The Repeating Pattern

If you’re like many business owners, you might stumble when it comes to creating a compelling message. A message that’s memorable and that will make the right people follow you.

You know, the secret to creating a message that enrols, and sells is to simply add in the right ingredients. And there’s only four of them.

Listen to this week’s episode by following this link.

Because most entrepreneurs don’t get this right. They don’t know about the four channels every successful marketing message needs to have.

• Visual Brand - the visuals you use
• Personal Brand - who you are
• Brand Message - what you say
• Brand Voice - how you say it

And beware! 

Most entrepreneurs forget two of these channels as they’re non-verbal and can be implied and demonstrated rather than spelled out!

And by the way, these channels all work together and ideally reinforce each other. Being aware of them and bringing them into harmony will ensure that you don’t send out contradictory, inconsistent signals. 

Listen to this week’s episode to learn all about the four main channels we want to communicate through in marketing.

To Your Massive Success

Xx Gwen

The Niche Queen

Show Notes

0:00 About this episode

1:22 Take my Personality Quiz - https://gwendiklisa.com/quiz/

2:40 The 3 steps to a successful niche: Name, Claim, Reign.

3:50 Step 1: Name your niche.

5:33 Step 2: Own/claim your niche.

8:21 Step 3: Rule your niche.

9:30 Claiming your niche and the 4 areas you need to cover that shows your niche ownership

9:58 How do we send out the most aligned + powerful message?

11:45 The 2 non-verbal channels we communicate through in business: Visual Brand & Personal Brand

12:10 The other 2 channels are verbal. Brand Voice & Brand Message

13:06 Everything you do sends a message

17:00 Don’t hire out your message

Resources

Take the Personality Quiz

Build For Growth by Harvard Business Review Press

Download/Print the 4 Channels Infographic

Hello, you creative and multi-passionate soul! I just know you have loads of talents, interests and personal + professional experience! 

That’s what makes you so unique and frankly, it’s what makes life worth living.

And still, I won’t shut up about

• lasering
• defining 
• drilling 

into your niche.

I actually came up with a way to unite these two concepts: Imagine your niche as a portal into your world, not a box.

Listen to this week’s episode, where I explain how it is possible to be multi-passionate and still have a very defined niche.

Enjoy!

SHOW NOTES

0:00 About this episode

2:12 Take the Personality Quiz - https://gwendiklisa.com/quiz/

3:33 The number 1 reason people don’t niche

6:09 Starting out on a clearly defined niche

7:47 Your niche is a portal, not a box! 

8:29 A confused mind says “No.”

11:20 Sell them what they want, give them what they need

12:15 Thinking of your business and niche as “Front door - Back door”

13:50 I’m the last person interested in boxing someone in!

15:50 Giving your ideal clients the “one thing” they can expect to get from you

16:19 Are you too general and broad?

19:11 How to be a portal and not a box step by step

21:08 How to choose your headliner

22:45 My last word about those who have a number of very different passions

RESOURCES

Take the Personality Quiz

Build For Growth by Harvard Business Review Press

Feeling inadequate? Listen to this episode to finally get over the thoughts that stop your success. If you feel an inner voice creeping up in you, sabotaging your success every step of the way (and stopping you from claiming your niche and serving people!) then this episode is for you. 

Let’s kick doubt and insecurity to the curb and start telling ourselves better stories. 

I’ve included quick fixes into this episode as well as a tried and tested method to confront your inner saboteur (or shall we say impostor?) and get on with claiming our niche.

Have a listen now. Enjoy!

SHOW NOTES

1:21 - Overcoming the secret thoughts that stop your niche success in its tracks

3:35 - I want to show you which business personality you are - about the Entrepreneurial Personality Quiz

4:55 - Giving yourself permission to OWN your niche

7:40 - The quick fix for the barriers that prevent you from really owning and claiming your niche

9:50 - The Desert Analogy

10:30 - This desire to help, to act, and the fulfillment that comes with making a difference is your permission

11:00 - Tell Yourself Empowering Stories

12:25 - Lean into the ease, make this simple

16:03 - Don’t fear mistakes

17:57 - Do lean into your purpose

19:20 - Confront your inner saboteur

21:27 - I’d highly recommend you get your hands on a copy of The Dark Side of the Light Chasers by Debbie Ford

RESOURCES

Entrepreneurial Personality Quiz

The Dark Side of the Light Chasers by Debbie Ford

If your niche isn’t effective (or...you could say ‘if your niche isn’t making you money’) then this episode is for you.

