The Repeating Pattern

Want to create content that your people can't wait to devour? Get these 5 tips on how to be seen and heard on video.

This episode will help you cut through the 'noise' so that the time and effort you invest into making your videos will be rewarded with heaps attention from your ideal customers.

Enjoy!

Let's connect on Instagram, please find me, I'm @gwendiklisa and I look forward to getting to know YOU.

SHOWNOTES

0:00 About this episode

2:22 Make first impressions count

6:02 Mix it up!

9:12 Be conscious of your set

10:14 Take up space

11:07 Why you need to address your ideal customer directly

12:22 How to own your message

12:44 Be as specific as you can

13:36 How to tune into your people

18:45 The pitfalls of taking too much time to tune in

20:09 A quick test to reveal the value of your offering

20:50 Get in front of your ideal customers

RESOURCES

My previous podcast episodes about video

Create captions with kapwing.com

Let’s connect on Instagram, I'm @gwendiklisa and look forward to getting to know you.

Ready to go beyond live video? 

Whether you want to pre-record a video for social media for when you can’t go live, an online course, or a glossy video for your website, this episode will get you started.

In this hands-on session you'll learn how you can create a weekly pre-recorded video.

I’ll show you the system I use to record a video a week, which is an ideal way to get used to the practice; even if you can't or (don't want to) batch-create yet, an ideal way of getting that video practice in and an ideal way of testing your content without wasting too much time.

I'm sharing the exact tasks broken up into a daily workflow that are needed to get your video production off the ground.

Wondering how to remember everything you want to say without succumbing to getting a screenreader? Don’t use one, it’ll do the opposite of what you want to achieve. 

Instead of delivering a passionate speech on camera you’ll turn into a BOT, and I’ll show you what else you can do to say everything you want to say: I’ll spill the beans on the 3 ways of scripting I've identified: the Polished, the Preacher, and the Punk.

Let's make a video!

xx Gwen

aka The Niche Queen

SHOWNOTES

3:02 Pre-recorded video for beginners: YouTube, online course, glossy video

5:20 Scripting example videos go to my tutorial in our Facebook group: the Lovebrand community

6:25 The before, during and after of a pre-recorded video

7:33 What to do on Day 1

8:40 What to do on Day 2

14:18 What to do on Day 3

16:44 What to do on Day 4

17:01 How to script: the Polished, the Punk, the Preacher (includes how to stop the “ums”)

23:55 A word about screen-readers

25:56 Find us in our Facebook group

RESOURCES

011 How to be efficient with content and still have fun creating it

012 Strengthen your video confidence with these revelations

Marie Forleo

Brendon Burchard

Casey Neistat

Love Brand Community Facebook group 

Videographer/ photographer Catherine Berry

Audio to text transcription

So you've decided to use video to get traction (fast) in your business?

This means you’re going to claim the mike, stage, camera!

Here's something a lot of entrepreneurs forget. The first thing to do is to entertain you audience OWN it. FILL the space you’re claiming.

Give yourself permission to ROCK, let yourself shine unapologetically.

Be prepared to entertain. Make yourself bigger.

Oh my. You might be thinking.

No worries, I used to have the same concern. But I learned how to project my personality through the camera.

And in this episode I share on what I learned in the process.

Enjoy!

xx Gwen

The Niche Queen

SHOWNOTES

0:00 About this episode

1:43 How to fill the stage and entertain your audience

4:48 How to project through the camera vs public speaking

6:45 How to steel yourself to sell on live video

8:33 How to win at live streaming

9:18 Draw your audience in

9:42 How to meet ‘n greet your viewers in a live video

11:21 The live factor freakout

13:53 Your stage persona

15:18 “GET” camera presence

19:16 Steps to camera confidence

20:08 Why so many entrepreneurs suck on camera

22:32 Do this and improve dramatically

24:13 How to create videos that people actually want to watch

25:28 Practice, practice, practice!

RESOURCES

012 Strengthen your video confidence with these revelations (Coming out on June 12th)

Click here for your daily business-building video prompt to get you going! Enjoy! bit.ly/dailyvideoprompt

Strengthen your resolve, revive your zest and feel that powerful confidence in your message again.

This is so key for camera work, for speaking on stage, or simply when you need a pep talk to claim your space and spread your message.

