The RetailWire Podcast

Brand Collaborations with Hanna Andersson's Chief Product Officer

In this episode of the RetailWire Podcast, the host interview Kara Carter, the Chief Product Officer from Hanna Andersson. The discussion delves into the importance of collaboration, storytelling, and customer connection in retail. The guest shares insights into the brand's history, the significance of founder-led companies, and personal experiences with brands like Dusen Dusen and American Girl. The conversation also touches on the evolving role of loyalty programs, the impact of partnerships in reaching new audience segments, and the benefits and challenges of exclusive product offerings. The episode concludes with thoughts on how social media and psychographics are transforming customer engagement and the strategic risks brands need to take to stay relevant.

00:00 Introduction and Guest Welcome
01:22 Understanding the Role of a Chief Product Officer
02:12 Brand Story: Hannah Anderson
04:12 Personal Connection and Customer Stories
04:54 Exploring Partnerships and Collaborations
09:50 Loyalty Programs and Customer Engagement
14:34 Trends in Customer Demographics and Psychographics
17:01 Future of Loyalty and Partnerships
23:12 Conclusion and Final Thoughts

🤝 By RetailWire, the retail industry’s premier news and discussion platform, delivering daily insights, expert analysis, and real-world perspectives from top retail leaders through its BrainTrust community.

To stay ahead of the latest trends shaping retail, visit RetailWire and join a global network of retail decision-makers: https://retailwire.com/

👉 For partnerships, interviews, and media opportunities, talk to us!

[email protected]

linkedin.com/company/retailwire/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the RetailWire podcast in partnership with Leaders of Trade, we explore how ESG (Environmental, Social, and Governance) is reshaping the retail industry as a core driver of sustainable growth and long-term competitiveness.

We're joined by Maria Gutierres, General Manager of Mars Wrigley, Nordics, who brings over 20 years of experience at Mars and a deep understanding of how global brands can lead with purpose without compromising performance.

Here’s what we cover in this episode:

How Mars Wrigley balances profit and purpose across its operations

Why linking executive projects to societal impact is crucial for future-ready businesses

The challenges of decoupling business growth from carbon emissions — and how to overcome them

How Mars applies the principle of mutuality to create value for all stakeholders

The role of partnerships with NGOs, governments, and the industry in accelerating ESG progress

Common misconceptions about ESG in retail and how to move beyond them

Practical examples of how ESG values are embedded in day-to-day retail operations in the Nordics

Actionable advice for retailers starting out on their ESG journey

Whether you're a retail leader, brand strategist, or simply curious about the future of ethical business, this episode offers real-world insights and lessons from a global leader walking the talk.

Thank you Leaders of Trade for the intro the Maira.

🤝 By RetailWire, the retail industry’s premier news and discussion platform, delivering daily insights, expert analysis, and real-world perspectives from top retail leaders through its BrainTrust community.

To stay ahead of the latest trends shaping retail, visit RetailWire and join a global network of retail decision-makers: https://retailwire.com/

👉 For partnerships, interviews, and media opportunities, talk to us!

[email protected]

linkedin.com/company/retailwire/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the RetailWire Podcast, host Lavina Suthenthiran, Head of Marketing at RetailWire, sits down with Cornelia Reitinger, a leading expert in Retail Media Networks, to explore how data-driven advertising is transforming the way retailers and brands engage with shoppers.

Join us as we break down the dynamic world of Retail Media Networks, retailer-owned advertising platforms powered by first-party data that enable highly targeted shopper engagement both online and offline. Cornelia shares insights on:

How Retail Media Networks have reshaped shopper-brand interactions across multiple channels in recent years

Effective strategies retailers use to leverage data-driven ad solutions that drive customer value and business growth

The biggest hurdles retailers face when building and scaling Retail Media Networks—and practical tips to overcome them

Emerging innovations and trends shaping the future of Retail Media Networks and what retailers should watch for

🤝 By RetailWire, the retail industry’s premier news and discussion platform, delivering daily insights, expert analysis, and real-world perspectives from top retail leaders through its BrainTrust community.

To stay ahead of the latest trends shaping retail, visit RetailWire and join a global network of retail decision-makers: https://retailwire.com/

👉 For partnerships, interviews, and media opportunities, talk to us!

[email protected]

linkedin.com/company/retailwire/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this special episode of the RetailWire podcast, Lavina Suthenthiran sits down with Yvonne Magnusson, a veteran retail and FMCG leader with over 30 years of experience driving digital transformation, operational turnarounds, and sustainable growth. Yvonne who is currently board director of Waynes Coffee Sweden and MAIAUNIVERSE shares her deep expertise in navigating retail’s rapid evolution through AI and digitalisation, the challenges retailers face updating IT systems, and how organizational structures and talent need to evolve to support these technologies. She discusses the critical shift from short-term cost savings to long-term operational excellence, and offers real-world examples of how aligning customer value with market positioning fuels profitable growth. Looking ahead, Yvonne highlights emerging trends needed to maintain a competitive edge and shares insights from her upcoming panel on trust, growth, and responsibility in the age of AI at the Leaders of Trade summit. This conversation is essential listening for retail leaders tackling transformative change in today’s fast-moving market.

