The Restaurant Growth Show

Harnessing Dynamic Pricing for Restaurant Success: Unraveling the Matrix of Marketing Mix🍽️

In Episode 21 of our podcast, we decode 9 strategic ways to infuse Dynamic Pricing into your restaurant's marketing:

🔸 Capitalize on demand fluctuations for optimal pricing. 

🔸 Dayparts & days: Tailor pricing to time. 

🔸 Seasonal shifts: Adapt to preferences, demands, and ingredients. 

🔸 Use events to create urgency and allure. 

🔸 Reward loyalty with exclusive deals. 

🔸 Maximize 3P platforms for off-peak incentives. 

🔸 Leverage customer data for targeted campaigns. 

🔸 A/B test: Constantly refine your strategy.

Transparency is vital. Ensure customers understand the rationale behind price shifts.

A hat-tip to the insights from the Digital Restaurant Association Summit and a special thanks to the association's Executive Director, Joe Reinstein for his valuable contribution to the list.

Equip yourself. Dive in, and master the art of dynamic pricing.🎧

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Leave your suggestions for new topics in the comments! We read every single one. 🙂 

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👋 ABOUT Dynpricing Technologies

Hi, we're Dynpricing Technologies, the dynamic pricing solution tailored for restaurants. Optimize your menu pricing to maximize profitability and cater to a diverse clientele.

Check us out: https://dynpricing.ai

#restauranttechnology #dynamicpricingforrestaurants #dynamicpricing #dynpricing

Ever considered that your competitor's doorstep might be where your next triumph starts? Dive into an episode where we peel back the layers of ingenious marketing campaigns that not only grabbed headlines but delivered results.

Restaurants as e-commerce entities: No longer a notion, but today's necessity. As restaurateurs pivot in this evolving landscape, operating with an e-commerce mindset becomes vital to thriving.

Harnessing metrics like conversion rates and click-throughs, it's clear: the dining industry is rapidly integrating tech-driven strategies. Want to understand the new direction of dining and how to adapt? You're exactly where you need to be. Dive in.

Surge Pricing in the UK. With UK pub chain Stonegate Pubs introducing 'unhappy hours,' is this dynamic pricing strategy a win-win for both businesses and consumers or a sore point for pub-goers?

Welcome to this episode of The Restaurant Growth Show Podcast, where we delve into the "Top Three Technologies Restaurants Need to Grow their Business."

Don't let the title mislead you; we actually explore six indispensable tools and strategies that are modernizing the restaurant industry.

From first-party online ordering systems that empower you to own customer relationships, to AI-driven content creation for enhanced marketing, we discuss how these technologies are changing the game.

We also look at the perennial power of email marketing and why it's still a non-negotiable part of a successful marketing mix. Additionally, we evaluate the merits of loyalty programs and automated guest feedback platforms in building long-term customer relationships.

Whether you're a seasoned restaurateur or new to the game, this episode offers a pragmatic look at the tech landscape to help you make informed decisions for your business. Tune in to equip yourself with the insights needed for growth in today's digital age.

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Audio Podcast Links: 

Spotify:  https://open.spotify.com/show/0QSepx7a9NnMM8MTqDppWi

Apple Podcast: https://podcasts.apple.com/us/podcast/the-restaurant-growth-show-podcast/id1646107178

Google: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9iMTM3MjgzMC9wb2RjYXN0L3Jzcw

Amazon: https://music.amazon.com/podcasts/0087e671-d9c9-4c45-a430-51b1305b2994

RSS: https://anchor.fm/s/b1372830/podcast/rss

Leave your suggestions for new topics in the comments! We read every single one. 🙂 

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CONNECT WITH US ON SOCIAL MEDIA 

LinkedIn: https://www.linkedin.com/company/dynpricing-technologies/mycompany/

Facebook: https://www.facebook.com/profile.php?id=100095630076046

Instagram: https://www.instagram.com/dynpricing/

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👋 ABOUT Dynpricing Technologies

Hi, we're Dynpricing Technologies, the dynamic pricing solution tailored for restaurants. Optimize your menu pricing to maximize profitability and cater to diverse clientele.

