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We sit down with Brendan Carter from Unico Zelo and Bottle Shock to unpack why the Riverland became synonymous with bulk wine and why that mindset blocks real solutions for growers. We chase the economics, the history, and the human cost, then land on a practical way to rebuild demand by putting place, old vines, and story back at the centre. 

If you have old vines, give us a call. 
If you know of old vines, give us a call. 

If you see Riverland on a label, buy it. 

Watch the whole video here!

https://www.youtube.com/watch?v=faIlImCDDs0

If you want to get in contact with Brendan Carter please email him below! 

[email protected]

https://bottleshock.tv/

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