This week,  we continue to discuss 'Privacy: The Marketers Dilemma' as I chat with  Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester and we talk about gaining trust along a customers journey that often starts without us.   

We talk a lot on this show about the relationship between marketing and sales, so this week's interview guest is  Alexander Low who has over 15 years of business development experience, has spent the last 4 years helping sales and marketing teams understand how to build social media and the behavior changes required, into their go-to-market strategy. Recently he joined a good friend of the show Kate Bradley Chernis at Lately an A.I. driven content creation, scheduling, and amplification technology company, where he heads up their enterprise business.

Finally, I escape lockdown in the Rockstar CMO virtual bar for the 50th time, where I find Robert Rose, Chief Trouble Maker at The Content Advisory and we discuss the myopia of deciding a content strategy from search data.

Hope you enjoy this episode, and, please visit these links:

The people:

Mentioned in this weeks episode:

Rockstar CMO:

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The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week,  in our ongoing 'Privacy: The Marketers Dilemma' segment, I chat with  Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester about how brands need to earn trust with consumers who are increasingly savvy and cynical about sharing their data.

For this week's interview, we stick with the Forrester alumni as  Julie Ogilvie is former VP Principal Analyst for Forrester Research and we discuss Marketing Metrics: The Drunkard’s Search and how marketing today has become so dependent on data.   

Julie's career in marketing has spanned three decades and innumerable business trends and transformations. She’s an unapologetic generalist, having worked in communications, brand, events, content, and digital marketing roles in both b2b and consumer businesses. She was a part of the marketing team that launched the wildly popular Iomega Zip Drive in the mid-90s, spent eight years as the VP of corporate marketing for e-learning leader SkillSoft, before finishing her career at Forrester Research.

Finally, I escape lockdown in the Rockstar CMO virtual bar, where I find Robert Rose, Chief Trouble Maker at The Content Advisory and we discuss the challenge of implementing change.

Hope you enjoy this episode, and, please visit these links:

The people:

Mentioned in this weeks episode:

Rockstar CMO:

--

The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week, we join the conversation about Google's decision on 3rd party cookies,  discussing Privacy, the Marketers Dilemma with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester.

This week's interview is with Sarah Greesonbach, the founder of B2B Writing Institute, where naturally talented writers learn how to break into business writing and create impactful marketing content. Since 2013, she’s also operated B2B Content Studio, a freelance consultancy that helps agencies and Fortune 500 technology companies in the HR, retail/e-com, and higher education space.

Finally, I escape lockdown in the Rockstar CMO virtual bar, where I find Robert Rose, Chief Trouble Maker at The Content Advisory and we get transported to the big country to discuss big ideas and setting realistic goals, 

Hope you enjoy this episode, and, please visit these links:

The people:

Mentioned in this weeks episode:

Rockstar CMO:

--

The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week we change things up just a little bit as we start a new series, discussing Privacy, the Marketers Dilemma with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester.

I give a three-way interview a try for the first time and welcome two guests, Dr. Christine Bailey and Jeremy Bevan. Both of whom are extremely experienced and award winning marketers who have recently started new ventures and we discuss marketing insight, data, asking why and the importance of purpose.

Finally, I get transported away from lockdown to the Rockstar CMO virtual bar, where I find Robert Rose, Chief Trouble Maker at The Content Advisory and we discuss pausing to listen with our content marketing and understand what our audience are telling us in what they consume.

Hope you enjoy this episode, and, please visit these links:

The people:

Mentioned in this weeks episode:

Rockstar CMO:

--

The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week I chat with Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director and we continue to talk about marketing technology acronyms, specifically Marketing Resource Management (MRM), and ask if it's a one-hit-wonder or Wonderwall while shoehorning in an excuse to quote Monty Python.

My guest this week is Dusseldorf based  Irene Nehrkorn-Kayn, is Director, Marketing at Exactag, a marketing attribution technology company that transforms the way marketers evaluate, measure, and optimize their campaigns and respective budgets. We talk about marketing attribution, her career from studying at the University of Wales, and what she would like to see us chuck into the Rockstar CMO Swimming Pool, our portal to hell for all the BS, snake oil, and hype that we don't like about this industry we love. 

Finally, we wind down the week with a cocktail in the Rockstar CMO virtual bar, with Robert Rose, Chief Troublemaker at The Content Advisory, and discuss why some content is successful, how you rate successful content while sipping one of his Friday concoction cocktails.   

I hope you enjoy this episode!

And, please visit these links:

The people:

Mentioned in this weeks episode:

Rockstar CMO:

--

The wonderful Piano Music is by Johnny Easton shared under a creative commons license.
Photos of Irene used in the promo  by Michael Rutta: https://ruttagrafie.myportfolio.com 

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You can subscribe through  Apple Podcasts,  Spotify, and many others.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week I chat with Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director about content marketing platforms and ask if they are a one-hit-wonder or Wonderwall.

