This week, Jacki and Lyle get stuck into the art of pitching in PR. They discuss the importance of knowing your audience when it comes to pitching to journalists, and how sometimes the best coverage for a client can often come from the least obvious sources. Jacki also discusses her own experiences of pitching in PR, both to the media and to prospective clients, and Lyle outlines the many parallels between pitching as a PR professional and how actors pitch themselves to directors in the acting industry! This week, they are joined by Jacki's dog, Ludo, who reveals an interesting opinion on sales!

Artwork by Daff Kjellström

Music by Lyle Fulton

Get in touch via [email protected]

More information at www.dimoso.com

Hosted on Acast. See acast.com/privacy for more information.

Jacki and Lyle are joined by Lisa Bennett, an Account Director at Dimoso, to discuss the age old question - how on earth do you get into PR? Jacki, Lyle and Lisa open up about their own unique career journeys, as well as discussing what skills you need to successfully break into PR, and how it is important to be passionate about the sector of the industry you are looking to work in as you embark on the application process. Lisa also tells the team about an exciting new development at Dimoso!

Artwork by Daff Kjellström

Music by Lyle Fulton

Get in touch via [email protected]

More information at www.dimoso.com

Hosted on Acast. See acast.com/privacy for more information.

It's finally here! Jacki Vause (CEO of Dimoso) and Lyle Fulton (professional actor-turned-occasional PR man) bring you the first episode of an exciting new podcast - The Rest Is PR. In this episode, Jacki and Lyle talk about what to expect from this new series, before discussing their respective journeys into the world of PR, and how success in the industry is measured more on the strength of professional relationships and the ability to adapt in one of the fastest moving industries in the business world!

Artwork by Daff Kjellström

Music by Lyle Fulton

Get in touch via [email protected]

More information at www.dimoso.com

Hosted on Acast. See acast.com/privacy for more information.