The Responsible Edge Podcast

The Responsible Edge Podcast

By Charlie Martin, HostBusinessMarketing
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The Responsible Edge Podcast episodes

  • Episode 18: No More Excuses | How Recycling Is Accessible to Big Corporates and the 'Little Guy'

    This week we're joined by Richard Hills-Ingyon, Co-founder of The Recycled Candle Company and a passionate advocate for environmental sustainability in business. Richard shares insights into the innovative world of creative recycling and how small businesses can make a significant impact. He discuss's the journey of turning discarded materials into valuable products and the challenges and opportunities of maintaining ethical practices in a competitive industry. Richard also sheds light on his personal experiences and the importance of community engagement and transparency in fostering a responsible business ethos.

    53 min
  • Episode 17: Navigating Founder Identity and Avoiding Burnout

    This week on The Responsible Edge Podcast, we’re joined by our very own Charlie Martin, usually the host but now on holiday, with Zacc stepping in as host. As founders of The Anti-Greenwash Charter, they delve into the trials and triumphs of managing a startup with a focus on maintaining ethical standards and transparency in business. In a honest conversation, they explore the challenges founders face, particularly how to manage stress and avoid burnout while passionately pursuing business goals. They share personal coping strategies and the importance of maintaining a balanced identity separate from their entrepreneurial roles.

    46 min
  • Episode 16: Ethical Business Strategies Inspired by Earth’s Systems

    This week, we’re joined by Sarah O’Sell, Principal Consultant and Founder of Anim8 Collective. Sarah brings over a decade of experience in technology, communications, and circular economy strategies to discuss regenerative growth and its impact on modern marketing. She delves into how businesses can implement sustainable and ethical practices by learning from Earth’s regenerative systems, offering actionable insights for companies looking to align profitability with environmental stewardship. Tune in to discover how integrating nature’s principles into marketing strategies can foster long-term success and resilience.


    Unlock big impact with Sarah O’Sell. Join Anim8 Growth Workshops today: https://bit.ly/Grow-With-Anim8-Responsible-Edge-Podcast

    52 min
  • Episode 15: Unpacking What Went Wrong at FTX: A Senior Marketer's View

    This week’s guest is Amber Skinner-Jozefson, CEO and Co-Founder of ePOP AI, a company at the forefront of analysing retail consumer behaviour within the fintech sector. Amber has a diverse background that includes leading marketing and communications at SWIFT and various other fintech startups. Transitioning from journalism to fintech leadership, Amber has consistently prioritised ethical marketing and transparency. Her experiences provide valuable insights into the importance of ethics in marketing, especially in light of the FTX collapse.

    1 hr
  • Episode 14: The Role That Psychological Safety Plays in a Marketing Team

    This week, our guest is Rebecca Heald, a leadership and well-being consultant renowned for her approach to fostering healthier, more productive teams within organisations, emphasising the crucial role of psychological safety. Transitioning from secondary school teaching to overcoming personal adversities and mental health challenges, Rebecca’s journey showcases her resilience and commitment to empowerment, underlining the importance of creating safe environments for innovation and growth.

    49 min
  • Episode 13: How a Marketing Team Can Responsibly Enhance Competitive Advantage Through Sustainability

    This week, we welcome Johannes Wassenberg, an expert in sustainability and finance. As the founder of S-Cubed Strategic Sustainability Solutions, Johannes offers innovative solutions for embedding sustainability into the fabric of business operations. His journey from the COO of Moody’s ESG Solutions Ltd, where he played a pivotal role in its exponential growth, to his accumulation of over 25 years of experience at Moody’s, provides him with a unique vantage point on the importance of sustainable practices in business.

    52 min
  • Episode 12: Using AI in Marketing | Insights from the Wonka Experience

    This episode features Núria Antoja, a veteran in the FMCG industry, who delves into the integration of artificial intelligence within marketing frameworks. With extensive experience leading marketing for iconic companies like Mondelēz and Reckitt, Núria offers her insights on maintaining ethical standards in the digital age. She discusses the lessons learned from the Willy Wonka promotional campaign and the significance of aligning AI-driven marketing with consumer expectations and ethical practices.

    50 min
  • Episode 11: The Daunting Yet Fruitful Challenge of Supply Chain Transparency | Featuring Joanna Auburn

    Joining us is Joanna Auburn, co-founder and CPO at Trace, who brings her expertise in sustainability and product development to discuss the importance of transparent supply chains in achieving net-zero emissions. Joanna shares insights from her journey, emphasising how Trace helps businesses tackle environmental challenges through improved transparency and collective action.

    50 min
  • Episode 10: Building Trust Through Evidence and Verification in Sustainable Manufacturing | Featuring Simon Corbey

    Joining us is Simon Corbey, Director at The Alliance for Sustainable Building Products, who played a crucial role in steering the construction industry toward more sustainable practices. Simon delves into the essence of sustainable manufacturing, highlighting the indispensable role of evidence and verification in fostering an environmentally responsible built environment.

    53 min

About The Responsible Edge Podcast

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How to communicate responsibly.