COVID‐19 intensified rural areas’ challenges that come with the lack of internet access. So when electric co-op members spoke up, management teams listened. How did they accelerate access? Two neighboring Georgia electric co-ops found solutions as unique as their communities: Tri-County EMC became its own internet service provider; Central Georgia EMC contracted a company to operate its fiber network and deliver broadband service. Their CEOs explain why these were the right choices for their co-ops.