This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns and turns the brand purpose discussion on its head as we discuss turning a purpose into a brand.

Our guest this week is award-winning marketer Margie Agin who helps B2B technology companies discover what makes them unique and find the words to say it.  She is the founder and chief strategist of Centerboard Marketing, a marketing agency based in the Washington, DC area, and as you’ll hear author of Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personality.

Before founding Centerboard Marketing, Margie led demand generation efforts for the education technology company Blackboard and digital marketing for video conferencing leaders Tandberg and Cisco. She also taught content marketing and web writing at Johns Hopkins University.

This week, our visit to the Rockstar CMO virtual bar finds Robert Rose, Chief Trouble Maker at The Content Advisory, and over a fancy cocktail, we discuss whether best practice really is best and maybe you should consider doing it the way you've always done it. Or... maybe not.

Hope you enjoy this episode, here are all the links:

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This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns to discuss defining brand purpose and specifically the hackneyed term "innovative".

We've been saying at the end of the last few episodes that next week our guest will be Julia Bennett, the brand new CMO of global law firm Brown Rudnick. Well, finally schedules were aligned, the technology worked and Ian Truscott got to chat with her.

As the Chief Marketing Officer, Julia Bennett leads Brown Rudnick’s business development, marketing, public relations, and communications strategy and initiatives for the Firm’s offices worldwide. Julia is a trained lawyer and before joining Brown Rudnick, Julia was the Senior Director of Business Development at a major law firm, overseeing the business development and sales enablement, client expansion, research, and competitive intelligence teams.

Julia shares advice for new CMOs and, having joined the firm during a pandemic, how she was hired remotely, and some thoughts for team leaders entering an organization that is geographically dispersed, with her teams across the US and Europe. 

This week, our visit to the Rockstar CMO virtual bar finds Robert Rose, Chief Trouble Maker at The Content Advisory, and his content marketing tip this week is inspired by a trip to the dentist's chair.

Hope you enjoy this episode, here are all the links:

The people:

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The wonderful Piano Music is by Johnny Easton is shared under a creative commons license.

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This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns to discuss brand purpose. 

The topic for the interview this week is voice marketing, and we are joined by Preston So, a product architect and strategist, a digital experience futurist, a developer advocate, and a three-time SXSW speaker. Preston is also an editor at A List Apart, a columnist for CMSWire, a contributor to Smashing Magazine. He is the author of three books, including Voice Content and Usability, which we discuss, based on his experience working with voice design since 2016. 

This week, our visit to the Rockstar CMO virtual bar finds Robert Rose, Chief Trouble Maker at The Content Advisory, encouraging us to embrace our flaws and not to fall in love with our content.

Hope you enjoy this episode, here are all the links:

The people:

Mentioned in this weeks episode:

Rockstar CMO:

The wonderful Piano Music is by Johnny Easton,shared under a creative commons license.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We start this episode with our final dive (for now) into the marketing greatest hits and pet peeves from the fabulous career of Julie Ogilvie, former VP Research Director from Sirrius Decisions/Forrester Research; this week, we discuss brand messaging.

This week's interview is with Thomas Peham, VP of Marketing at Storyblok, a headless CMS vendor built for both the developer and the marketer. As you’ll hear, Thomas is a respected SaaS marketing expert, and he’s run his own 'CMO as a Service' consultancy, is the former Head of Growth at Usersnap, where he helped grow revenue by 10x and Dynatrace that successfully IPO’d in 2019.  We talk about the challenges of bringing B2B SaaS solutions to market, content management, and advice for marketers looking to create their own freelance consultancy.

Our visit to the Rockstar CMO virtual bar this week finds Robert Rose, Chief Trouble Maker at The Content Advisory, with a content marketing lesson from Hollywood. 

I hope you enjoy this episode, and please visit these links:

The people:

Mentioned in this weeks episode:

Rockstar CMO:

The wonderful Piano Music is by Johnny Easton,shared under a creative commons license.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We kick off the episode with former VP Principal Analyst for Forrester Research  Julie Ogilvie who returns to dive into her marketing greatest hits and pet peeves from her fabulous career; this week, we discuss influencer marketing for B2B.

Something different this week as we get the perspective of the CEO and the C Suite, as my guest this week is Richard Medcalf founder of Xquadrant,  an executive coach & leadership consultant to exceptional founders & CEOs and their teams. As you’ll hear, his clients are elite performers who've already achieved incredible things and still have the ambition to achieve more in terms of their impact and influence.

After a Masters Degree at Oxford University, Richard started his career in a premier strategy consultancy, where he rose to become the youngest-ever Partner. He then spent 11 years at tech giant Cisco, firstly elevating Cisco’s relevance in the C-suite of its Fortune 100 customers before being selected for an elite team set up by the President and CEO to catalyze strategic partnerships & new business models. Keen to marry the disciplines of strategy and leadership in service of his clients, he qualified as a senior leadership consultant and executive coach before founding Xquadrant in 2017.

My visit to the Rockstar CMO virtual bar this week finds my friend and content marketing guru Robert Rose, Chief Trouble Maker at The Content Advisory with a suggestion to add some mystery and magic to our content marketing storytelling. 

