually going on underneath.

And we get into SO much more than weight loss.

We talk about the impossible standards women are expected to meet, why being the capable one can become a trap, and how the labels and beliefs we've carried since childhood can subtly shape our adult lives.

We also explore Carly's extraordinary journey into endurance sport, including completing an Ironman despite struggling with swimming, and what doing hard things has taught her about confidence and resilience.

In this episode, we explore:

• Why high-achieving women are often brilliant at everything except prioritising themselves.
• The Identity Gap, and why knowing what to do doesn't mean you'll actually do it.
• How people-pleasing, perfectionism and poor boundaries affect our health and happiness.
• Why so many women connect their worth to productivity, achievement and doing things the hard way.
• The childhood conditioning and impossible beauty standards that shape our relationships with our bodies.
• Why midlife can become the point that we finally start questioning who we've been taught to be.
• How Carly went from feeling shy and insecure to taking on amazing physical challenges.
• Why confidence comes from doing, not waiting until you feel ready.
• How to start treating yourself with the same compassion, encouragement and respect you give everybody else.

One of my favourite moments is when Carly talks about asking women to describe themselves without mentioning their job or the fact they're a wife or mother.

And how difficult that question can be.

Because when you've spent decades being everything to everybody else, it's worth asking:

Who the fuck are YOU underneath all those roles?

That's where reinvention begins.

Not with another diet or another qualification or another achievement.

But with the decision that you're worthy of your own time, attention and care.

And that you don't have to keep living as the woman you've always been.

You don't find yourself. You DESIGN her. 👑

Connect with Carly Yue

Carly is a weight loss and mindset coach who supports women through her coaching programmes and her work around mindset, resilience and self-worth.

🎧 Podcast: The Mindset Method

📱 Instagram: https://www.instagram.com/carlyyuecoach/

🌐 Website: https://carlyyuecoach.co.uk/

Connect with Sarah Elizabeth

I'm Sarah Elizabeth, The Queen of Reinvention™, creator of Alter Ego Queenology™ which is my signature framework for helping women deliberately and intentionally design and practise the identity they choose, rather than continuing to live by old conditioning and expectations.

📖 My first published book launches on 11 November 2026!

If you're ready to stop living by rules you never chose and start designing the woman you want to become, get yourself on the book waitlist.

👑 Join the waitlist: https://queenofreinvention.com/books

And if this episode resonated, please follow The Reinvention Era, leave a review and share it with another woman who's bloody brilliant at looking after everybody except herself.

With love and a little badassery,

Sarah Elizabeth 👑💗

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Ever wondered how you can be an absolute bloody powerhouse in one area of your life and yet still find yourself second-guessing something as basic as sending a message, speaking up or saying no?

In this episode of The Reinvention Era, I'm challenging the idea that confidence is something you need to find before you can start living differently.

Because sometimes it's not a confidence problem at all. It's an identity problem.

I'm diving into the labels we've spent decades living by, why being capable doesn't always mean feeling confident, and how my Alter Ego Queenology™ approach helps you deliberately and intentionally design and rehearse the woman you choose to be.

I'm also sharing a practical three-step identity experiment you can try straight away… because confidence isn't built by waiting. It's built through the choices you make, even when you're scared shitless.

Ready to start designing her?

👑 Join my book waitlist: BOOK WAITLIST 

📖 My first properly published book launches 11 November 2026. Get on the list to be among the first to hear the details.

💗 The VIP Edit™ 11:11 Book Launch Edition: VIP EDIT 11:11 EDITION

I'm opening just 11 private identity design days at £1,111, including a follow-up integration session, to help you move from knowing who you want to be to actually practising being her.

You don't find yourself. You DESIGN her 👑

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What kind of woman looks at a beach for sale in Indonesia and thinks, "Fuck it, let's buy it"?

My guest this week, Sophie Foote, apparently. And she was just 26 at the time 😂

Sophie is an entrepreneur, investor, business mentor and the woman behind Business by the Beach, The Beach Club and One to Many. She's built businesses from scratch, sold them, reinvented herself more than once and learned a hell of a lot about creating wealth, taking risks and building a life on her own terms.

From turning a remote Indonesian beach into a thriving dive resort to building a property management business generating £1.6 million in annual revenue, Sophie's story is anything but conventional.

But this conversation isn't just about the money or the impressive business achievements.

It's about what happens when the business you've worked so hard to build stops giving you the life you actually wanted.