🤝 By RetailWire, the retail industry’s premier news and discussion platform, delivering daily insights, expert analysis, and real-world perspectives from top retail leaders through its BrainTrust community.

To stay ahead of the latest trends shaping retail, visit RetailWire and join a global network of retail decision-makers: https://retailwire.com/

👉 For partnerships, interviews, and media opportunities, talk to us!

[email protected]

linkedin.com/company/retailwire/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the RetailWire Podcast, we sit down with Nikki Frisz, Senior Director of Marketing at Dollar Shave Club, to explore how the brand is bringing customers directly into the creative process.

To launch its improved razor, Dollar Shave Club invited 23 real members to form Order of the Blades — a tongue-in-cheek “ad agency” that helped write billboards, slogans, and jingles for the campaign. The result blends professional execution with genuine member voices, creating a campaign rooted in authenticity and humor.

Nikki shares insights on:

• How Dollar Shave Club is returning to its disruptive roots
• Why blending agency expertise with member participation made this campaign stand out
• The balance between humor, authenticity, and driving sales
• Expanding from DTC into retail, Amazon, and omni-channel presence
• Creative experiments like college sports handles and custom razors
• The brand’s focus on retention and Gen Z engagement

🤝 By RetailWire, the retail industry’s premier news and discussion platform, delivering daily insights, expert analysis, and real-world perspectives from top retail leaders through its BrainTrust community.

To stay ahead of the latest trends shaping retail, visit RetailWire and join a global network of retail decision-makers: https://retailwire.com/

👉 For partnerships, interviews, and media opportunities, talk to us!

[email protected]

linkedin.com/company/retailwire/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this episode of the RetailWire Podcast, Lavina Suthenthiran speaks with Jörg Bauer, a seasoned retail and real estate executive known for driving strategic change and leading digital and sustainable transformation at scale. Former CREO and CEO of Kaufland CR and GLOBUS CR, Jörg offers a deep dive into what ESG means for modern retail across Europe.

As part of our special speaker spotlight series in partnership with the Leaders of Trade Summit, Jörg shares insights on the evolving ESG landscape: including how it poses both risks and opportunities for retailers, the regional differences across Europe, and the critical role of energy management in sustainability efforts. He also explores how the rise of electric vehicles is reshaping retail operations, whether shoppers really care about sustainability, and the challenges and opportunities posed by new EU sustainability reporting rules.

If you’re a retailer, industry professional, or simply interested in how sustainability is shaping the future of commerce, this episode is packed with expert insights and actionable takeaways. Don’t miss Jörg’s thoughts ahead of the ESG in Action panel at Leaders of Trade.
Subscribe now and stay tuned for this insightful conversation, brought to you in partnership with Leaders of Trade.

🤝 By RetailWire, the retail industry’s premier news and discussion platform, delivering daily insights, expert analysis, and real-world perspectives from top retail leaders through its BrainTrust community.

To stay ahead of the latest trends shaping retail, visit RetailWire and join a global network of retail decision-makers: https://retailwire.com/

👉 For partnerships, interviews, and media opportunities, talk to us!

[email protected]

linkedin.com/company/retailwire/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Host:

• Chase Binnie – Entrepreneur, media executive, and host of the RetailWire Podcast.

Guest:

• Scot Wingo – Founder of ReFiBuy, ChannelAdvisor, serial entrepreneur, and e-commerce thought leader.

Topics Covered:

• Why Agentic Commerce is moving faster than anyone expected
• How GenAI search is siphoning organic traffic away from Google
• The shift from search engines → answer engines → shopping engines
• ChatGPT’s leaked checkout feature and its marketplace implications
• What retailers will lose (retail media dollars, loyalty capture, upsells)
• The operational headaches of inventory, pricing, and fulfillment in AI-driven marketplaces
• Which categories will be first movers (fashion, beauty, electronics) vs laggards (B2B, auto parts)
• Why owning an audience matters more than owning information
• The rise of AI browsers like Perplexity’s Comet and soon ChatGPT’s own browser
• What to expect from ChatGPT-5 and the coming “shock and awe” wave
• Practical strategies: treating AI commerce as just another acquisition channel

Key Quotes:

• “E-commerce hasn’t had true innovation since one-click checkout. Agentic shopping could be that shake-up.”
• “Search engines are becoming answer engines, and now they’re becoming shopping engines.”
• “Retailers need to stop fighting it—this is another channel, like Amazon or Facebook were.”

