Henri Arslanian and Simon Yu, Co-founder and CEO of StormX, share an in-depth discussion on the role of cashback rewards and loyalty programs in the cryptocurrency industry, from how the approach differs from the conventional model to whether such incentivized programs could stimulate broader mainstream adoption of digital assets. The pair also take a look at StormX’s introduction of crypto rewards in exchange for microtasks before moving on to StormX’s sponsorship agreement with the NBA's Portland Trail Blazers, with Simon giving the audience the inside scoop on how everything came together. This episode is ideal for anyone out there interested in learning more about how and why crypto brands and companies are increasingly making strategic moves towards the mainstream.