It's Valentine's weekend, and this week, Ian Truscott is again joined by Rockstar CMO Advisor Jeff Clark for our weekly one-hit-wonder or Wonderwall segment and decide if a marketing trend or technique is marketing true love.

Inspired by a hearted tweet by a friend of the show Dennis Shiao, Cathy McKnight joins Ian for a discussion about Headless, the latest buzzword that the marketing technology world seems to be crushing on.

And finally, the bromance continues as Ian joins Robert Rose in the Rockstar CMO bar, where over a cocktail they chat about the channels we should choose for posting our customer love letters.

Happy Valentines!

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The people:

Mentioned in this weeks episode:

Rockstar CMO:

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The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

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You can subscribe through  Apple Podcasts,  Spotify, and many others.

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It's Super Bowl weekend, and this week, Ian Truscott is joined by Rockstar CMO advisor quarterback Jeff Clark as he throws a long personalization pass they might fumble.

The half time show features music and B2B marketing trends in an interview with Pete "DaFeet" Morgan, VP Demand at Metia. There are no wardrobe malfunctions or Oreo moments, but they talk about his music, his inspiration to become a marketer, and Metia's annual B2B Marketing Trends report that he authors.

The show enters the 4th quarter with cocktail receiver Robert Rose in the Rockstar CMO virtual bar, as he talks about calling a timeout on some of our marketing activities.

That's enough of our terrible American football references, enjoy!

Links

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The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

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You can subscribe through  Apple Podcasts,  Spotify, and many others.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this week's episode, Ian Truscott and Jeff Clark talk personalization in "One hit wonder or Wonderwall" he catches up with the Sales Sequence Optimizer, Jeff Swan, and again joins his content marketing guru Robert Rose in the Rockstar CMO virtual bar.

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A full setlist starts with Ian talking about personalization with Rockstar CMO Advisor and former SiriusDecisions/Forrester Research Director Jeff Clark, as they decide whether it's a One Hit Wonder or Wonderwall.

This week's guest is Jeff Swan, founder of RevUp90, he is a 15-year sales and marketing veteran who loves to geek out on all things email, cold calling, sequences, and tech. He is passionate about turning SDRs and sales reps into prospecting machines with data, messaging, tools, and support. And, as you will hear, he clearly has a long-held passion for marketing.

And finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory, for a cocktail and a wonderful discussion about why other marketers complain about us using the word "content".

Enjoy!

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Links

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The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

--

You can subscribe through  Apple Podcasts,  Spotify, and many others.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this week's episode, Ian Truscott debates whether growth marketing is a "One hit wonder or Wonderwall" with Jeff Clark, he chats with content technology and strategy expert Cathy McKnight and joins his content marketing guru Robert Rose in the Rockstar CMO virtual bar.

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Another packed show this week. Ian is in discussion with Rockstar CMO Advisor and former SiriusDecisions/Forrester Research Director Jeff Clark, as they decide whether growth marketing is a One Hit Wonder or Wonderwall.

This week’s interview guest is Cathy Mcknight, VP of Strategy and Consulting, and Chief Solver of Problems with The Content Advisory. 

 With 20 years of global experience and expertise in content strategy, content management, intranets, marketing technologies, and customer experience. At The Content Advisory Cathy has helped dozens of companies realize their content, marketing, and communication objectives by building bridges across leadership, content, business process, and technology

Cathy is a frequent speaker at events such as ContentTECH, Content Marketing World, CMO Summit Europe, and the Gilbane Conference on Content, Technology, and Customer Experience.

And finally, Ian joins their mutual friend Robert Rose, Chief Trouble Maker at The Content Advisory, for a cocktail and a wonderful discussion about the value of content, which may make you wonder, what's your content worth?

Enjoy!

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Links

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The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

--

You can subscribe through  Apple Podcasts,  Spotify, and many others.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this week's episode, Ian Truscott, B2B marketing leader and editor of Rockstar CMO ponders whether a marketing trend or technique is a "One hit wonder or Wonderwall" with Jeff Clark, he chats with business and success coach Caroline Kay and again retires to the Rockstar CMO virtual bar with content marketing guru Robert Rose.

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We kick off this week's packed setlist with a discussion with Rockstar CMO Advisor and former SiriusDecisions/Forrester Research Director Jeff Clark, inspired by a Mark Ritson article in Marketing Week they discuss whether Digital Marketing is a One Hit Wonder or Wonderwall.

This week’s interview guest is Caroline Kay, a business and success coach who works with creative and service-led business owners to grow fast to make a bigger impact on the world.

Caroline has devised business development strategies for the world’s biggest brands and creative agencies. She now lives in Italy and runs her coaching business from London, York, and Rome, where Ian spoke to her.

Caroline first appeared on the podcast in July, and they catch-up on what lessons she has learned from her clients in 2020, some valuable advice for 2021, and they talk about her "Snippets of Genius" podcast.

And finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory, for a cocktail and a wonderful discussion about raising our thought leadership game, to not just answer the potential customer's questions, but stimulate the next ones.


Enjoy!

