No one WANTS to buy tires, but as long as you need to, do it right. Discount Tire bought the old Cooper Tires testing facility in Pearsall, Texas and analyses everything from budget rubber to high performance tires. Here's a look behind the scenes on how your Michelins, Pirellis, Goodyears and dozens of other brands get evaluated, and how all of that information comes together on DT's Treadwell website so buyers can make the right decision. It's amazing the difference the right tires can make. Discount Tires sponsored this event, covering food and lodging. Tom does not make a commission if you use https://www.discounttire.com, but it is a very good research tool (even if you don't buy your tires from them).