Resources & Mentions:

• Bernstein report on e-commerce growth
• Barron’s and Wall Street Journal coverage of traffic declines
• Perplexity’s Comet browser

🤝 By RetailWire, the retail industry’s premier news and discussion platform, delivering daily insights, expert analysis, and real-world perspectives from top retail leaders through its BrainTrust community.

To stay ahead of the latest trends shaping retail, visit RetailWire and join a global network of retail decision-makers: https://retailwire.com/

👉 For partnerships, interviews, and media opportunities, talk to us!

[email protected]

linkedin.com/company/retailwire/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Get $500 off your membership by using the code retailwire500 at entreprenista.com

In this episode, we sit down with Stephanie Cartin, co-founder of Entreprenista, to explore how community is becoming the most powerful engine for growth in modern business. Stephanie shares her journey from launching a social media agency to building one of the most trusted platforms for women entrepreneurs.

If you’re building a brand, launching a product, or trying to scale without burning out — this is your blueprint for creating momentum through connection.

🔑 Topics Covered:

Why solo entrepreneurship is a myth

• How Entreprenista grew from a podcast to a full-blown membership community
• Real stories of women founders who scaled through community support
• Why storytelling and founder visibility are essential to brand loyalty
• The underestimated value of DMs, referrals, and human touchpoints
• How retail and product brands can build lasting customer relationships

🎯 Perfect for:
Female founders, DTC brand leaders, community marketers, and anyone rethinking how to scale a business without a massive ad budget.

👥 Learn more about the @entreprenistas at their website: https://www.entreprenista.com
Use code retailwire500 to get $500 off your lifetime membership!

📍 Timestamps:
[00:03] Building the community we needed
[02:13] From agency life to Entreprenista
[06:04] Collaboration across service & product brands
[07:57] Execution over ideas
[11:56] Founder-led storytelling wins
[13:49] Marketing help inside the community
[17:31] Growth without ad spend starts in the DMs
[19:14] Engaging directly with your audience
[22:54] Why community matters for retail brands

🔔 Subscribe for more episodes on brand growth, retail trends, and modern entrepreneurship.

🤝 By RetailWire, the retail industry’s premier news and discussion platform, delivering daily insights, expert analysis, and real-world perspectives from top retail leaders through its BrainTrust community.

To stay ahead of the latest trends shaping retail, visit RetailWire and join a global network of retail decision-makers: https://retailwire.com/

👉 For partnerships, interviews, and media opportunities, talk to us!

[email protected]

linkedin.com/company/retailwire/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Get ready to revolutionize your retail strategy with insights from Karen Halpern, Director of Retail and Hospitality Product Marketing at Priority Software. Discover how the integration of advanced technologies like AI and mobile are reshaping both online and in-store shopping experiences. Karen shares her personal anecdotes to illustrate the persistent challenges retailers face in connecting these channels and how even midsize retailers can harness these innovations to stay competitive.
   
Unpack the complexities of creating a seamless omnichannel operation in today’s fast-paced retail environment. Karen discusses the hurdles of disjointed systems, manual processes, and the significant investments required for IT modernization. Learn why some retailers hesitate to transition to cloud-based solutions and how Priority Software's all-in-one platform can ease these concerns, offering a roadmap to transform retail operations for the better.
   
Real-world success stories from brands like Ace Hardware, Columbia Wear, and Cowtown demonstrate the tangible benefits of adopting Priority’s solutions. From enhanced order management and inventory control to integrated loyalty programs, these examples underscore the measurable outcomes such as reduced IT costs and increased operational efficiency. The episode wraps up with strategic advice on recognizing the need for system upgrades and the advantages of partnering with Priority Software to meet today’s retail challenges head-on.

https://www.priority-software.com/lp/retailwire-podcast-2024/?utm_source=retailwire&utm_medium=podcast&utm_campaign=NRETA5

RetailWire is the retail industry's premier source for news, analysis, and discussion. With a focus on the latest trends, technology, and consumer behavior, RetailWire provides a platform for industry experts and thought leaders to share their insights and perspectives. Whether you're a retailer, supplier, or service provider, RetailWire is your go-to destination for staying informed and ahead of the curve.

Be sure to leave us a comment and let us know what you think. You might even hear your comment read on the next episode!

To learn more, or to join our Daily Discussions, visit RetailWire.com.

🤝 By RetailWire, the retail industry’s premier news and discussion platform, delivering daily insights, expert analysis, and real-world perspectives from top retail leaders through its BrainTrust community.

To stay ahead of the latest trends shaping retail, visit RetailWire and join a global network of retail decision-makers: https://retailwire.com/

👉 For partnerships, interviews, and media opportunities, talk to us!

[email protected]

linkedin.com/company/retailwire/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.