267: The Role of Tech in Your Business

On the podcast today is Jen McFarland founder of Marit Digital. Jen partners with small businesses and teams as they plan, assess, and improve the digital solutions that help them succeed. She helps with implementing AI to setting up web hosting and digital experience design. Today's topic is all about tech.

Topics Mentioned:

• Technology

• Audit

• AI

Key Thoughts:

• It's the same with your tech. You have to reevaluate that from time to time. You have to make changes, you have to assess, go back and look and see what's working. Jen McFarland

• All of us are running technology businesses; it's just what product or service you're using technology to sell. Michele Williams

• It's already past time where when you're talking about investment in tech and budgeting for tech, AI needs to be a line item, and it needs to be something that you're thinking about bringing into your stack. Jen McFarland

• ... I think there is something to being able to engage with the technology in a way that actually makes you feel empowered. I think that is super important when we're looking at tech is it empowering us to do the next things. Michele Williams

Contact Michele:

• Email: [email protected]

• Facebook: Scarlet Thread Consulting

• Instagram: @ScarletThreadATL

• Website: ScarletThreadConsulting.com

• LinkedIn: Michele Williams

Contact Jen:

• Website: https://maritdigital.com/

• Email: [email protected]

• LinkedIn: https://www.linkedin.com/in/ncsumarit/

• You Tube: https://www.youtube.com/@maritdigital

References and Resources:

• CFO2GO

• Work with Me

• Metrique Solutions

• AI Cafe on LinkedIn

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