The Ryan Sullivan Show

Grab our free video script → https://mailchi.mp/eed2b69a9733/5-leads-a-week

(the one I used to create this episode)

Every business owner dreams of having more qualified, warm leads.

The endless discovery calls, engaging on LinkedIn and following up. The “generation” part of getting leads can be exhausting.

That’s where video content comes in – but we’re not finished there.

Make sure you’re avoiding these three critical mistakes..

Earn revenue with your B2B podcast ➜ https://www.skool.com/the-launchpad-6641/about

More Content Strategy ↘

How to Post Shorts on LinkedIn ➜ https://www.youtube.com/watch?v=OHHm-mFYf1M&t=24s

Get More Leads on LinkedIn ➜ https://www.youtube.com/watch?v=NMuHySA_yQ4&t=2s

5000 Views Per Video on LI ➜ https://www.youtube.com/watch?v=1yAPDgkmuOQ

Free Resources ↘

Grab our free form → https://docs.google.com/document/d/1FPjlFuNiPF0CG9c-0TLshCKPdcByhCVaaHAX8gnYCwM/edit?usp=sharing

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🔎 Navigate Here:

(0:00) - Introduction

(1:04) - Using podcasting to generate leads

(2:07) - "You don't want leads"

(2:58) - It takes time

(4:28) - Hire help

(7:31) - Not creating video in the first place

(9:53) - Start video now

(10:20) - 2 bonus hacks

(11:57) - Episode wrap-up

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👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

Just like any other marketing activity – the beginning sucks. And podcasting is no different.

There are a million things to consider, to remember and most of all, there is tons of conflicting advice – making a hard situation worse.

This week’s episode is designed to cut through the noise and distill some of the biggest mistakes I see new podcasters making.

Earn revenue with your B2B podcast ➜ https://www.skool.com/the-launchpad-6641/about

More Content Strategy ↘ 

How to Post Shorts on LinkedIn ➜ https://www.youtube.com/watch?v=OHHm-mFYf1M&t=24s

Get More Leads on LinkedIn ➜ https://www.youtube.com/watch?v=NMuHySA_yQ4&t=2s

5000 Views Per Video on LI ➜ https://www.youtube.com/watch?v=1yAPDgkmuOQ

Free Resources ↘ 

Grab our free form → https://docs.google.com/document/d/1FPjlFuNiPF0CG9c-0TLshCKPdcByhCVaaHAX8gnYCwM/edit?usp=sharing

__________________________________________________

🔎 Navigate Here:

(0:00) - Teaser

(0:32) - Some background

(1:44) - Don't just rely on social media

(2:51) - Don't get sucked into showcasing guests

(4:25) - Lack of consistency

(5:54) - Interview your clients

(7:39) - Episode wrap-up

Add Me ↘ 

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

Podcast strategies are cool, but what about the ones that actually work?

And we’re not just talking about getting more views, or going ‘viral’, because when you’re an entrepreneur or founder – you need more than passing interest to turn listeners into clients.

In this week’s episode, I give you a sneak peek into a straightforward and effective strategy that you can use to save yourself time and money.

I’m not kidding. Your podcast can replace discovery calls, all the window shopping, FAQ back-and-forth and help build more qualified leads.

Earn revenue with your B2B podcast ➜ https://www.skool.com/the-launchpad-6641/about

More Content Strategy ↘

How to Post Shorts on LinkedIn ➜ https://www.youtube.com/watch?v=OHHm-mFYf1M&t=24s

Get More Leads on LinkedIn ➜ https://www.youtube.com/watch?v=NMuHySA_yQ4&t=2s

5000 Views Per Video on LI ➜ https://www.youtube.com/watch?v=1yAPDgkmuOQ

Free Resources ↘

Grab our free form → https://docs.google.com/document/d/1FPjlFuNiPF0CG9c-0TLshCKPdcByhCVaaHAX8gnYCwM/edit?usp=sharing

__________________________________________________

🔎 Navigate Here:

(0:00) - Teaser

(0:28) - The Client Interview

(1:17) - What does this content ‘solve’?

(3:01) - The company that speaks to the prospect directly..

(3:06) - Imagine this..

(4:01) - Episode wrap-up

Add Me ↘

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

It’s one of the biggest motivators for podcasters – making money off your podcast.

Which is all fine and good! After all, we help B2B podcasters, we’re no strangers to a bottom line.

The issue here is the ways that people conventionally think will help them ‘get that money’.

But is it at the expense of your brand? Your audience? Or even, dare I say, potential leads???

Tune in and let’s sort this all out!

Earn revenue with your B2B podcast ➜ https://www.skool.com/the-launchpad-6641/about

More Content Strategy ↘

How to Post Shorts on LinkedIn ➜ https://www.youtube.com/watch?v=OHHm-mFYf1M&t=24s

Get More Leads on LinkedIn ➜ https://www.youtube.com/watch?v=NMuHySA_yQ4&t=2s

5000 Views Per Video on LI ➜ https://www.youtube.com/watch?v=1yAPDgkmuOQ

Free Resources ↘

Grab our free form → https://docs.google.com/document/d/1FPjlFuNiPF0CG9c-0TLshCKPdcByhCVaaHAX8gnYCwM/edit?usp=sharing

__________________________________________________

🔎 Navigate Here:

(0:00) - Intro

(0:31) - Episode beginning

(1:41) - How do we know how to do this?

