The Ryan Sullivan Show

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

LinkedIn video is slowly dying.

Okay – well the video isn’t – but the old way of doing video on LinkedIn (is dying).

If you’ve seen my previous video, you know that the algorithm is changing – which means, the way that we do things is going to change as well. But don’t worry, video is still king on LinkedIn.

But with more players in the game, it takes more to stand out. Content that performs well will have to have a new look, or feel to it that everyone will be racing to figure out first.

In this week’s episode, I cover this new shift in LinkedIn video content, what you can expect and what you should be doing to take advantage of this change.

📌 Jump In Here:

(0:00) - Introduction

(0:37) - LinkedIn has changed

(1:35) - The algorithm

(3:55) - Strategy

(4:54) - “Video is now a must-have”

(5:53) - You can’t get by on one minute videos

(7:51) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discove

LinkedIn has once again made some big changes to their platform..

For over a year now, the long-awaiting “video feed” seems to finally be coming to fruition as LinkedIn makes the move towards short(er) content. With Tik Tok, YouTube Shorts and this new trend towards attention deficits, LinkedIn has become the most recent convert to the run-and-gun style content.

The difference?

They’re making it easier to consume and distribute – and my theory? Video performs better with the new algorithm too.

Join me on this short video as I take you through the changes and illustrate the great opportunity that creators have right now.

📌 Jump In Here:

0:00 - Introduction

0:48 - The change itself

1:46 - What does this mean for you?

2:35 - From the creator’s POV

3:38 - What are you supposed to do?

4:45 - Working with attention spans

6:07 - How long should these videos be?

6:47 - How do I actually do it?

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👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

In this week’s very special episode – I’m joined by Chris Walker, marketing genius and trailblazer in the digital content space.

Chris is the CEO of Passeto and Chairman of the famous “Refine Labs” – sought after by companies large and small for their ability to accelerate revenue growth and improve marketing ROI using sophisticated data analysis and flexible, modern strategies that fit each client uniquely.

Chris is an absolute authority in not only the digital marketing space – but also when it comes to creating, more specifically, podcasting.

I have the pleasure of sitting down with Chris to pick his brain on everything from how he gets ideas for content and his approach to his own podcast – to his view of the media at large, where it’s headed and what we should be focused on.

This is an absolute goldmine of information for both beginners and veterans alike. Whether you're a solopreneur or a full-fledged owner/CEO, this episode is a must listen.

📌 Jump In Here:

0:00 - Introduction

1:35 - “Likes and comments aren’t the barometer”

3:46 - What is your job as a marketer?

6:02 - How Chris looks at podcasting

9:14 - Format

12:32 - Chris’ mindset when he started podcasting

14:55 - Getting ideas for content

16:38 - How Chris approaches clips and content

20:54 - The position Chris is in now

23:32 - “Slow is fast”

29:58 - Be careful who you get your advice from

33:56 - Using agencies to create and manage content

38:45 - The “agencies suck” POV

42:04 - The leadership component

48:01 - Does Chris track his LinkedIn numbers?

48:35 - Most underrated marketing trend

49:45 - How much does A.I. and automation matter?

50:39 - How the 1% of CMOs think

53:29 - Chris’ take on investments

55:10 - Episode wrap-up

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👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

What do an investor and a podcaster have in common?

In this week’s episode, I’m exploring that very question with guest (and client) Philip Jayhawk Chan!

I sit down with Philip to discuss this shift towards the “modern CEO” and this new shift towards founders and owners steering their proverbial digital marketing ship more and more.

We also cover what Philip is currently doing to stay up with this trend, what got him interested (and involved) in podcasting in the first place and the unique way that he blends his guests and clients into his content.

And this isn’t just a testimonial – Philip shares what he’s doing to create more revenue for his business through his content – and exactly how he’s running his marketing right now!

📌 Jump In Here:

(0:00) - Introduction

(1:11) - Why did you start a podcast?

(2:37) - When Philip wanted to start a podcast

(4:05) - Some more about Lightspeed Investing

(9:18) - The experience of running a social media team

(10:55) - The ‘modern CEO’

(14:20) - Philip’s advice to getting started

(20:13) - Philip’s guests and format

(23:23) - “We can’t replace the passion”

(24:14) - Why Podcast Principles?

(28:52) - Where you can find Philip’s podcast

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👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

You’ve heard me talk about the ‘holy grail’ before – making money from podcasting.

