Just when we thought NIL collectives were on their way out, they’re back—and stronger than ever. In this episode of First and 12, we dive into the return of booster-backed NIL deals and what it means for the future of college football. With the Wild West fully reopened, the need for real rules—and possibly a national commissioner—has never been more urgent. Can college football survive without structure, or are we headed toward total chaos?

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