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Links

The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

--

You can subscribe through  Apple Podcasts,  Spotify, and many others.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this week's episode, Ian Truscott, Editor of Rockstar CMO, ponders whether attribution is a "One hit wonder or Wonderwall" with Jeff Clark, chats with Anita Brearton, Founder/CEO of CabinetM, and again retires to the Rockstar CMO virtual bar with content marketing guru Robert Rose.

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We kick off this week's packed setlist with a discussion with Rockstar CMO Advisor and former SiriusDecisions/Forrester Research Director and Principal Analyst Jeff Clark as we decide if marketing attribution is a One Hit Wonder or Wonderwall.

Ian interviews Anita Brearton, Founder/CEO of CabinetM, a marketing technology discovery and management platform that helps marketing teams manage the technology they have and find the technology they need.

As you’ll hear, Anita has had a fascinating career, as a long-time tech start-up marketer working with companies from the early stage to IPO and acquisition, she co-led Boston Golden Seeds, an angel investment group that invests in women-led businesses, and she continues to be an active member of the Boston start-up ecosystem.

And finally, Ian retires to the Rockstar CMO virtual bar. He joins Robert Rose, Chief Trouble Maker at The Content Advisory, for a cocktail and a discussion about marketing change, planning, and goals.

Enjoy!


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Links

The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

--

You can subscribe through  Apple Podcasts,  Spotify, and many others.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this week's episode, Ian Truscott, Editor of Rockstar CMO starts a new series with Jeff Clark called "One hit wonder or Wonderwall" and welcomes the new year in the virtual Rockstar CMO bar, with content marketing guru Robert Rose.

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Ian talks about a project Andy Didorosi, VP Marketing at Basecamp and former podcast guest is doing, as he is literally burning email with the email dumpster fire contraption they have built.

Ian starts a new series with former SiriusDecisions/Forrester Research Director and Principal Analyst, Jeff Clark and they decide if a marketing topic, trend, or technique is a One Hit Wonder or Wonderwall.

And finally, Ian welcomes the new year with Robert Rose, Chief Trouble Maker at The Content Advisory, in the Rockstar CMO bar, for a conversation about content marketing and we should be considering for the new year.

Enjoy!


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Links

The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

--

You can subscribe through  Apple Podcasts,  Spotify, and many others.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this week's episode, Ian Truscott, Editor of Rockstar CMO, chats with Ted Rubin, our resident straight-talking CMO, author, connector and provocateur, and CMO of Photofy. And again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.

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Ted Rubin is a leading Social Marketing Strategist, International Keynote Speaker, CMO of Photofy, author, connector, provocateur.

In his usual energetic, straight-talking style Ted shares his experience, what attracted him to marketing, working with Seth Godin, the relationship between marketing and sales, the power of social media, what he means by Return on Relationship (#RonR) and looking people in the eye digitally.

Finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO bar, for a boxing day conversation to round off the year's last episode.

Enjoy!

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Links

The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

--

You can subscribe through  Apple Podcasts,  Spotify, and many others.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this week's episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for the last dip into her new book. He chats to Piet Saegeman, the founder of marketing consulting firm Yamazoni. He again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.

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Ian Truscott again joins Rockstar CMO marketing doctor, Christine Bailey, the awarding-winning CMO at Valitor, in the last of their 4 part series that dips into her new book "Customer Insight Strategies, How to Understand Your Audience and Create Remarkable Marketing" published last month by KoganPage.

(You can catch-up with the first episode of this little mini-series here.)

This week's interview is with Piet Saegeman, a strategic messaging consultant and founder of YAMAZONI. Piet helps founders, CEO’s, and sales & marketing leaders build better strategic messaging with scientific insights. Piet is active in his native Belgium, the UK, and the US, and is a regular speaker at marketing technology conferences worldwide. An incorrigible enthusiast, and as you’ll hear, Piet is passionate about marketing, technology, and neuroscience.

Finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO bar, where Robert shares some ideas from his Content Marketing World keynote and The Service Profit Chain by James L. Heskett.

Enjoy!

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Links

The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

--

You can subscribe through  Apple Podcasts,  Spotify, and many others.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this week's episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for a third dip into her new book. He chats to Jeff Clark former Principal Analyst for Marketing Operations at Forrester SiriusDecisions, and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.

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This week the doctor is again back in the house, as Ian Truscott, Editor or Rockstar CMO, is again joined by Dr. Christine Bailey, the CMO at Valitor, and they take a third dip into her book "Customer Insight Strategies, How to Understand Your Audience and Create Remarkable Marketing" and they discuss insights for customer acquisition and retention.

This week's interview is with Jeff Clark former Principal Analyst for Marketing Operations at Forrester SiriusDecisions and now part of the band at Rockstar CMO Advisors. They talk about the role of the CMO, how to become more strategic and Jeff suggests an excellent candidate for the Rockstar CMO Swimming Pool. 

Finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO bar where they discuss what it means to partner, especially in marketing.

Enjoy!

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Links

The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

Please subscribe through  Apple Podcasts,  Spotify, and many others.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.