Many of today's executives grew up understanding that you should never discuss money, politics or religion in polite company, but times are changing and more and more consumers are expecting companies to take a stand one way or another. Gini Dietrich is talking about how to communicate your values as a brand, and sharing some examples of massive successes and failures in doing so on this week's episode of the Spin Sucks Podcast.

The Right Way to Take a Stand

We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.

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If you want your clients to be confident that your communications work is ethical, responsible, and measurable, becoming a PESO Model Certified Guide© is the best way to get there. Gini Dietrich answers your questions about the new program on this week's episode of the Spin Sucks podcast.

Your Questions Answered: The PESO Model© Certification

Are you tired of all the misinformation, disinformation, and mal-information in the media? Gini discusses what each type of information is and gives communicators tips for combatting the bad actors.

Combating Weaponized Information

Media relations has been turned on its head in the last few months. Due to media outlets closing or being acquired and revenue down, causing layoffs, the pool of journalists has shrunk considerably.

Even as challenging as media relations has gotten, earned media is still an important strategy to build credibility and authority.

On this episode of the Spin Sucks podcast, Gini Dietrich gives you five tips on how to get better results from your media relations efforts.

The Changing Landscape of Media Relations

SEO has come a long, long way since the first search engines started using it to organize results, and Chat GPT is changing the game again. Today on the Spin Sucks Podcast, Gini Dietrich talks about how SEO is working now, the role of communications in it, and what we need to know to take advantage of AI to make sure the right people are finding you at the right time.

How Communications Affects SEO

Data interpretation and communication is critical to help translate your efforts to outcomes. This week on the Spin Sucks Podcast, Gini Dietrich is talking about Coverage Impact, a powerful tool that can help you interpret, visualize and share your data and correlate them to organizational goals.

The Right Way to Take a Stand

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