Check us out: https://dynpricing.ai

#restauranttechnology #dynamicpricingforrestaurants #dynamicpricing #dynpricing

In this insightful episode of The Restaurant Growth Show, Gordon takes us on a deep dive into the rapid expansion of the quick service restaurant (QSR) industry, especially post-pandemic. Drawing from the latest stats of the International Franchise Association's Economic Outlook report, the show sheds light on how QSRs have managed to outpace other sectors in terms of growth.

Joining Gordon is Alex, who reflects on the intersection between the shift to remote work and the rise in demand for fast, quality food. Delving into the technological innovations that have been game-changers for franchises, the duo explore online ordering's pivotal role, the nuances of third-party deliveries, and the delicate balance of integrating various tech stacks in an ever-evolving industry.

With insights on geofencing, loyalty programs, and the challenges and opportunities in franchise operationalization, this episode provides a comprehensive look at where the QSR market is headed. The discussion also touches upon the intricate dance between centralizing systems and ensuring redundancy for effective operations.

Whether you're a restaurant owner, a tech enthusiast, or someone interested in the future of foodservice, Episode 16 promises a blend of data, trends, and expert perspectives. Join Gordon, Alex, and Jose as they explore the 'why' behind the fast food franchise boom and what's next on the horizon.

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Audio Podcast Links: 

Spotify:  https://open.spotify.com/show/0QSepx7a9NnMM8MTqDppWi

Apple Podcast: https://podcasts.apple.com/us/podcast/the-restaurant-growth-show-podcast/id1646107178

Google: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9iMTM3MjgzMC9wb2RjYXN0L3Jzcw

Amazon: https://music.amazon.com/podcasts/0087e671-d9c9-4c45-a430-51b1305b2994

RSS: https://anchor.fm/s/b1372830/podcast/rss

Leave your suggestions for new topics in the comments! We read every single one. 🙂 

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CONNECT WITH US ON SOCIAL MEDIA 

LinkedIn: https://www.linkedin.com/company/dynpricing-technologies/mycompany/

Facebook: https://www.facebook.com/profile.php?id=100095630076046

Instagram: https://www.instagram.com/dynpricing/

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👋 ABOUT Dynpricing Technologies

Hi, we're Dynpricing Technologies, the dynamic pricing solution tailored for restaurants. Optimize your menu pricing to maximize profitability and cater to diverse clientele.

Check us out: https://dynpricing.ai

#restauranttechnology #dynamicpricingforrestaurants #dynamicpricing #dynpricing

In this Restaurant Growth Show podcast episode, dive deep into the transformation of Point of Sale (POS) systems and how they've become central to restaurant operations. Join our host, Gordon, with seasoned industry experts, Jose Albis and Alex Cook. Listen as Jose highlights his 25-year journey in online marketing and software in the hospitality realm. Alex offers a unique perspective with his 30 years in the hospitality sector, including 16 years selling POS systems.

As they converse, they understand the evolution from simple cash registers to cloud-based integrated management solutions, the significance of POS in data collection, and the rapidly advancing future of POS technology. Also, get insights into emerging trends like crowd-sourced inventory bartering systems and on-the-spot order financing. Don't miss out on this insightful discussion, sponsored by Dynricing.

#RestaurantTech #PointOfSaleEvolution #DigitalTransformation #RestaurantGrowth #HospitalityTrends

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Audio Podcast Links: 

Spotify:  https://open.spotify.com/show/0QSepx7a9NnMM8MTqDppWi

Apple Podcast: https://podcasts.apple.com/us/podcast/the-restaurant-growth-show-podcast/id1646107178

Google: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9iMTM3MjgzMC9wb2RjYXN0L3Jzcw

Amazon: https://music.amazon.com/podcasts/0087e671-d9c9-4c45-a430-51b1305b2994

RSS: https://anchor.fm/s/b1372830/podcast/rss

Leave your suggestions for new topics in the comments! We read every single one. 🙂 

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 

CONNECT WITH US ON SOCIAL MEDIA 

LinkedIn: https://www.linkedin.com/company/dynpricing-technologies/mycompany/

Facebook: https://www.facebook.com/profile.php?id=100095630076046

Instagram: https://www.instagram.com/dynpricing/

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👋 ABOUT Dynpricing Technologies

Hi, we're Dynpricing Technologies, the dynamic pricing solution tailored for restaurants. Optimize your menu pricing to maximize profitability and cater to diverse clientele.