(2:35) - Two types of podcast

(3:57) - Sponsors

(5:41) - Don't take away time from listeners

(7:16) - Charging your guests

(9:02) - Promoting YOU

(11:59) - Recap

(13:05) - How do we do this?!

(13:56) - Episode wrap-up

Add Me ↘

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

In this week’s episode, I give you a look inside, a living, breathing podcast system.

My good friend (and a LaunchPad apostle), Harry Phoku, has been breaking the mold for content for a while. Before him and I connected, he had a bonafide strategy for his podcast that even taught me a couple things.

Most importantly – you’ll see his experience, from the work load and effort, to the rewards and benefits that Harry has experienced in his own podcast journey.

Tune in to see if it’s worth it for you!

🔎 Navigate Here:

0:00 - Intro

0:51 - “Did you start a podcast to be different?”

2:16 - What Harry’s podcast ‘does’ for his content

5:16 - Harry’s podcast page experience

11:16 - Zeroing into what the podcast can do

14:14 - “Is your podcast where you want it to be?”

16:18 - What is going to help you/your business?

18:02 - The podcast lives forever

19:05 - Episode wrap-up

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👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

If you own a business, you NEED to be on LinkedIn.

..and not just passively. You have to be an active, in-your-face advocate for your service, product or brand?

Not in your nature?

Outsource it.

Don’t have the time?

Get help.

There are a million excuses and a million solutions – but only one path forward when you’re talking about worthwhile social media, and that’s LinkedIn.

In this week’s video, I’m going to give you the “hacks” or shortcuts that all the influencers and big-name creators use – because at the end of the day, people like Alex Hormozi are a team, not necessarily a person.

🔎 Navigate Here:

(0:00) - Intro

(1:42) -  My journey on LinkedIn

(2:12) - Don’t go viral

(6:39) - Don’t “do LinkedIn” by yourself

(9:20) - START with video, don’t start w/ text

(11:24) - Episode wrap-up

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👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🚀 Grab the Form - https://docs.google.com/document/d/1FPjlFuNiPF0CG9c-0TLshCKPdcByhCVaaHAX8gnYCwM/edit?usp=sharing

You’ve heard it a million times before: “everyone has a podcast”

And to a degree, it’s true.

Digital content, short and long-form videos, podcasts – it’s all become democratized. Anybody can do it now.

That doesn’t take away the effort you’ll have to put in, or in the case of this video, the organization and management you’ll need to keep your content consistent.

This week, I’ll take you on a tour of our very own client portal and give you a peek into how I manage my podcast episode-by-episode.

If you’re new to having a podcast or a B2B founder looking for a system to ‘tame’ the beast, you won’t want to miss this quick episode.

🔎 Navigate Here:

(0:00) - Teaser

(1:01) - Episode beginning

(1:43) - Our client portal

(3:01) - “Talent vs. time” decisions, using forms

(4:33) - Distribution

(5:26) - Filling out the rest of the form

(6:47) - Using title and thumbnail variations

(9:05) - The finished product

(10:34) - Organizing your organic content

(11:39) - Episode wrap-up

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👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

For B2B content, some say it’s the answer to YouTube Shorts and TikTok and it’s right here on our beloved LinkedIn 😍

And guess what?!

LinkedIn has told us next to nothing about how to use it let alone how to even know if you have the video feed in the first place.

Luckily, I was chosen for the beta and I can give you a sneak peak into the power of this added feature as well as how you can use it.

🔎 Navigate Here:

(0:00) - Teaser

(1:22) - Intro to video

(3:12) -  How do you know if you have the feed?

(4:10) - Uploading videos to the feed

(5:09) - Do I need to just post vertical videos?

(5:44) - Where does the video live?

(6:32) - Increasing our reach

(8:48) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

Dialing in your SEO is one of the strongest investments you can make in your marketing efforts.

Is the same true for your podcast?

Building an audience is one of the toughest obstacles you’ll face, so when you’re getting itchy with slow, steady growth – you may look to other options to get more traffic.

In this week’s special episode, you get a sneak peek into our LaunchPad program and one of our guest experts, Anthony Nwaneri, as he takes the group through what podcast SEO is and how it can help your podcast get to the next level.

📌 Jump In Here:

(0:00) - Teaser

(1:01) - Episode beginning

(2:03) - Start of presentation

(4:16) - Intro to podcast SEO

(7:04) - Podcast SEO has nothing to do with..

(8:42) - “Discoverablility”

(10:33) - “Visibility”

(13:04) - Listener engagement

(17:41) - Retention

(21:39) - Building high relevancy

(26:05) - Q/A, getting engagement

(28:03) - Q/A, canned intro vs. a trailer

(31:30) - Keep it simple

(39:03) - Analyzing podcast keywords

(41:37) - Keyword stuffing for podcasts

(47:53) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎙️ Ready to kickstart your podcast journey? Let’s chat!

→https://calendly.com/podcastprinciples/discover

We're celebrating a major milestone—our 200th episode—and it's all thanks to you! For this special occasion, we're bringing you insights straight from Podcast Movement 2024.

In this episode, we dive into Steven Bartlett's podcasting empire, unpacking 5 years of his experience distilled into one power-packed 30-minute talk. We're breaking down everything you need to know—from his biggest strategies to the smallest details, like the CO2 levels in the room.

Trust us, it doesn’t get more in-depth than this. Let's roll.

📌 Jump In Here:

(0:00) - Teaser

(0:41) - High demand/least supply

(3:36) - Consistency

(4:15) - Entertainment value

(7:18) - Don’t romanticize your podcast

(11:07) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop