The Responsible Edge Podcast

Join us as we explore the challenges of sustainability in the food industry with Richard Pike, Technical and Sustainability Director at COOK Trading Ltd. This episode delves into the unrealistic marketing ideals that have led to significant food waste and the need for more realistic approaches to achieve true sustainability. Learn about COOK’s innovative practices, the importance of transparent supply chains, and practical steps towards a more sustainable future.

Amanda Campbell, a seasoned executive and sustainability consultant, shares her journey through various industries, highlighting the crucial link between sustainability and employee well-being. She discusses how integrating sustainable practices not only benefits the environment but also fosters a happier, more engaged workforce. Learn practical strategies for driving sustainable change and enhancing workplace culture from an expert who’s been at the forefront of corporate transformation.

In this episode of The Responsible Edge Podcast we sit down with Josh Matthews, founder of Critical Mass for Sustainability and former Parliamentary candidate. Discover the implications of Labour’s recent victory on the green agenda, the importance of radical transparency, and the challenges of combating greenwashing. Josh shares his journey from chemical engineering to sustainability advocacy, offering valuable insights into driving systemic change and aligning with global sustainability goals.

Join us on the Responsible Edge Podcast as we chat with Sammi Gower, co-founder and partner at Pollen&Co, about transforming sustainability from an altruistic endeavor to a profitable business strategy. Discover how aligning sustainability initiatives with core business values drives both environmental impact and financial success. Learn practical insights on transparency, stakeholder engagement, and the triple bottom line approach.

In this episode of The Responsible Edge Podcast, John Kraus, CEO of Engineers Without Borders UK, delves into the crucial role of ethics in engineering. He discusses the dangers of echo chambers, the importance of broad experiences, and how EWB-UK’s initiatives are fostering a new generation of ethical engineers. Listeners will gain insights into the challenges and opportunities in creating sustainable engineering solutions and the vital need for holistic, people-centric approaches.

This week, we sat down with Thomas Kolster, founder of Goodvertising Agency and author of “Goodvertising” and “The Hero Trap.” Thomas shares his insights on the evolving landscape of advertising and its potential to drive positive change. He delves into the challenges of balancing consumer engagement with sustainability, emphasising the need for transparency and accountability in the industry. Through a candid discussion, Thomas offers practical advice for marketers and brands striving to make a genuine impact in today’s complex digital environment.

This week, we sat down with Aisling Connaughton, co-founder & sustainability solutionist at Cyd Connects, discusses the evolving role of PR in ethical business practices. Aisling highlights how PR has historically masked unethical practices but now has the potential to foster transparency and trust. She shares insights on stakeholder engagement, the importance of sustainability frameworks like B Corp, and how businesses can balance profitability with ethical responsibility.

This week Charlie sat down with Neil Wilkins, founder of The Mindful Collective and Managing Director of Viper Marketing, to explore a provocative question: Can marketing truly be ethical? With over 35 years of experience, Neil offered a nuanced perspective on the challenges and opportunities in aligning marketing practices with ethical principles.

This week we’re joined by Alex Fahey, Head of International Sales at Clear Channel Europe. Alex delves into the world of Out-of-Home (OOH) advertising, sharing his expertise on sustainability within the industry. He highlights key research by KPMG and PWC, demonstrating OOH’s minimal carbon footprint and significant societal contributions. Alex also discusses Clear Channel’s innovative project and their commitment to achieving their sustainability targets, providing valuable insights on how ethical practices and sustainability can drive the future of advertising.

This week on The Responsible Edge Podcast, we are joined by Margaret Ward, founder and strategist at Claddagh Creative and a devoted advocate for ethical marketing. Margaret shares her expertise on implementing 'person-first' marketing, stressing the importance of aligning company values with ethical practices.