Twenty percent of U.S. businesses are now owned by private equity (PE), far surpassing the number of public and independent, privately held companies. And, PE firms have over $3 trillion of additional purchase power. What is driving this growth, and will it change? What is the PE playbook, and how is it used to convince owners to sell and to "add-value" after purchase? What can Evergreen companies do about it?

In this opening presentation from Tugboat Institute Summit 2019, Tugboat Institute Founder and CEO Dave Whorton offers key statistics and drivers in the rise of PE, valuable insight into the PE playbook, and 14 things Evergreen CEOs and their teams can do about it.