In today's episode, Ryan (@theryanrice) discusses what he's learned tracking marketing KPIs differently. He talks about specific behavior changes the marketing KPIs have driven - both micro and macro. And in the end, he reveals how it has impacted his ROAS (return on ad spend).

In today's episode, Ryan (@theryanrice) reviews a deal he got in contract last week. His team put the lead in contract after five months of persistent follow up. Ryan shares the specific tactics that worked in this case, why they worked, and gives a follow-up framework in the end. Enjoy!

In today's episode, Ryan (@theryanrice) talks about an appointment he went on last week with his wife. And he discusses how unfortunately low the bar is in real estate currently, and how easy it actually is to close deals. Hint: be a good human. Listen in to hear the story and some good tips to get deals locked up.

In today's episode, Ryan (@theryanrice) talks about how he more than doubled his return on advertising spend. He walks us through the strategic decisions he made and what tactics led to those results. And in the end, he shares what he'd do if he started all over.

In today's episode, Ryan (@theryanrice) departs from his tactical content and gets more pensive. He discusses happiness, learning, exchange, and relationships, and how they all tie in to how he's made his life's mission to improve vs. any other outcome. Pro tip: play this one at 1.5x speed, he pauses a lot to ensure he articulates well.

In today's episode, Ryan (@theryanrice) talks about a strategy he's been using recently in his business. He calls it "wholetailing" - which just means he purchases a home, gets it "market ready", and lists it for sale on the MLS. He goes in to why he's doing this strategy right now, the benefits he's seen from it (some of which he expected and some he didn't), and whether or not he plans to continue doing it. Listen in for the details.

In today's podcast, Ryan (@theryanrice) talks about how to make the distance between a good idea and action zero. In his previous W2 world, the need for certainty was prevalent. What he's discovered as an entrepreneur is the need to act despite significant uncertainty is not only necessary, but vital to business growth. Listen in to hear a framework he's applied to ensure he acts quickly on a new idea.

In today's podcast, Ryan talks about a few situations that have frustrated him recently, and shares a framework for how he deals with that frustration. When building, your leadership is crucial to your business's success. Which means you must learn how to manage your emotions. Take a listen.

Today, Ryan (@theryanrice) gives us a recent hiring lesson. He hired someone who quit two months later, and here he shares everything he learned to ensure that won't happen again. To add context, Ryan has about 14 years of hiring experience in his previous career in Fortune 30. Listen in for some good tips.

In today's episode, Ryan (@theryanrice) details two recent deals he did where he renovated two homes he doesn't own. He goes through his biggest learnings and how it's different than flipping.