The Ryan Sullivan Show

Grab our free podcast script → https://mailchi.mp/podcastprinciples.com/script

As podcasting has grown, so too have the production teams that make the podcast happen.

You have a graphic designer for your thumbnails and visuals, an audio editor for your audio, a video editor for your video editing – the list doesn’t go on, but it isn’t very short either.

This problem has made the podcast producer a hot commodity since these guys can handle most of what you need, if not all of it.

The question is: how do you make it happen?

Skip the research and tune in to get the essentials on cost, deliverables and the hiring process itself – this is the crash course you need to get started!

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🔎 Navigate Here:

0:00 - Introduction

1:09 - Cost

3:41 - Deliverables

5:27 - Hiring

8:18 - The importance of sampling

10:33 - Recap

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Grab our free podcast script → https://mailchi.mp/podcastprinciples.com/script

It’s a question that many podcasters will travel far and wide to find the answer to:

Should I get a VA, or a dedicated podcast producer for my show?

At the end of the day – none of us have a crystal ball. And few of us have the appetite or experience for hiring. So, sit back, relax and let Jack and I lay out all of the pros and cons of both and what they bring to the table!

Whether you’re just starting out or scaling up, this episode will help you make the right move.

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🔎 Navigate Here:

0:00 - Introduction

1:17 - VAs and podcast producers

7:47 - The structural issue with the freelancers

10:47 - Let people specialize

12:21 - VAs are business owner’s first stop

19:17 - The executive assistant and creative director

20:25 - “How much money do I need to spend?”

27:23 - The podcast producer

37:42 - The power of the sample

43:48 - Episode wrap-up

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Follow on LinkedIn (17k) https://www.linkedin.com/in/sullybop/

It’s one of the biggest motivators for podcasters – making money off your podcast.

Which is all fine and good! After all, we help B2B podcasters, we’re no strangers to a bottom line.

The issue here is the ways that people conventionally think will help them ‘get that money’.

But is it at the expense of your brand? Your audience? Or even, dare I say, potential leads???

Tune in and let’s sort this all out!

More Content Strategy ↘

How to Post Shorts on LinkedIn ➜ https://www.youtube.com/watch?v=OHHm-mFYf1M&t=24s

Get More Leads on LinkedIn ➜ https://www.youtube.com/watch?v=NMuHySA_yQ4&t=2s

5000 Views Per Video on LI ➜ https://www.youtube.com/watch?v=1yAPDgkmuOQ

Free Resources ↘

Grab our free form → https://docs.google.com/document/d/1FPjlFuNiPF0CG9c-0TLshCKPdcByhCVaaHAX8gnYCwM/edit?usp=sharing

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🔎 Navigate Here:

(0:00) - Intro

(0:31) - Episode beginning

(1:41) - How do we know how to do this?

(2:35) - Two types of podcast

(3:57) - Sponsors

(5:41) - Don't take away time from listeners

(7:16) - Charging your guests

(9:02) - Promoting YOU

(11:59) - Recap

(13:05) - How do we do this?!

(13:56) - Episode wrap-up

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In this week’s episode, I’m joined by my right-hand man and the general manager of Podcast Principles, Jack Gallagher!

Jack sits down with me to discuss some major areas in podcasting, from A.I.’s place in production and content creation – to calibrating the expectations of “success” in podcasting and why you shouldn’t sweat the numbers for *at least* 6 to 12 months.

We also zoom in on some of the benefits we’ve seen from both minimal and maximal outsourcing, what managing and running a podcast looks like and weigh in on what is “cheap” or “expensive” in the podcasting world.

And for all my fellow ADD brothers and sisters, or even busy professionals rolling your eyes at the runtime, don’t forget to use the timestamps to skip to the conversation topic that is most interesting and relevant to you!

📌 Jump In Here:

0:00 - Introduction

0:42 - Bringing your podcast “to life”

6:02 - Zooming in on podcast and content strategy

10:58 - Be patient and focus on long-term gains

19:12 - Expectations

25:07 - Setting the bar and gauging “success”

32:22 - How a podcast algorithm works

42:18 - Managing your podcast and building your team

1:01:11 - What does “Done for you” content mean?

1:06:50 - A.I. and podcasting

1:29:05 - Episode wrap-up

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👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

Grab our free podcast script → https://mailchi.mp/podcastprinciples.com/script

You can market your ENTIRE business with just one podcast.

Enter the “4-5-1” system, the answer to your prayers – you, the owner, founder or CEO who is out there running, marketing and selling for your business every day.

This system is designed to streamline not only your marketing, but also simplify your strategy.

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📌 Jump In Here:

0:00 - Introduction

1:47 - Making marketing doable again, the “4-5-1” system

4:09 - What does posting look like in the “4-5-1”

6:21 - From episode, to clips, to post

8:01 - Why is 4 episodes a month the sweet spot?