I’m walking you through the 6 common niching obstacles that most business owners fail to overcome. But this doesn’t have to be so hard!

Because the solution is actually simple and once you know what to look out for you’ll be able to take the action that overcomes your niche stuckness.

Have a listen to this episode so that you can go out and slay these challenges. And have fun doing it!

SHOW NOTES

0:36 - What you’ll learn today

1:14 - Take this crazy accurate personality quiz and know which business personality you are

3:38 - Challenge 1: Are you offering a solution to an actual problem for your ideal customer?

5:56 - Know your ideal client inside out and tap into the problem

6:58 - Challenge 2: Make the problem you solve micro and specific – while still serving a large group of ideal clients

8:48 - Zooming into your niche

9:32 - Challenge 3: Confusing & repelling our ideal customers instead of appealing to them

12:24 - Discovering and analysing the root cause of your ideal customer’s problem.

14:22 - Challenge 4: Doubting your ability to help

15:52 - Settle into your purpose

16:30 - Challenge 5: Not being clear when communicating the niche

17:42 - How your font choice affect your communication with your ideal customers

18:00 - Challenge 6: Having a healthy competitive mindset

RESOURCES

Personality Quiz - https://gwendiklisa.com/quiz

Get in touch with Gwendi - [email protected]

There’s a lot of resistance to niching “down”, especially in the coaching and consulting world. 

This means you’ll be at an immediate advantage if you work up the courage to go super defined with your niche. I can only say: Do it, do it do it! 

This podcast episode will give you the little nudge you need to go all the way with your niche, and it’ll put an end to the common daft assumption that “you lose out on customers and sales if you niche down”.

The opposite is true (especially for newbies or if you have a small following). Defining your niche will stop like-minded customers in their tracks and bond them to you.

Enjoy the episode!

And let me ask you something: are you making the money you desire by being generalist?

If your answer is “No” then head over to the Profitable Niche Workshop, it’ll help you finally nail your niche.

bit.ly/NailYourNicheWorkshop

Email me at [email protected] if you wanna pre-register already!

SHOW NOTES

0:00 - About this episode.

1:03 - My plans for January.

2:37 - The assumptions that prevent you from growing your business.

3:40 - Is being a generalist making you a lot of money?

5:03 - The more new your business is, the more specific you need to get.

5:53 - The flour milling industry.

7:10 - The more you niche down the more uncomfortable you’ll be.

9:27 - Specificity exercises: The more specialised you are, the more you can charge.

11:56 - Everything to everyone is nothing to no-one. People buy from specialists.

RESOURCES

Profitable Niche Workshop: https://bit.ly/NailYourNicheWorkshop

A lot of entrepreneurs are pretty blocked when it comes to finding their niche, they’ve become stuck in an easily avoidable train of thought.

Listen to this episode to untangle this type of thinking and get you back on track nailing your niche. 

Time to analyse your niche objectively instead of overthinking this important piece of your business. It’s the overthinking part that more often than not leads to confusion, overwhelm and paralysis.

In this episode I’m shedding light onto these thought processes and show you how to get yourself out of the niching bog.

Email me on [email protected] if you wanna pre-register already!

SHOW NOTES

0:00 - About this episode

3:50 - What is the Niche Death Trap?

4:47 - The first part of the niche death trap: Ignorance and Denial

7:20 - The second part of the niche death trap: Paralysis and stalling when finding your niche

9:45 - Finding a niche is art and science

11:06 - Creating momentum in finding your niche

13:05 - Nail your niche before investing

15:00 - Do not over-perfect your product

17:00 - The simple way to a profitable niche

19:14 - The Profitable Niche Workshop

RESOURCES

Ep. 19: You love your niche. Are you positive your customers do too?

The Profitable Niche Workshop

How popular is your niche?

Are you running off with a product or business idea you haven’t FULLY validated? 

That’s a sure-fire way to put in oodles of work, resources, and time whilst racing straight into a business dead end. And I’m here to stop you from this.

So listen to this episode before you invest any more into your niche and before you produce any new products or courses.

Let me show you practical steps on what you can do TODAY to find out how popular your niche really is. 

If you’re realising that your niche isn’t as bulletproof as you’d like it to be then keep your eyes open for my new workshop coming your way! 

I’ve made it my goal to help 1000 entrepreneurs finally nail their niche in 2021 and I’m kicking off my first “Profitable Niche Workshop” over the holidays.

Email me at [email protected] if you wanna pre-register already!

