In this episode discussing the lessons from Beth Azor's book, she explores strategies for handling rejections from national retailers.

This chapter provides insights into the importance of persistence and adaptability in retail leasing. Beth revisits her earlier advice on the timing of follow-ups with national chains, emphasizing the value of staying informed about market changes that could affect a retailer's decision.

She shares a personal anecdote illustrating the importance of understanding a retailer's specific concerns about a property, despite its apparent advantages.

This story not only underscores the unpredictability of leasing negotiations but also the potential for learning and growth from each interaction. Beth concludes with a reminder of the importance of direct communication, monitoring market dynamics, and maintaining a proactive approach to leasing.

Join us for an enlightening discussion on navigating the challenges of retail leasing and the keys to success in the dynamic world of retail.