Over the past year or so, the concept of having a content creator at your wedding has gained immense popularity. But what exactly is a content creator, and why are they becoming such a sought-after addition to the traditional photographer and videographer? In this episode of Cut The Cake, we have our very own Mel, a wedding content creator extraordinaire, here to shed some light on this new wedding day service, share her expertise and debunk some myths surrounding this trend.

We discuss the role of a wedding day content creator and how it differs from a photographer and videographer. The lens a content creator brings to a wedding day and what they are providing for a couple. The type of couples that are hiring content creators and why they want one. The important things to look for when hiring a content creator for your wedding. And most importantly, what a content creator is not going to provide for couples. So without further ado, let’s get into the episode.

About Melanie (aka Mellyrain / Moxie Socials)

In 2018, Melanie launched her own wedding business, Mellyrain. Suddenly it hit her: to succeed in today’s online world, she needed to be more than exceptional in her industry – she had to master marketing too.

After months of researching, studying and trialling-and-erroring MANY marketing platforms, she discovered something huge. Instagram was hands-down #1 in getting her brand results. But annoying people with ‘buy my stuff!’ posts just didn’t feel right. So she created her own way. One that was true to her small town roots, using connection and community as superpowers. It worked!

Over time, with nothing more than consistent, strategic and purposeful posts, she got noticed by her dream peeps, evolved her authority and saw enquiries rushing in faster than she could say ‘hold my Moët!’  Today. She uses these skills to create engaging and seriously fun content for businesses and has also ventured into the world of content capturing for couples on their wedding day which includes #hypegirl vibes and seriously poppin reels!

Content for Wedding Day Couples:

Website: https://mellyrain.com.au/wedding-content-creator 

Instagram: https://www.instagram.com/mellyrain_content 

About Melanie
Mellyrain Creative is a wedding planning and styling company and we specialize in designing luxe countryside weddings across regional Victoria. As the head wedding planner and stylist at Mellyrain Creative, her team continues to grow and assist in styling design as well as wedding day coordination and execution of styling set ups at weddings all over Victoria. Prior to weddings Mel worked in sport and entertainment events in Melbourne and she is obsessed with her golden retriever pup Duncan who you’ll see on the gram from time to time. Mel love's to call country Victoria her happy place so when she's not working, you’ll still find me exploring new places, mostly something with mountains as a backdrop.

instagram.com/mellyraincreative
Contact Mel: mellyrain.com.au/contact

About Tania
Tania is an award nominated, coffee obsessed lover of love, and all round stationery nerd... & that is why she started the Event Wanderer Co. After years wrangling Ballkids at the Australian Open, she stepped into the world of weddings and turned her hand to design, combining a love of stationery with today's modern design and printing techniques to bring her biz baby to life. Tania's speciality is all things stationery and signage and also understanding the stress that event and wedding planning can bring and she's here to help you navigate the chaos of the journey.

instagram.com/eventwandererco/