Sonia Hong is back in burger business on Santa Monica Blvd and she's inside the Sherman Oaks food building to tell the story of how it all went down. Sonia is joined by her Irv's partners, Larry Longo and Brad Slater to review the menu, breakdown the must-orders, and listen to Jordan go on and on about lettuce wraps, BLTs, and a new idea for "The Burger Roll."