In this episode, Matt Wise, CEO of E Tech Group, shares his perspective on the exciting transformations happening in the industry, from the increasing adoption of full-line automation to the challenges companies face in managing and integrating their automation technologies. He also discusses the importance of content marketing in educating clients and helping them navigate the complex landscape of automation.

Matt talks about E Tech's approach to acquiring and integrating other system integration companies, highlighting the value of preserving brand equity and leveraging new technologies and expertise to better serve their growing client base.

Join us as we dive deep into the world of industrial automation with Matt Wise.

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In this episode, Grace Clark and Christine McQuilkin sit down with Jay Schwedelson, one of the top marketing experts in the US who is affectionately known as the “king of email.”  His guiding philosophy centers on providing the latest, research-backed knowledge and best practices to marketers of all sizes and industries.  Jay is the founder of SubjectLine.com, the leading free subject-line rating tool, ranked in the top 1% of all websites worldwide.  Having led SubjectLine.com through the testing of more than 15 million subject lines, Jay uses his knowledge to guide organizations across multiple industries on how to implement impactful email marketing.  Jay is also the founder of GURU Media Hub, which hosts the GURU conference, the world’s largest email marketing event, as well as other major marketing events that attract more than 50,000 attendees annually.  His podcast, “Do This, Not That!: For Marketers,” is among the most popular in the United States and has been ranked in the top 10 out of over 50,000 marketing podcasts in the entire country.  Through his agency, Outcome Media, his team executes over 40,000 marketing campaigns annually for many of the world’s most iconic and successful brands.  Jay has been named to Crain’s Top 100 Industry Leaders for 10 consecutive years and was inducted into the Hall of Fame at his alma mater, the University of Florida College of Journalism and Communications, in recognition of career excellence.

https://gurumediahub.com/

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In this episode, Grace Clarks sits down at the 2024 CSIA Conference with leading professionals in the system integration industry. Bruce Marson of Engineered Energy Solutions discusses the growth of automation and AI challenges, while David Ivester from AESolutions explores AI and machine learning potentials. Dawn Dittman from Interstates highlights digital transformation and IT-OT convergence, and Sonali Shah from Thermo Systems talks about the increasing demand for system integration. Tune in to hear their predictions for the industry's future and the importance of continuous learning and adaptation.

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In this episode, Grace Clark sits down with G and Liz Brooks-Zak, co-founders of Outlier Automation, at the 2024 CSIA Conference.  G and Liz discuss their industry experience and company growth, the importance of knowledge transfer, and the journey of starting their own company, emphasizing shared sacrifices and strong communication. Tune in to hear about their expertise in advanced manufacturing, motion control, robotics, and data integration.

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In this episode, Grace Clark sits down with several CSIA members at the 2024 annual conference.  Hear from G and Liz Brooks-Zak of Outlier Automation, Sonali Shah of Thermo Systems, David Iverster of aeSolutions, Dawn Dittman of Interstates, and Bruce Marson of Engineered Energy Solutions.

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In this episode, Julia Plott discusses the importance of press releases in the modern digital age, highlighting their role in SEO, storytelling, audience engagement, and thought leadership. 

She also explains the potential pitfalls of using free press release platforms.  

Join Julia as she shares why your company should leverage press releases, and how Rivergate Marketing can help.

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In this episode, Grace Clark chats with Lisa Richter, Director of Industry Outreach and Growth for the ⁠Control System Integrators Association, CSIA⁠ and host of the Talking Industrial Automation (TIA) podcast.  This crossover episode will also be released by TIA.

Join Grace and Lisa as they explore the dynamic world of control system integration, as they delve into the CSIA community's collaborative spirit and the enriching experiences offered at the upcoming CSIA conference in  Dallas in April 2024.  

The conference, themed 'Leading into the Future', is a hub for networking, innovation, and growth for both seasoned executives and emerging talents in the field.  

New this year at the conference is a ⁠one-day marketing workshop⁠ with exciting sessions and Keynote Speaker ⁠Jay Schwedelson⁠.

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In this episode of the Rivergate Marketing Podcast, Grace Clark and Georgia Whalen discuss the importance of client interviews for relationship management and business growth. They argue that in-depth interviews provide valuable insights into clients' needs and pain points, and are more effective than surveys or questionnaires. The conversation also highlights the benefits of using a third party to conduct these interviews, as clients are more likely to be honest with an impartial party. The interviews can be tailored to the company's goals and can also be used to ask for testimonials. The discussion concludes with examples of how these interviews have helped uncover gaps in knowledge and opened doors for further business opportunities.

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In this episode, Grace Clark and Christine McQuilkin delve into the art and science of creating compelling content for highly technical companies. They discuss the importance of technical detail, the role of SEO, the value of brand name mentions, and the dangers of oversimplifying content. Join them as they share best practices and insights to help engineers and tech firms effectively communicate their expertise to their audience.

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In the latest episode of the Rivergate Marketing Podcast, we arejoined by Ghalib Hassam, an expert in LinkedIn personal branding. Hassam candidly underscores the power of authenticity and the pitfalls of spreading oneself too thinly across diverse topics. With a deep insight into audience psychology, he reveals that the cornerstone of effective branding is nurturing trust through personal narratives and distinct perspectives. While he cautions against viewing LinkedIn as a panacea for immediate business growth, Hassam stresses its pivotal role in the broader customer journey. For entrepreneurs and business leaders, he advocates an immediate and strategic engagement withLinkedIn, harnessing one's unique voice to truly differentiate. Don't miss this enlightening discussion.

 Check out Ghalib's podcast: The Founder Lore Podcast

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