I hope you enjoy this episode, and please visit these links:

The people:

Mentioned in this weeks episode:

Rockstar CMO:

The wonderful Piano Music is by Johnny Easton,shared under a creative commons license.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You may remember Julie Ogilvie from episode 58, she is a former VP Principal Analyst for Forrester Research, and she returns for a dive into her marketing hits and pet peeves. 

My guest this week is Christina Del Villar who is a Silicon Valley marketing executive, consultant, and author who geeks out on helping companies transform, grow and scale. With 25 years of experience at Fortune 100 companies and more than 15 startups. Christina has developed go-to-market and marketing strategies for new product launches, acquisitions, and IPOs, particularly for high-growth companies. She leverages her experience and industry perspective to take them to the next level.

Christina’s GRIT Marketing Method focuses on helping marketing professionals to build smarter programs, be more efficient, grow revenue, and improve overall company performance. And we discuss her book, Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy, which is due out shortly.

My visit to the Rockstar CMO virtual bar this week finds my friend and content marketing guru Robert Rose, Chief Trouble Maker at The Content Advisory, thinking about how we create content at scale.

I hope you enjoy this episode, and please visit these links:

The people:

Mentioned in this weeks episode:

Rockstar CMO:

The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week, Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester returns to join me for "One to Watch, One Hit Wonder or Wonderwall" to discuss marketing orchestration, inspired by a tweet. Is it a hit or a miss? 

This week’s guest is Misia Tramp, VP Strategy & Insight at Metia. A British-born, Seattle adoptee, Misia is a 20-year veteran of using data to drive strategy and innovation, I’ve known Misia for a decade she is my go-to expert on such things.

Misia is a successful entrepreneur and was one of the early adopters of gaining insight through social data, helping organizations become data-led – since the dawn of these platforms – when her researcher instincts were quickly alerted to the value of what we are all sharing.

Misia has advised them all, from big corporates to non-profits, and has a career built on studying the trends we see playing out in the media today and today she shares her insight into how to measure content marketing.

My visit to the Rockstar CMO virtual bar this week finds my friend and content marketing guru Robert Rose, Chief Trouble Maker at The Content Advisory, feeling neighborly over a cocktail and we discuss measurement and some new research from the Content Marketing Institute.

Hope you enjoy this episode, and, please visit these links:

The people:

Mentioned in this weeks episode:

Rockstar CMO:

The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week, Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester returns to join me for "One to Watch, One Hit Wonder or Wonderwall" and discusses Intent Marketing. Is it a hit or a miss? 

This week’s guest, Darren Guarnaccia, the SVP of Product at Hootsuite, the global leader in Social Media management. He leads the company’s product management, product strategy, and product marketing functions.

Darren has over 20 years of experience in marketing technology leadership roles, having previously been Chief Product and Strategy Officer at CrownPeak. He was the CMO at Lytics, a leading independent CDP vendor, and before Lytics, he held several senior roles over a 10-year career at Sitecore, including Chief Strategy Officer.

We get his perspective sitting at the intersection of product, strategy, and go-to-market and how he focuses on customer outcomes in these roles.

As is our tradition on this podcast, we round off the week with a trip to the Rockstar CMO virtual bar where I find my friend and content marketing guru Robert Rose, Chief Trouble Maker at The Content Advisory, who this week shares his thoughts on brand and trust, over a fancy cocktail.

Hope you enjoy this episode, and, please visit these links:

The people:

Mentioned in this weeks episode:

Rockstar CMO:

The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

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This week, "One to Watch, One Hit Wonder or Wonderwall" returns. As my co-host, Jeff Clark, is taking a week off, David McGuire, Creative Director and Co-Owner of Radix Communications, returns to the show to fill Jeff's virtual hot seat, and we discuss A.I. writing content.   

If you are into content marketing or strategy, then you will know or maybe should know this week's guest, Margot Bloomstein, internationally acclaimed speaker, author, and one of the most prominent voices in the content strategy industry. She’s the principal of Appropriate, Inc., a brand and content strategy consultancy, and we discuss her new book Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap.

We round off the week with a trip to the Rockstar CMO virtual bar, where I find my friend and content marketing guru Robert Rose, Chief Trouble Maker at The Content Advisory, who, over a cocktail, transports us away to discuss one marketing thought for the week. This week, we are allowing ourselves time to go from good to great.

Hope you enjoy this episode, and, please visit these links:

The people:

Mentioned in this weeks episode:

Rockstar CMO:

The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week,  we return to "One Hit Wonder or Wonderwall" with  Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester, we give it a little remix and discuss Customer Journey Orchestration.

This week's interview is with Russ Powell, Founder, and MD at Sharper B2B Marketing and we discuss his career with B2B brands like Dell, Fujitsu, Atos, what marketing has in common with his career as a stand-up comedian,  humanizing B2B and he makes a splendid recommendation for our portal to marketing hell, the Rockstar CMO Swimming Pool.

Finally, Robert Rose, Chief Trouble Maker at The Content Advisory transports us away for a marketing thought over a cocktail in the Rockstar CMO virtual bar. This week a good lesson in creating communities, building trust, and let’s not be too quick to leverage or monetize that.

Hope you enjoy this episode, and, please visit these links:

The people:

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The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

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