Because how many of us leave employment dreaming of freedom, only to create another job for ourselves, complete with longer hours, more responsibility and nobody to tell us to switch off?

Sophie and I get into all of it.

We talk about the confidence that comes from doing difficult things, the power of community (including the wild and scary story of a fire threatening her resort), why selling is essential, how to build a business that has value beyond you, and why changing direction doesn't mean you've failed.

We also explore something close to my heart: who are you when you move on from the business, role or identity that once defined you?

And I absolutely love Sophie's approach to business. It's ambitious, commercially minded and unapologetically centred on enjoying your life.

In this episode, we explore:

• Why Sophie bought a beach in Indonesia and what building a resort from nothing taught her.
• How she scaled a property management business to £1.6 million in annual revenue before selling it.
• Why confidence and resilience are built through action, not endless preparation.
• The difference between creating a business and creating another exhausting job.
• How to think about assets, recurring revenue and making your expertise work harder for you.
• Why your business should have systems and value beyond your personal involvement.
• The identity shifts that come with selling, pivoting and reinventing yourself.
• Why being yourself can be far more powerful than trying to fit into someone else's version of success.
• And why, if you're building a business, you cannot keep apologising for selling.

Whether you're just starting out, considering a change or wondering whether the business you've built still fits the person you're becoming, this conversation will give you plenty to think about.

Because the point isn't purely to build a successful business.

It's to build a business that supports a life you actually want to live.

Connect with Sophie Foote

Website and One to Many: https://sophiefoote.com/

Instagram: https://www.instagram.com/sophie_coachbythebeach/

LinkedIn: https://www.linkedin.com/in/sophie-foote

Sophie also talks about her Race to Recurring Revenue challenge, starting 2 November 2026, and her Beach Club community. Check her website or social channels for the latest details.

Connect with me

I'm Sarah Elizabeth, Identity Designer, founder of The Queen of Reinvention and host of The Reinvention Era.

If you're ready to stop living by default and start living by design, explore my work and join the waiting list for my forthcoming book, launching 11 November 2026.

Find everything at The Queen of Reinvention.

And if you loved this conversation, please follow The Reinvention Era, leave a review and share the episode with someone who needs to hear it.

Remember: you don't find yourself. You design her 👑

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I’m ambitious as fuck. I want more. More impact, more experiences, more money, more rooms, more life.

And I’ve learned not to apologise for that.

But I’ve also noticed something else about achievement.

We can spend months or years climbing towards something that feels absolutely huge... only to reach it, barely take in the view and immediately start looking for the next fucking mountain.

The extraordinary becomes ordinary. The thing we once desperately wanted becomes the new baseline. And somehow, it still doesn’t ever quite feel like enough.

In this episode, I’m exploring what happens when achievement becomes tangled up with worth, why we’re so quick to dismiss the evidence of how far we’ve come and why I don’t think the answer is wanting less.

Because ambition and enoughness can coexist.

You can want the next mountain without making the one you’re already standing on meaningless.

And sometimes the identity work isn’t about creating another receipt.

It’s finally allowing yourself to receive the ones you’ve already earned.

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I came home from Ibiza this week with thousands of thoughts, but one has followed me home way more loudly than the others:

Belonging.

And specifically, whether some of us have confused genuinely belonging with becoming really bloody good at reading the room, learning the rules and adjusting ourselves accordingly.

In this episode, I'm exploring the connection between identity, belonging and our relationship with ourselves. I talk about the tiny ways we edit ourselves to secure our place, why this shows up just as much in business as it does in our personal relationships and what Ibiza taught me about feeling safe enough to be seen without showing up as a particular version of myself.

Because I'm starting to believe that real belonging isn't just about finding the right people.

It's being able to stay connected to yourself while you're connected to them.

And if you have to edit yourself to stay somewhere, it's worth asking whether you ever really belonged there in the first place.

This is a very personal episode. A little Ibiza, a lot of identity, some fairly big questions and, unfortunately, vomiting in sequins 😂

Let's talk about what it actually means to belong 🩷

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I cancelled something this week that I had publicly declared I was going to do.

And it wasn’t because it failed or because nobody signed up (they did) or because I couldn't deliver it.

I cancelled a masterclass I'd already announced, built, promoted and had people registered for because I finally admitted something to myself:

I didn't actually want to bloody do it.

Which is really bloody annoying when you're the woman who bangs on about doing the damn thing!

So I had to ask myself a much harder question:

Was I trusting myself, or was I just dressing fear up as intuition?

Because sometimes “this doesn't feel aligned” is absofuckinglutely wisdom. It can be.

And sometimes it's avoidance wearing really fucking good branding.

In this episode, I'm taking you inside the decision I made and the rabbit hole it sent me down around self-trust, confidence, identity and the templates we unconsciously follow.

I'm talking about what happens when learning from brilliant people subtly turns into abandoning your own knowing.

About the difference between questioning your work and questioning the route you've been told you're supposed to take to get there.

About the invisible blueprints we're handed for business, success, motherhood, relationships, ambition, ageing and what a “good” life is supposed to look like.

And about why I've started questioning whether we've misunderstood confidence altogether.

Because maybe confidence isn't “I know this will work.”

Maybe it's “I trust myself even though I don't know whether this will work.”

I also talk about why belonging has become such a huge part of the rooms I want to create, why I'm heading to Ibiza despite the very real financial pressure I'm navigating, and what all of this has taught me about the kind of business and body of work I actually want to build.

And, inevitably, we come back to evidence.

Because you don't build self-trust by writing I trust myself in your journal 100 times 3 times a day.

You build it by making actual decisions.

Keeping promises to yourself.

Saying no when you said you'd say no.

Asking for help.

Changing your mind.

Choosing differently.

Creating receipts.

And yes, cancelling the masterclass became another receipt for the very identity work I teach 😂

In this episode, I explore:

• How to tell the difference between self-trust and avoidance
• What happens when “best practice” becomes a template you never consciously chose
• Why changing your mind can actually be evidence of self-trust
• The relationship between confidence and trust
• Why self-trust doesn't require certainty about the outcome
• How our environments shape who we allow ourselves to be
• Why your old identity has years of evidence and your new one needs some
• How real-world action creates the receipts that change your relationship with yourself
• Why I believe identity work eventually has to leave the fucking journal

And I leave you with one question: If I trusted myself, what would I do next?

Not what would guarantee the right outcome or what your mentor would do or what Instagram says a seven-figure CEO does before breakfast.

What would YOU do next?

Because I'm starting to think self-trust isn't believing you'll always make the right decision.

It's knowing you won't abandon yourself while you fucking make it.

And maybe that is what confidence was supposed to mean all along.

The Identity EDIT™

The Identity EDIT™ is now open.

This is my eight-week live identity implementation experience for closing the gap between knowing who you want to be and actually being her when real life turns up.

We identify the Identity Gap that's affecting your life or business and start creating new evidence through real decisions, real behaviours and real-world Identity Experiments.

Because insight can explain the pattern.

Evidence is what changes it.

Check it out HERE.

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What if you don't need more clarity, another strategy or one more bloody opinion? What if you already know exactly what to do?

In this episode, I get called out on my own very convincing form of procrastination: productive avoidance. The courses, research, planning, tweaking and learning that all look incredibly bloody useful... whilst also conveniently keeping you away from the thing you actually need to do.

From sending the pitch and raising your prices to holding the boundary, asking for help or finally making the change you've been thinking about for months, I explore the gap between knowing and doing and why understanding your patterns isn't the same as behaving differently when the actual moment arrives.

I also share what hosting Be You Now taught me about confidence and identity: I didn't wait until I had enough evidence to believe I was an event host. Doing it became the evidence.

Because sometimes you genuinely don't know what to do.

But sometimes you know. And you know you know.

And those are two very different problems.

COME TO THE FREE MASTERCLASS

You Know What to Do. So Why Aren't You Doing It?

Monday 21 September | 7pm UK | Live on Zoom + replay

Bring the ONE thing you already know you need to do. We'll work on the gap between knowing it and actually doing it and you'll leave with something practical to take straight back into your life or business.

THE IDENTITY EDIT™

Ready to go deeper into closing the gap between who you know you need to be and how you're actually operating?

EXPLORE THE IDENTITY EDIT 

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What if the woman you're waiting to be isn't coming?

That isn’t because you're incapable of being her. Not at all.

But because you were never supposed to wait for her in the first place.

I'm recording this episode exhausted, emotional and still trying to process what happened last week at the very first Be You Now, my identity reinvention event for founders and business owners.

Six months ago, I was still employed full-time, carrying huge responsibility in that role and preparing for surgery on an arm that had already been broken for 9 months.

And on Friday, I stood on a stage in London at an event I'd created, teaching my own frameworks and intellectual property, surrounded by extraordinary speakers, partners and a room full of people who had trusted me enough to buy a ticket and be part of it.

The really fucking mad part?

Be You Now went from launch to event in just over six weeks.

And somewhere in the aftermath, I realised something.

I wasn't simply teaching identity reinvention on Friday. I was living and breathing it.

Be You Now was one enormous Identity Experiment. And I was my own evidence.

The problem with Future Her

I love a bit of future-self work, don’t get me wrong.

Visualisation. Rehearsal. Imagining the woman you want to be, the business you want to build and the life you want to live.

But the problem is that we can make Future Her so damn separate from who we are now that she becomes another destination.

When I earn more, I'll be her.

When I'm more confident, I'll be her.

When I've healed, I'll be her.

When I've got the qualification, I'll be her.

When somebody invites me onto the stage, I'll be her.

When somebody else tells me I'm ready...

Then…

And meanwhile, we wait.

But your Designed Future Self isn't going to ring your doorbell one random day next summer and announce that she's finally arrived.

You don't arrive at an identity. You build one.

And you build it through evidence.

Friday became a living demonstration of that idea.

Throughout Be You Now, we explored identity through health, success, nervous-system regulation, money, boundaries, visibility, business, self-recognition and the willingness to actually act on what we know.

Because you can understand every single one of your patterns.

And still keep doing the same fucking thing.

Awareness isn't transformation until it becomes behaviour.

Identity changes when you make a different decision.

When you uphold a different standard.

When you send the email.

Say no.

Say yes.

Raise the price.

Apply for the thing.

Eat your fucking lunch.

Let somebody help you.

Or, apparently, create your first event in six bloody weeks.

And apparently, I have another Identity Gap...

Because I'm not teaching any of this from some imaginary identity mountaintop.

Friday showed me my own next piece of work.

Receiving. I explain my own gap in the episode!

So where is YOUR Identity Gap?

You probably already know a lot about the person you want to be.

The question is, where aren't you being them?

Maybe you want to lead like a CEO, but you're still operating like an overwhelmed employee.

Maybe you want to be known, but you're hiding.

Maybe you say you want wealth, but avoid your finances.

Maybe you value your time but continually breach your own boundaries.

Maybe your health is supposedly important while your body permanently gets whatever is left over.

Maybe you know exactly what you want to do, but you're waiting for confidence before you'll let yourself do it.

That's the gap.

And that's where the work is.

The Identity EDIT

This is exactly why I've created The Identity EDIT, my new eight-week live identity reinvention programme.

We're going to identify the biggest Identity Gap between who you know you want to be and how you're actually living now.

Then we're going to close it.

And importantly, The Identity EDIT isn't only about business.

Your gap might be in your business, yes. But it could equally be in your health, relationships, money, confidence, boundaries, visibility, self-care or the thing you've been promising yourself you'll do for the last three years.

Because you don't need another year of knowing who you could be.

You need to start creating evidence of who you are.

In this episode, you'll hear:

Why Be You Now became my own real-time Identity Experiment

• The danger of putting your future self permanently in the future
• What I mean by the Identity Gap
• Why awareness alone doesn't create transformation
• How your standards and everyday behaviours reinforce identity
• What Friday taught me about my own difficulty with receiving support
• Why visibility is fundamentally an identity issue
• What health, money, boundaries and business operations can reveal about who you believe you have to be
• Why a wobble doesn't mean your new identity is wrong
• How to create evidence rather than waiting for confidence
• How The Identity EDIT will help you identify and close the biggest gap in your own life or business

And perhaps most importantly: Stop waiting for her.

She's not coming to rescue you.

And that's fucking brilliant news. Because it means you don't have to wait.

Be her now.

Join The Identity EDIT

If this episode has made you realise exactly where your Identity Gap is, The Identity EDIT is where we're going to work on closing it.

Eight weeks. Real-life experiments. Real evidence. Real change.

Because you don't find yourself. You design her.

And you don't design her by describing her. You design her by creating evidence.

🔥 DOWNLOAD RESOURCES TO FUEL YOUR REINVENTION

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What happens when the business you've built looks successful from the outside... but feels completely wrong to live inside?

In this episode of The Reinvention Era, I'm joined by the fabulous Jodie Hayward for a conversation that sits right at the intersection of two things we so often treat as completely separate:

Who we are and how we operate.

Jodie works where identity meets operations, helping ambitious founders and business owners create both the structure to scale and the self-concept to match it.

And she knows what happens when those two things fall out of alignment.

After building a multi-six-figure business largely through referrals, Jodie realised she'd created what she describes as a “golden cage”. The business looked successful, but it couldn't operate without her, her life had to fit around it, and the freedom she'd originally gone into business to create had disappeared.

Eventually, she took the whole thing apart.

And what followed became the foundation of the work she now calls Radical Alignment.

We talk about what happens when your identity and your business are pulling in different directions, why better systems won't solve an identity problem, and why identity work without the operational structure to support it can simply create another route to burnout.

We also get into the ways your identity subtly shows up inside your business: delegation, people pleasing, overcomplication, procrastination, boundaries, visibility, the need for validation and that lovely little habit of convincing yourself you need another system, SOP or bit of preparation before you're finally allowed to bloody move!

Jodie talks brilliantly about the fear underneath so much of this, particularly the fear of being judged for succeeding differently, and shares one of my favourite lines from the whole conversation:

“Failure is foreplay for freedom.”

YES.

We also talk about why so many founders accidentally create a job rather than a business, why constant hustle can feel productive while getting us absolutely nowhere, and what freedom in business actually means when it's not simply about buggering off and doing whatever you want all day.

And, unsurprisingly, we end up somewhere I'm deeply passionate about too:

There comes a point where understanding why you are the way you are isn't enough.

At some point, you have to stop endlessly looking backwards, make a decision about who you're going to be and take the action that gives you evidence of that identity.

Which feels particularly appropriate because, as this episode lands, Jodie and I are together in London continuing this conversation live on stage at Be You Now.

In this episode, we talk about identity, operations, Radical Alignment, self-trust, fear of judgement, people pleasing, business structure, freedom, evidence, evolution and what it really takes to build a business that actually fits the person running it.

If you've ever looked at your business and thought, I've built this thing... but I'm not sure I actually want to live inside it, this conversation is for you.

Find Jodie

Jodie would genuinely love to hear from you, so please go and say hello on Instagram. As she says in the episode, she's a real human and she's the one who'll actually reply 😂

Instagram: https://instagram.com/the_jodiehayward/

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What if the reason you keep making things harder than they need to be has absolutely f*ck all to do with having ‘high standards’?

What if somewhere along the way, you actually learned that things only really count if they're bloody difficult?

This week I'm sharing something very real and live from my own identity work.

A conversation with one of my mentors uncovered a pattern I just hadn't seen before: my lifelong need to "do things properly" might actually be tied to achievement, difficulty and ultimately... worth.

Because if achievement has become one of the ways you prove you're good enough, perhaps the achievement needs to be sufficiently difficult for the proof to count.

F*ck.

In this episode, I'm exploring this in real time. No perfectly packaged breakthrough or five-step solution. I'm still right in the bloody middle of it!

We talk about:

• Why "doing it properly" and "doing it the hard way" aren't necessarily the same thing

• What happens when achievement stops being something you do and starts telling you something about who you are

• Why being incredibly good at surviving hard things can become part of your identity

• The uncomfortable difference between purpose and proof

• How money, success, visibility and ambition can quietly become scoreboards for our worth

• Why our motivations don't need to be perfectly pure, but we do need to notice who's driving

• The questions I'm now asking myself about what I'd choose if there was absolutely nothing left to prove

• Why reinvention doesn't always have to start with everything falling apart

Because maybe you don't need another mountain to prove you're brilliant at climbing.

Maybe desire is enough.

Maybe curiosity is enough.

Maybe simply thinking, I'd quite like something different now, is enough.

And maybe the next version of you doesn't need to become even better at surviving the hard road.

Maybe she needs to learn that the flat road counts too.

BE YOU NOW

This episode also gets right to the heart of why I've created Be You Now, my identity reinvention event for founders and business owners happening in London on Friday 4th September.

You can have the strategies, plans, funnels, systems and colour-coded fucking spreadsheets in the world.

But you take yourself into all of them.

Your identity. Your beliefs. Your patterns. Your relationship with money, visibility, leadership and success.

And sometimes the thing influencing what you build next is something you can't even see yet.

That's the room we're creating at Be You Now.

Friday 4th September 2026
London

Find out more and join us here:

BE YOU NOW 

Come and find me

If this episode hit somewhere slightly uncomfortable, I'd genuinely love to hear from you.

Tell me: where might you have confused effort with value?

And if you happen to know Graham McKenzie from Normandy Primary School...

No you f*cking don't 😂

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