Sticking with the theme of marketing technology and managing content, this week's guest is Ed Breault, the CMO of Aprimo, a SaaS Digital Asset Management and Work Management solution. A vendor that Forrester considers to be the leader in the Marketing Resource Management category.

Ed is an accomplished marketing and software executive with over 15 years of business transformation and marketing experience, much of it working through the ranks of Aprimo. We talk about the journey of Aprimo from an independent company, to being acquired by Teradata to being divested and back as a brand, making acquisitions themselves.  And I discover another rockstar CMO whose marketing inspiration has its roots in being in a band.

Finally, we wind down the week with a cocktail in the Rockstar CMO virtual bar, with Robert Rose, Chief Troublemaker at The Content Advisory, and discuss whether post-pandemic will be the roaring twenties or will some of the conservative habits we've developed over the last year remain.

I hope you enjoy this episode.

Please visit these links:

The people:

Mentioned in this weeks episode:

Rockstar CMO:

--

The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

--

You can subscribe through  Apple Podcasts,  Spotify, and many others.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week, in reaction to some Twitter feedback, I address the apparent gender bias on our show. It's an important topic, I understand our responsibility to the culture,  but I've had pretty much a 50/50 split of male and female guests over the year of doing this, and I'm committed to being more purposeful in continuing that.  

I chat to Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director, about outsourcing your marketing brain, and if some of this outsourcing is a one-hit-wonder or Wonderwall and the tune this week may just stick in your head. 

David McGuire, Creative Director at Radix Communications, is my guest. We wax lyrically about the joy of being in a band and the value of having a good case study program. I very much enjoyed meeting David, and I will definitely have him back.

And, as is my absolute pleasure, one thing that has helped me through lockdown over the last year,  I again join Robert Rose as we close the week with a cocktail in the Rockstar CMO virtual bar.

I hope you enjoy this episode...

Please visit these links:

The people:

Mentioned in this weeks episode:

Rockstar CMO:

--

The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

--

You can subscribe through  Apple Podcasts,  Spotify, and many others.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Our 52nd episode and our birthday!

There is no pausing for cake, as Ian Truscott dives straight into the one-hit-wonder or Wonderwall section with a discussion about marketing education, inspired by a Mark Riston Twitter rant, with former Forrester Research Director and Rockstar CMO Advisor Jeff Clark.

Ian catches up with Ian Lowe, who returns to discuss his new role as CMO at eSSENTIAL Accessibility, and they discuss accessibility, a topic that should be of interest to any business or marketer.

And finally, in the Rockstar CMO virtual bar, Chief Trouble Maker at The Content Advisory, Robert Rose, shares his latest thoughts on how much content is enough content and how to avoid the emotional turmoil of witnessing the editorial redline blood bath. 

Enjoy!

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The people:

Mentioned in this weeks episode:

Rockstar CMO:

--

The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

--

You can subscribe through  Apple Podcasts,  Spotify, and many others.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Another packed episode this week. Starting with Ian Truscott, Editor of Rockstar CMO, chatting with Jeff Clark, Rockstar CMO advisor, and former Sirrius Decisions/Forrester Research Director to decide if a marketing tune, topic, technique, or trend that everyone is talking about is a one-hit-wonder or Wonderwall. This week they discuss Data-driven marketing.

This week’s interview is with Christoph Trappe,  a rock star content marketer, author, and speaker. They discuss his 4th book, Going Live, his journey from journalist to content marketer, and some advice from his many client engagements.

And finally, to escape the lockdown in London and to kick off the weekend, Ian joins Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, and they pour a cocktail, transport themselves to San Francisco and discuss the perils of zoom fatigue and what you can do about it. 

// Links

The people:

Mentioned in this weeks episode:

Rockstar CMO:

--

The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

--

You can subscribe through  Apple Podcasts,  Spotify, and many others.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week, it's our 50th episode, considered the golden anniversary.

In this episode, Ian Truscott chats with Rockstar CMO Advisor Jeff Clark in the now regular "One hit wonder or Wonderwall" segment. They discuss if all that glitters in Account-Based Marketing (ABM) is marketing gold.

In the interview segment, we learn about "The Favouribility Journey" by Leor Franks, a marketing and business development leader in the legal and professional services industry , currently Business Development & Marketing Director at Kingsley Napley. Could this be the marketing Midas touch?

Finally, we think you'll agree Robert Rose provides the gilding on our show, and this week he shares what content marketers can learn from the Roman empire and "The Commanders Intent".

Enjoy, and let us know if our 50th attempt at podcast alchemy has given us gold.

// Links

The people:

Mentioned in this weeks episode:

Rockstar CMO:

--

The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

--

You can subscribe through  Apple Podcasts,  Spotify, and many others.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.