10:56 - The production side of 4 episodes a month

14:24 - How important is strategy (really)

18:20 - Marketing and podcast strategies are really the same

21:06 - Should you start a podcast if you JUST started your business?

24:43 -You can’t leave clips out anymore

29:05 - Everything can be “podcast content”

33:31 - Spending $ on traditional marketing

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👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

LinkedIn’s new video feed has been here for a minute – and it doesn’t look like it’s going anywhere..

And although the algorithm is pushing short-form video content, that doesn’t mean that there shouldn’t be at least a *little* thought into some key areas I cover in this week’s episode.

Are you ready to skip the trial-and-error phase and get closer to results? This episode will arm you with all of the information you’ll need to start making short-form content that intrigues, informs and converts.

📌 Jump In Here:

0:00 - Introduction

0:54 - A visual hook

1:53 - You're not competing with text posts

2:43 - The “payoff”

3:21 - Make sure your video is designed for the feed

5:32 - Perfect your intros

6:31 - You may not NEED an intro

7:58 - Engineering “scroll stopping” moments

10:22 - Follow a strategy

11:35 - More data = better result

14:58 - So what do you say in these shorts?

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👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

Running your own business is no picnic – but for those of you that pour your blood, sweat and tears into what you’re building – this episode is for you.

This week, I’m joined by Dan Martin – a client and business coach who is a catalyst for people like myself to take their model and how they do things to the next level.

His speciality? He helps owners get time BACK and move away from a 1:1 coaching model and towards paid communities.

I sit down with Dan to discuss what worked and what didn’t work for me specifically, on my journey – and I also reveal the $15,000 lesson that I learned – that shifted my entire mindset as an owner.

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🔎 Navigate Here:

0:00 - Introduction

1:00 - Episode beginning

1:26 - [To Sully] "What do you spend most of your time doing?"

2:28 - Philosophies on side hustles

6:50 - Shifting the business

14:10 - Launching a community and the 'eureka moment'

18:28 - "You're constantly figuring out the business you're in"

20:21 - Different types of time and changing the process

24:21 - The importance of roles

27:14 - Delegating

29:58 - "Why did you start a podcasting business"

32:45 - Consistency and podcasts, seeing what *doesn't* work

34:29 - Universal truths for podcast failures

36:33 - How to properly use podcasts

45:08 - Episode wrap-up

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👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

So your content is bringing in prospects, now what?

The best part of course.. Turning those prospects into clients! Easier said than done, but exciting nonetheless. 

In this week’s episode, I share another segment from a recent webinar I did – where I address this bottom part of the funnel – the portion where people are considering buying, but need that extra push, or shift in mindset to get them to the other side.

That ‘extra push’ can be a lot of different things, and people will have their opinions on what really works and what really doesn’t – and I dive into what I think really works – from paid advertising, to organic content, cold emails, and even the namesake of the video, how to convert website visitors.

📌 Jump In Here:

(0:00) - Introduction

(0:48) - Paid advertising vs. organic content

(3:09) - What matters as a local business

(4:12) - Benefits of promoting a cause

(5:47) - How to convert website visitors

(8:03) - How to post announcements

(10:43) - How to optimize your CTAs

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👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

It’s 2025 and everyone is telling you that you need to use video to market your business.

However, like a lot of things in life, it can be difficult to sift through people’s opinions to get to simple, core steps – and creating content (specifically video) is no different.

In this week’s short video, I’m sharing a moment from one of my webinars where I hit some broad, big steps you can take towards getting started on video.

No hiring a video editor.

No buying expensive equipment.

Just the courage to hit record and some cheap software.

That’s literally it.

So tune in to get your basic starting-level tips to get you out of neutral and into drive on your own content vehicle!

📌 Jump In Here:

0:00 - Introduction

0:41 - Tik Tok tip for business owners

1:31 - A video editing nuance to consider

1:44 - Software you should check out

2:42 - What we do at Podcast Principles and the good thing about video

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👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

Everyone has an opinion on how to create great video content—but have you noticed how few actually show you how to do it? The internet is full of advice, but what’s often missing is a clear, actionable system for producing videos that engage your audience and drive results.

In this week’s episode, I’m giving you an exclusive sneak peek into a recent webinar where I break down my proven content ecosystem—a strategic approach to video that helps move prospects further down the buyer journey.

If you’ve been struggling with consistency, engagement, or simply figuring out where to start with video, this episode is packed with insights you won’t want to miss. Tune in now and start creating videos that actually work!

📌 Jump In Here:

(0:00) - Introduction

(3:14) - Video content is simple, not easy

(5:19) - Before you hit record..

(6:30) - Intro to the content ecosystem

(13:11) - How often should I post?

(16:31) - Don’t let video intimidate you

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👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop