<p>The Four Roses brand you know and respect today, may have literally been your grandfather's and great-grandfather's favorite whiskey. But at the peak of its popularity in 1958, it was inexplicably removed from American shelves and remained a distant memory for almost 50 years.</p> <p>Join me as I invite Four Roses Brand Ambassador Al Young to help me tell the story of the rise and fall and rising again of Four Roses.</p>

The Four Roses brand you know and respect today, may have literally been your grandfather's and great-grandfather's favorite whiskey. But at the peak of its popularity in 1958, it was inexplicably removed from American shelves and remained a distant memory for almost 50 years. Join me as I invite Four Roses Brand Ambassador Al Young to help me tell the story of the rise and fall and rising again of Four Roses.

The Rise and Fall and Rising Again of Four Roses (with Al Young)

The Whiskey Lore Podcast, hosted by best-selling travel author Drew Hannush, is a captivating exploration of whiskey’s rich history, myths, and modern craft distilling culture, appealing to both enthusiasts and curious newcomers.

Covering bourbon, Scotch, Irish, rye, and more, the podcast offers two main formats: Stories, which delve into historical narratives like the origins of Bottled-in-Bond or Ireland’s whiskey rebirth, and Whiskey Flights, a weekly series focused on craft distillery travel.

Whiskey Flights transports listeners to craft distilleries worldwide, offering virtual tours that highlight unique operations, local grains, and innovative spirits. Episodes feature chats with founders—like Brian Cummings of Great Northern Distilling or Guy Whitehead of Lucky Guys Distillery—covering topics from potato vodka to bitters crafting. Each Flight emphasizes the pleasures of distillery visits, sharing practical travel tips and cultural context, such as Wisconsin’s supper club scene or Tasmania’s whiskey boom. Hannush’s warm narration and curiosity bring distilleries to life, making listeners feel like they’re sipping alongside him.

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The Whiskey Lore Podcast, hosted by best-selling travel author Drew Hannush, is a captivating exploration of whiskey’s rich history, myths, and modern craft distilling culture, appealing to both enthusiasts and curious newcomers. Covering bourbon, Scotch, Irish, rye, and more, the podcast offers two main formats: Stories, which delve into historical narratives like the origins of Bottled-in-Bond or Ireland’s whiskey rebirth, and Whiskey Flights, a weekly series focused on craft distillery travel. Whiskey Flights transports listeners to craft distilleries worldwide, offering virtual tours that highlight unique operations, local grains, and innovative spirits. Episodes feature chats with founders—like Brian Cummings of Great Northern Distilling or Guy Whitehead of Lucky Guys Distillery—covering topics from potato vodka to bitters crafting. Each Flight emphasizes the pleasures of distillery visits, sharing practical travel tips and cultural context, such as Wisconsin’s supper club scene or Tasmania’s whiskey boom. Hannush’s warm narration and curiosity bring distilleries to life, making listeners feel like they’re sipping alongside him.

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The Rise and Fall and Rising Again of Four Roses (with Al Young)

The Rise and Fall and Rising Again of Four Roses (with Al Young)

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