Have you ever wondered how a small soap company grows from humble beginnings to dominate a huge market?
In this fascinating episode, Charlie's Soap founder Taylor Sutherland shares their rags-to-riches journey - from creating their revolutionary formula in the 1970s to becoming a household name today.
Taylor gets real about the challenges of competing with giants on a shoestring budget. They'll also reveal pricing mistakes, five-week slumps, and how they optimized every channel to find growth. You'll learn data-driven strategies for finding an ideal customer and a lifetime value.
You’ll also hear Robb’s valuable tips on how to use TikTok shops, stand out on Amazon, and improve overall performance in the e-commerce space. Tune in for more!
Highlights:
00:00 The beginnings of Charlie’s Soap Company
04:12 What is surfactant?
07:10 A detox process and saving money
10:31 Demonstrating the quality of the product
16:07 Selling through TikTok shops
21:00 Pricing the product and finding the ideal customer
26:27 How does lifetime value affect the acquisition?
34:04 Subscribe and Save feature on Amazon
41:02 Three pillars of every business
43:24 The luxury of failure
46:21 Final word