Marketing professor Adam Alter begins his new book by noting that Steve Jobs didn’t let his own children use an iPad, a product he invented, because he was worried they’d get addicted to it. That’s what Alter’s book is about: our increasing addiction to technology. These days, we aren’t just hooked on substances, like drugs and alcohol. We’re addicted to video games, social media, porn, email, and lots more. Alter joins us to explore the business and psychology of irresistible technologies.