For most, it’s advertisements and sponsorships that come to mind. But there’s another method of making money from podcasting: charging your guests.

Now it’s not common – and it’s (for sure) controversial as a media practice. So much so, that it is now being regulated by the FTC.

Whether this is how you want to make your bones in the podcast game – I break down the pros, cons – ins and outs of this guest/revenue philosophy.

(0:00) - Introduction

(0:34) - To charge or not charge guests

(2:33) - What incentives are there to pay?

(5:35) - The marketing angle

(6:02) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

Content creators, business owners, founders – anyone who is interested or involved in marketing – is looking to do one thing:

Stand out.

And believe me, if you’ve tried to be ‘unique’ in your niche, you know it can be harder than it looks.

In this week’s episode, I break-down how to find your niche – your specific “in” with an audience. Not only do I take you through the steps, I’ll show you how we’ve done it for our clients. These are podcasts that started from scratch and have built themselves into authorities in their respective spaces.

All these strategies are yours in this quick, 6 minute video!

📌 Jump In Here:

0:00 - Introduction

0:53 - How to eliminate competition

2:36 - Posting on one platform vs. posting everywhere

5:37 - Advantages of having a local event

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

It’s the red-headed step child of video.. The livestream.

Whether it’s because people don’t think it’s professional, don’t take it seriously, whatever – doing ‘live’ content has always been tricky for founders, CEOS and really, creators in general. It seems to have a certain flavor to it – but the good news is that it’s changing, especially on LinkedIn.

In this week’s short video I explore the live vs. pre-recorded split and reflect on my own experimentation with live content.

Is this a passing fad that will fade once the algorithm changes, or is this trend here to stay?

Let’s dive in.

📌 Jump In Here:

(0:00) - Introduction

(0:28) - My recent livestreaming experimentation

(1:24) - Adapt to each format

(1:53) - Don’t forget this little trick

(2:23) - “It’s a relationship game”

(3:56) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

One of the most common questions I hear is: "How do I actually make money from my podcast?"

And trust me—I get it. Podcasting requires a serious investment of time, energy, and sometimes even money. If you're putting in the effort, you want to see a return.

The truth? While making money from a podcast isn’t always easy, it’s absolutely possible with the right approach. 

In this episode, I break down real, actionable strategies successful podcasters use to generate revenue. From landing sponsorships and leveraging affiliate marketing to using your podcast as a powerful tool for lead generation, I’ll help you understand how to make your show work for you—without losing the passion that started it all.

📌 Jump In Here:

(0:00) - Introduction

(0:53) - Attend events

(2:51) - Be a guest on a podcast

(4:36) - Do some research on podcasters

(7:11) - Quick review

(8:06) - Sponsors

(10:09) - Affiliate marketing

(13:16) - Selling a guest spot

(15:23) - Sponsor yourself

(19:39) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

What’s the best part of making a sale?

Closing the deal.

But let’s be honest—it’s rarely as smooth as it looks in the movies (looking at you, Glengarry Glen Ross). The process can feel like a whirlwind of drama, strategy, and effort, especially in the world of digital marketing.

In this week’s episode, I’m breaking it all down—whiteboard in hand—to show you exactly how to approach your bottom-of-the-funnel content.

So are you ready to turn leads into loyal customers?

📌 Jump In Here:

0:00 - Introduction

0:58 - What the bottom of the funnel ‘is’

2:29 - “You’re not just competing with competitors”

3:58 - What’s the bottom of YOUR funnel?

4:52 - Here’s what you do instead

6:15 - Case studies and client interviews

7:17 - What people REALLY care about

7:59 - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

You’ve heard me talk a lot about the top and bottom of your funnel – so it’s finally time to show love for the middle of the funnel in this week’s episode!

In the land of problem aware, the “I’m fine, I know what I’m doing” crowd can be one of the toughest nuts to crack when it comes to marketing and sales.

In this week’s episode, I finally explain and break-down the middle of the funnel and how founders like yourself should be handling it – but more importantly, I’ll be showing you the type of the content that you should be making for it. Titles, ideas, the works!

Seriously folks, this video is giving you advice that you’re going to be able to turn around and use TODAY in your content if you want to, you don’t want to miss this video!

📌 Jump In Here:

(0:00) - Introduction

(2:08) - Quick review of the funnel

(3:55) - Middle of the funnel, what to focus on

(5:39) - Creating associations

(6:28) - Looking at some posts

(8:31) - Reviewing the middle of the funnel

(9:25) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop