Welcome to another episode of The Velvet Rope Playbook —your backstage pass into the world of affluent marketing and luxury client attraction.

Today, we’re stepping into a gym that doesn’t look—or feel—like a gym at all.

It’s quiet. Uncrowded. Elegant. And it smells more like ambition than Axe.

Meet Jack “Stacks” Marino, the founder of The Legacy Physique Society. Jack’s not your typical personal trainer. No shouting. No group classes. No mirror flexing. Instead, you’ll find him training a very specific type of clientele: high-performing executives, entrepreneurs, and professionals in their 50s and 60s who’ve traded the chaos of commercial gyms for something far more refined.

Tucked away behind an art gallery and lit like a jazz lounge, his private studio offers privacy, progress, and a trusted partner who understands where they are in life.

If you’re in the business of serving the affluent, this story is a masterclass in positioning, exclusivity, and creating a client experience that goes far beyond the expected.

🎁 Want to apply thsee strategies for your business?

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