SHOWNOTES

0:00 About this episode.

1:55 How popular is your niche really?

3:22 The 2 IMPORTANT things to consider in order to hit your business goals.

4:00 How to make sure you don’t get trapped in the wrong niche.

5:00 I’ve been there (as an App Developer!).

6:49 Creating products alongside your customers.

9:37 What is a minimum viable product?

11:27 KNOWING what people want.

12:08 The conversation you must have.

12:46 'The Mom Test - How to talk to customers and learn if your business is a good idea when everyone is lying to you'

14:03 A typical conversation: Wow look, how amazing is my niche?

16:59 The one thing NOT to ask your ideal clients.

18:58 Get total clarity on your business dreams and aspirations.

RESOURCES

The Mom Test: How to Talk to Customers and Learn If Your Business is a Good Idea when Everyone is Lying to You

How to be a successful entrepreneur, tailor-made to your personality.

Discover the 4 entrepreneurial personality types we all fall into and see how you can build a successful business playing to your strengths. These 4 types are based on empirical studies of thousands of entrepreneurs and they're super accurate.

Knowing which type you fall into helps you build a business that's aligned with your powers, lets you cash in on what you're awesome at + unlocks ease in your life.

So, which type are you?

Tribal Leader, Seeker, Commander or Role Model?

Go to gwendiklisa.com/quiz to find out straight away! Then listen to this episode for your full analysis (I'll also send you your comprehensive report of course)

SHOWNOTES

0:00 About this episode

1:21 The science behind the quiz

3:22 What you will get from the quiz

4:26 The 4 personality types 

6:27 The Role Model personality type

9:37 Next success steps for the Role Model (channel your polar twin, the Commander)

11:11 The Commander personality type

13:33 Next success steps for the Commander (channel your polar twin, the Role Model)

15:25 The Seeker personality type

19:32 Next success steps for the Seeker (channel your polar twin, the Tribal Leader)

21:24 The Tribal Leader personality type

24:56 Next success steps for the Tribal Leader (channel your polar twin, the Seeker) 

27:28 Find out your type at gwendiklisa.com/quiz

RESOURCES

Take the test right now gwendiklisa.com/quiz

This quiz is loosely based on the book 'Built for Growth' by Chris Kuenne and John Danner, Harvard Business Review Press (2017)

You hold all the power.

I hate to say it, but your personality is a BIG selling point in your business. Let's make it count!

Your first impression, and your second, third, fourth and all other times you show up for your people.

We don't want to leave this up to chance!

In this episode I talk about how you how you can bring out your authentic personality in your business and connect to your people in a real and meaningful way.

This episode is based on the popular Personal Brand workshop I held in the British Library in London, so be sure to have pen and a journal ready.

SHOWNOTES

0:54 How to be clear, memorable and recognisable 

2:09 Get started with this quiz

4:25 About this episode

5:47 YOU, the influencer?

7:08 YOU get to decide who you want to be

8:12 How to excel at creating your personal brand

8:53 The hidden benefits of creating a personal brand

10:59 What it is not

12:27 ‘Who’s that girl?’

13:15 Personal brand on a practical level

16:15 The 5 steps to discover, implement and cultivate your personal brand

18:35 What makes YOU you

21:23 Your Who + Why

23:53 Adding the unconscious appeal to your personal brand

25:48 What is an archetype?

28:49 The archetype wheel

30:26 The secret

33:06 Ongoing implementation how to stay consistent 

RESOURCES

Built for growth, Harvard Business Review Press (June 6, 2017)

C.G Jung

Seth Godin

As entrepreneurs it's totally in our interest to grow a large, engaged audience. We want to attract an audience full of ideal customers.

Today I share how we can best look after these people that put their trust in us, so that they get massive value and stay in our community.

This episode is for you if you've ever raised your hand and asked people to follow you.

It'll show you how you can make sure your whole offering is fresh, inspiring and powerful.

Enjoy,

xx Gwen

SHOWNOTES

0:00 About this episode

1:44 Share and relate as YOU

4:09 Recognise each follower as a real person rather than a number

6:17 Be curious about your people, see them, know them so that they’ll be compelled to follow along

8:06 How to engage your people

9:44 How not to be boring

11:14 A word on good design and format

12:59 Should you create snackable content?

13:50 The 3 content styles you should cover with every post

14:46 It’s your job to show up, be the constant

18:49 What about braggy posts!?

RESOURCES

[email protected] for content request

Let’s connect on Instagram @gwendiklisa I can't wait to get to know you!