The Repeating Pattern

Yah yah, we know it. We gotta create a steady flow of content to make ourselves heard. What we don’t want to do though is to simply go through the motions.

It won’t be FUN and it certainly won’t grab and inspire our followers.

Here’s what we’ll do instead:

We want to lead with passion, we’ll add the niche element to our communications.

This will make you fall in love again with your own content.

And it'll help you get that traction with your people.

Word of caution: what I’m suggesting in this episode is not for the faint-hearted. You gotta be ready to share and speak from the heart.

Bring out your authentic voice, let yourself shine brightly and you’ll fall in love with everything you create. 

Plus, you’ll be irresistible to those you’re meant to serve.

You got this, Queen!

SHOWNOTES

0:00 About This Episode

0:46 A massive thankyou 

1:58 the truth about boring content and how to make it exciting again

2:54 What is a niche and why you can safely define it narrowly

5:23 What is Niche Marketing?

8:45 How to build a Niche Audience?

11:07 Niche Marketing is next level Content Marketing

12:52 How to create Niche relationships

13:53 Content marketing with a twist

16:36 Create exclusivity in your niche

18:36 Sales Prevention I: Be the Marmite!

21:32 Sales Prevention II: Spell it out 

22:43 The Niche Marketing Process

26:05 Take this further with my offer for podcast listeners

Resources:

The Niche Queen Mini Intensive only 4 spaces left!

[001] The No1 Mistake To Avoid When You Find Your Niche 

[004] These 10 Questions Reveal The Value Of Your Niche

“They ask, you answer”, Jim Sheridan

“Daring greatly”, Brene Brown

“The Greatest Showman” (2017)

Settling into an efficient and profitable niche requires two things:

Be brave and go narrow! Define your one inch wide (and a mile deep) area of the market – and own it unapologetically!

But how narrow is "too small"?

Listen to today's episode to get the 10 questions my most profitable clients use to check the power of their niche.

Enjoy!

0:00 about this episode

3:16 Niche definition 

3:48 Why chomping on the big chunk won’t lead to success

4:34 Am I obsessed with helping people with this?

6:17 Why I’m obsessed helping you find your profitable niche

11:08 What’s the specific problem you solve?

12:27 What if what you offer isn’t answering a specific, urgent need?

14:50 Who has this specific problem?

17:48 Can you think of an Actual person with this specific problem?

19:11 Where can I meet this person?

19:53 Am I able to access her world?

22:32 Does your ideal customer realise she has this problem 

23:07 Are they investing in this right now

23:35 The best niche

24:37 How to create that need

25:38 How bad does your ideal customer want this problem fixed?

27:01 Are there enough people in the world who want the solution I offer?

31:11 Are you able to help with this?

32:28 Book yourself in for the last remaining spaces on the Niche Queen Mini Intensive where I’ll walk you personally through all of this

______________

Episode 001 The No 1 Mistake to Avoid when You Find Your Niche

Episode 003 How to create a powerful message (even during Covid-19)

Bag a Space on my Podcast Launch Offer Niche Queen Mini Intensive

Mentions:

Seth Godin

Jen Sincero "You Are A Badass At Making Money"

If you want to serve and support your people and grow your business during extreme circumstances you'll have to show up in a BIG way.

SHOWNOTES

00:00 About this episode

02:05 How to show up? 

02:19 Don't hide. Be you

04:12 Have a great comeback rate

06:53 Handle it

07:59 The 2008 financial crisis

09:02 Harness the extreme conditions now

10:53 How to serve

11:57 Find out what's going on in your people's life right now

12:24 The stages we're all going through with this pandemic

13:17 Pick your people up from where they are

14:49 What to say?

14:55 Have some fun!

15:24 Don't ignore the elephant in the room

16:09 Get creative, “Homefluencer”!

16:49 Tweak your message so that you get through to your people

18:00 How to create an offer that people need right now

20:20 What if you feel it's all been done already?

20:45 Should you sell?

21:19 We are the economy

22:08 Challenges to selling right now

22:55 “People aren't buying right now”

23:46 Own the worth you offer

24:24 How to take this information further

Follow this link to see how I can help you find a profitable niche even in more challenging times.

We're in the grip of a global pandemic and fight and flight mode has taken over.

We're not getting through to our people anymore and need to pivot our message ever so slightly.

Many businesses struggle to tweak their message and aren't heard anymore.

In this episode Gwen explains how you can make your offerings essential and relevant once more.

SHOWNOTES

00:00 About this Episode

02:41 “No-one’s buying right”

03:53 Paracetamol panic buying

05:50 We Are The Economy

06:55 Be heard above the noise

07:39 Speak to significant current events in your followers’ world

10:01 Covid-19 message examples

11:38 Identify the key events and create messages for your people

12:29 Message on several levels

13:35 The 5 basic human needs

14:20 Physiological needs

15:28 Safety needs

16:31 Love and belonging needs

16:59 Laura’s example

17:35 Esteem needs

18:55 Self Actualisation needs

19:38 What keeps you up at night?

20:11 Apply this to your business

21:11 Two examples of messaging on several levels

23:24 How to message on several levels

23:42 Make your message bigger than the fear

24:29 Let me take you through this

25:02 A chance for sharing and community

To find out how I can help YOU with your niche and to claim 1 of 10 places please click here.

Let's define what a successful niche really is – clearing up the NUMBER 1 misconception entrepreneurs have when they go about niching.

SHOWNOTES

0:00 About this episode

01:18 Niche definition

02:16 What a niche is NOT 

03:14 Why we’re obsessed with niching (and a word of warning!)

05:35 Kacy’s story

06:56 Stress, resistance and denial around niching

07:39 This 1 mistake stops us from niching – and what to do about it

08:25 Do people truly GET what you do?

09:11 Leave niching confusion behind for good

11:18 Eliminate niching drama and overwhelm

13:22 Visual journey from mega niche to your niche

18:47 A special podcast launch offer (only 10 spaces available!)

Check here what the podcast launch offer is all about!