Jerry Youngblutt and Sara McCurdy are part of Boyden-Youngblutt, a design and advertising agency. Boyden-Youngblutt has worked across many industries and with a huge range of clients, everyone from museums to medical systems, hospitals and universities to state lotteries. Their work is built on an approach that starts with the consumer of the product and works backwards from there, which means the team know how to think about people, and relationships, and trust. All of those things, of course, play into designing for health, so that’s a big part of this conversation. We also talk about virtual reality in healthcare and medicine towards the end.