Check us out: https://dynpricing.ai

#restauranttechnology #dynamicpricingforrestaurants #dynamicpricing #dynpricing

Can you teach an old dog new tricks?

I'm going to give you a stat.

Digital has exploded.

Accounting for 40% of total business across hospitality with some restaurants processing 80-90% of their orders through online experiences.

The fact is, online ordering automates, upsells, increases order accuracy, builds loyalty, and, for the most part, is frictionless.

BUT

The digital experience can have a steep learning curve for restaurateurs

In a chaotic kitchen with tickets coming in, the drive-through buzzing, guests in-house, and employees to manage how does an operator find the time to learn new technology?

In this episode of the Restaurant Growth Show Podcast, we're going to flatten the learning curve to help you adopt new technologies and grow your business.

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Audio Podcast Links:  Anchor: https://anchor.fm/therestaurantgrowth...  

Spotify: http://surl.li/dnosm 

Apple Podcast: http://surl.li/dnosc 

Google: http://surl.li/dnosg 

Leave your suggestions for new topics in the comments! We read every single one. 🙂  

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LINKS & RESOURCES 

👉 Benefits of online ordering:https://moduurn.com/9-reasons-why-online-ordering-is-better-for-restaurants/

👉 Create a food ordering system with Moduurn: https://get.moduurn.com/meetings/moduurn/demo-15-minute 

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CONNECT WITH US ON SOCIAL MEDIA 

LinkedIn: https://www.linkedin.com/company/moduurn/

Facebook: https://www.facebook.com/moduurnInstagram: https://www.instagram.com/moduurn

TikTok: https://www.tiktok.com/@moduurn

Twitter: https://twitter.com/moduurn 

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👋 ABOUT Moduurn 

Hi, we're Moduurn, a full-featured online ordering platform for restaurants. 

Reach more customers and increase check size by accepting orders online. No commission, no contracts. 

Check us out: https://moduurn.com/ 

#restauranttechnology #onlineorderingforrestaurants #onlineordering #moduurn

Today we're talking with Jay Ashton, Producer and host of the SVK Network.

We will deep dive into restaurant brand strategies and look at some really useful tools to help tackle inflation in 2023.

You're going to want to stick around until the end of the show because we’ll be sharing a proven loyalty program strategy that will help reduce costs by 50%

Full  @ovationup6097   interview with Zach Oates here: https://ovationup.com/casey-hilder-podcast/ 

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Spotify: http://surl.li/dnosm Apple Podcast: http://surl.li/dnosc 

Google: http://surl.li/dnosg 

Leave your suggestions for new topics in the comments! We read every single one. 🙂  

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LINKS & RESOURCES 👉 Benefits of online ordering:https://moduurn.com/9-reasons-why-online-ordering-is-better-for-restaurants/

👉 Create a food ordering system with Moduurn: https://get.moduurn.com/meetings/moduurn/demo-15-minute ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬  

CONNECT WITH US ON SOCIAL MEDIA LinkedIn: https://www.linkedin.com/company/moduurn/

Facebook: https://www.facebook.com/moduurn

Instagram: https://www.instagram.com/moduurn

TikTok: https://www.tiktok.com/@moduurn

Twitter: https://twitter.com/moduurn

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👋 ABOUT Moduurn Hi, we're Moduurn, a full-featured online ordering platform for restaurants. 

Reach more customers and increase check size by accepting orders online. No commission, no contracts. 

Check us out: https://moduurn.com/ #restauranttechnology #onlineorderingforrestaurants #onlineordering #moduurn