The revelations I share in this episode are profound and they'll also work wonders for your sales confidence!

So tune in whenever you need that boost, before tricky sales conversations, speaking gigs and definitely recall my 5 points every time you go on camera.

Enjoy this episode,

xx Gwen

SHOWNOTES

0:00 About this episode

2:54 Don’t let anyone make you wrong about wanting to be in the limelight

5:24 Don’t be afraid to stand out

6:52 YOU matter, what you have to say matters

9:26 Don’t make this about you

11:40 Be ready for not everyone to like you

12:47 How to handle the startup phase when no-one is watching your video

14:17 Share you message on video with daily business-building video prompts

RESOURCES

Episode 11 How to be efficient with content and still have fun creating it

Episode 13 You Need More Than Your WHY to Smash It On Video (Out on 26/06/2020)

Get video confident fast with daily business-building video prompts

In this episode we talk about what kind of content your audience wants from you, how to be as efficient with your content creation as possible – while still keeping the fun in it! 

This might not be for everyone but I gotta admit to referring to this as a Sausage Factory, but totally respect if you call it something entirely else!

I’m not a year-in-advance content mapper, this way of creating content is very near to what’s actually going on in the world. A content sausage factory on-the-go if you like.

I’ll also outline the proven basic structure you can implement in your own posts to ensure that you don’t leave subscribers and leads on the table. And I’ll talk about one of my favourite things: how to HOOK!

You gotta include that irresistible proposition, add in that juicy call to action that your people won’t be able to resist.

SHOWNOTES

0:00 Welcome

1:15 Don’t wait with your creation till inspiration strikes

4:04 About this episode

5:32 The content sausage factory

6:02 Define your Content Megabuckets

10:32 Download your Content Cheat Sheet 

10:51 How long in advance should you plan out your content

12:02 How much should you share for free

13:45 Why it’s important to structure your posts well

14:23 Basic proven post format

17:03 Don’t make this hook mistake

17:58 Hook - transformation - CTA (call to action)

Slay video procrastination by identifying what kind of video you actually need to create.

Disclaimer: I’m not gonna give you a list of kit that’ll allow for studio-quality video production. Those scenarios are for later, once you’re more experienced and possibly have a team in place. 

This is for you if you’re at the beginning of your adventure with video creation, I’ll be cheering you on to “start before you’re ready” because I want every entrepreneur to have a proper go at video and not stumble at the first obstacle, the perfectionism paralysis.

I’ll talk about basic considerations, such as sound, light, camera lockup (that is how to prop up your camera) and how to draw your viewers in with your magnetism!

SHOWNOTES

0:00 About this episode

03:35 The first stumbling block

04:42 Video’s high barrier to entry

05:51 Livestream advantages and disadvantages

07:46 Pre-recorded video advantages and pitfalls

09:24 Identify your video needs

10:56 Decide on sound, light, lockup

17:47 Be magnetic on video

19:15 How to get my daily video prompt

19:49 The steps to get started with great video

RESOURCES

Get a daily business-building video prompt to get you started bit.ly/dailyvideoprompt 

Episode 11 How to be efficient with content and still have fun creating it (coming out 12/06/2020)

Make sure you have your essential 3 Ks in place (Kit, Content and Confidence) so that you can create video with ease and joy!

This high level overview will set you on your way to creating great video content.

So you want to create video, but aren't sure what to talk about? Sign up to my daily video prompt here!

Enjoy,

Gwen

SHOWNOTES

0:00 About this episode

0:48 Why you should consider doing more video

1:42 These stats show Live Video is in high demand

3:47 The 3 Ks that make your video great:

4:08 Kit

5:56 Content

8:34 Confidence

11:17 No more excuses! Get my daily video prompt.

RESOURCES

Find out more about Facebook Lives Statistics

Click here to join the Love Brand Community, our high-vibe Facebook group for support, trainings, fun and accountability.

Sign up here for daily video prompts

Stuck trying to find your niche?

Yes, there's a whole process to creating a strategy that will make you unique, a strategy that will make you stand out, but this shouldn't be paralysing.

So many entrepreneurs are overwhelmed by this process, and it's time we set ourselves free.

This episode is your solution to get you unstuck quickly so that you can be on your way making some serious money in your business.

SHOWNOTES

0:00 Welcome

0:49 Rock on Video 10-day challenge 

1:29 About this episode

2:01 Common stumbling blocks you need to overcome

2:34 What your famous mentor might have forgotten about real people

4:07 Your one thing is what gets people through the door

4:54 The strategy and process around niche finding

5:41 Why we get stuck searching for our niche

6:49 A way out of the trap

7:32 Be prepared to break up with Little Miss Perfect

8:46 Identify a starting point that’s good enough

10:21 Solve this problem in a day

10:51 Get started

11:27 How often to work on strategy

11:53 How to test your strategy

12:18 Do this if someone wants to buy something from you that isn’t within your planned niche

13:33 When it’s okay to start out with a bigger niche than planned

14:21 Start start start

15:12 Final words 

RESOURCES

Episode 001 The Number 1 Mistake To Avoid When You Find Your Niche

Episode 004 These 10 Questions Reveal The Value Of Your Niche

Do you LOVE performing on camera?

Because I want to invite you to embrace this way of getting traction in your niche!

I don’t want you to just go through the motions, in a terrified and stiff way, I want you to actually enjoy it!

Why?

It’s a lightning fast way to grow your business – and it’s fun – once you’ve got your head around it

It’s an exhilarating and easy way to stand out (and yes, you can do it!) 

All it takes is a decision, a step and the commitment to finally Rock On Video. 

And I’ll promise that you’ll get GREAT in front of the camera. 

How do I know this?

I’ve done it myself, my clients have and many others are in on this too.

And I’ll admit that it was a challenge to take that first step, but if I can manage this, you can do this too. Get in on the video train before “everyone” is onto this.

So here’s the first step for you: listen to this week’s podcast. I’ll dive into simple tricks I learned you can apply right now to ROCK ON VIDEO! 

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Join my FREE 10-Day Rock On Video Challenge starting on May 20th https://bit.ly/RockOnVideo

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SHOWNOTES

0:00 Welcome

0:41 The Rock On Video Challenge

1:25 Are you using the power of video in your business? 

2:46 Do you get stage fright? Watch this!

4:54 Why we stutter, ummm, go into stiff expert mode or even run a blank

5:49 How to get great on video

6:57 These two factors will get you started

12:22 Overcome our resistance to video

14:00 The two most important factors for you to nail when it comes to video

15:39 Become unstoppable – starting today

16:32 The big mindset shift every successful video marketer needs to make

17:46 What not to do on video

18:15 Look ridiculously good on video

18:57 And be magnetic

19:56 This is so often forgotten

20:56 The flip side of stage fright 

Resources:

Free 10-day Rock On Video Challenge https://bit.ly/RockOnVideo

“Dior and I”, 2014

I’ll uncover 3 simple components you need to consider if you want your business to stand out and shine brightly. Create a solid base that invites energy of overflow.

1. Survey the landscape you find yourself in
2. Know where to find your buyers!
3. Get great clarity of what YOU have to offer

Apply this formula and you’ll be able to easily attract followers, subscribers and buyers.

(Psssst… it’s never too late to cast an eye on this, even if you have a business already!)

Can’t wait to see what you make of it! Get in touch here [email protected]

SHOWNOTES

0:00 About this episode

4:36 The 3 components that make up your solid base

7:37 Get clarity on YOU. Don’t hide behind a logo! Make money being YOU

10:14 The logical vs intuitive approach

11:17 Analyse the environment and context your business is in while enjoying this process!

13:23 Why you don’t need to be jealous of your “competition”

15:44 Inspiring and being inspired by your ideal client

18:47 How to be most efficient working these 3 components

21:12 Locating the solid base from where you’ll tap into the energy of overflow

22:05 Wanna take this further? Click here!

RESOURCES

The Niche Queen Mini Intensive only 3 spaces left!

[001] The No1 Mistake To Avoid When You Find Your Niche 

Alexia Malik, who is “passionate about hair, pornstar martinis & helping women get the hair of their dreams. Oh … I also happen to have 35 years’ experience as a salon-owning, corrective colouring, extension specialist & divorcee counsellor!” Follow her on facebook to get onto her “From Couch to Glam Online Hair” challenge – watch this space!