Edwin Yap's family built the physical infrastructure of retail. As the leaders of Jemco Group, they grew the family business into Malaysia's largest producer of the shelving, racking, and logistics systems that hold supermarkets and warehouses together across Southeast Asia. Taking over the company during the pandemic, Edwin spent years observing the shop floor and realised the next essential layer of retail infrastructure wouldn't be a static fixture. It would be a robot.

To capitalise on this shift, Edwin launched MR. ROBOT, a startup betting that humanoid and service robots are moving from science fiction to the shop floor faster than most business leaders realise. He recently secured a US$5 million funding round from an investor lineup that includes MR D.I.Y. International, China's AgiBot, and The Hub's Investment Group, signed an MOU at the World Artificial Intelligence Conference, and is now developing a RM10 million ASEAN-first robotics data collection centre to power the next generation of physical AI.

Edwin joins us to unpack the business of "embodied AI", how they are already driving a 20 percent sales uplift at customer events, and the honest reality of what humanoid robots can and cannot do in 2026.

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