The Ryan Sullivan Show

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Virality–it’s what’s for dinner.

Everyone and their mother has been trying to figure out how to go “viral” since the advent of YouTube and social media.

But here’s the thing: not all viral content is created equal, especially on social media.

In this week’s episode, I take you through what content you should be creating for your business or personal brand on LinkedIn and how to make content that is “viral” in the context of professionals, owners and decision makers that occupy your network.

Additionally, I circle back to funnels and how you should be positioned at each level.

How do you make people consider the problem you solve more seriously? How do you talk about your services or your industry without being transparently “salesy” or even worse.. Boring?

📌 Jump In Here:

(0:00) - Introduction

(1:12) - Funnels and founders

(4:10) - What is the top of the funnel?

(6:18) - What content should you make for the top of funnel?

(8:35) - What it looks like in action

(10:47) - Clip strategy

(12:44) - Episode wrap-up

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In this week’s episode, I sit down with Jared Miguez – a client of ours who runs the law firm Arena Collective.

Jared began his podcast journey a couple years ago with us and together we’ve gained more insight into the industry itself as well as where podcasting “fits in” to a business like his – one that is focused on cultivating local leads and promoting clients above all.

We discuss Jared’s “spark” and what inspired him to take a chance on podcast, why video was so important to him, purpose, and much more!

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🔎 Navigate Here:

0:00 - Introduction

1:38 - What was Jared’s spark to start a podcast?

2:49 - Why video?

4:10 - What’s different about Jared’s law firm

6:00 - Podcasting and local business

10:50 - The collective nature of Arena Collective

14:38 - The fuel is purpose

15:28 - What would you say to someone who is nervous about starting

20:22 - Make a podcast to promote your clients

21:24 - “Ghost” podcasts

23:47 - Why did you hire help for your podcast?

27:06 - Jared's podcast and his vision

32:07 - Jared's advice to someone getting started

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Follow on LinkedIn (17k) https://www.linkedin.com/in/sullybop/

Grab our free video script → https://mailchi.mp/eed2b69a9733/5-leads-a-week

In this week’s special (and tasty) episode – I am taking to the griddle and making Jersey’s very own ‘Pork roll egg and cheese’ while giving you the skinny on making content efficiently (that also converts).

Specifically, I’m diving into the using an outside agency vs. making everything in-house.

Most people’s instincts are to do it old school – by themselves. Save the money and the hassle.

The reality is: most people could use a little help, whether it’s expertise or an extra set of hands – and I’ll break down exactly why.

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🔎 Navigate Here:

(0:00) - Introduction

(0:40) - Looking at agencies first

(4:30) - Using an agency to “run” your content

(8:42) - The manager is there to manage, self-awareness

(9:51) - “Done for you” agencies

(14:10) - Don’t take what I say as reality

(17:01) - Episode wrap-up

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Follow on LinkedIn (17k) https://www.linkedin.com/in/sullybop/

If you’ve even seen a few of my videos, you know that I’m a big fan of LinkedIn.

The networking and job search giant has for a long time been thought of as that: a tool for networking and job search. The truth is, this platform has an unmatched ability to guide qualified leads right into your product, program or coaching.

In this week’s episode, I break down our very own high ticket marketing formula and how we get people in OUR DMs through content and friendly advice.

Real tips AND real steps you can implement in the coming new year that could net you some major $$$

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🔎 Navigate Here:

(0:00) - Introduction

(1:24) - The high ticket marketing formula

(2:54) - Three Stages of Marketing, explaining “the funnel”

(4:01) - Stage 1, top of funnel

(5:57) - Stage 2, top of funnel

(7:42) - Intro to the middle of the funnel

(9:49) - Bottom of the funnel

(14:07) - Episode wrap-up

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Follow on LinkedIn (17k) https://www.linkedin.com/in/sullybop/

Grab our free video script → https://mailchi.mp/eed2b69a9733/5-leads-a-week

It’s that time of the year again where we say goodbye to the old year and welcome in the new. Whether it’s new habits, goals or objectives, we’re all looking to make change in a positive way – and what better way than by.. Starting a podcast for your business.

The time has never been better, the opportunity is here – and this week, I outline exactly what the opportunity is and how to seize it for maximum gain.

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🔎 Navigate Here:

0:00 - Introduction

0:59 - The numbers are exploding

2:11 - Why would we podcast?

7:34 - So, how do I make money with this thing?

9:34 - "When you educate people.."

16:17 - What goes into a good podcast?

17:38 - Identifying ideal audience members

19:44 - Positioning your podcast

21:03 - Lighting

23:06 - "How do you get more listeners?"

25:10 - Can you mix podcast formats?

26:30 - Naming your podcast

28:27 - YouTube SEO

30:50 - Descriptions/multi channel podcasting

33:25 - Platforms/advice for beginners

40:11 - Ideal episode length

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Follow on LinkedIn (17k) https://www.linkedin.com/in/sullybop/

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Podcast Links - https://linktr.ee/sullybop

LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

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Facebook: http://www.facebook.com/sullybop

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Nobody wants their podcast to be “boring” – but not everybody can be Joe Rogan.

…and more importantly, when you’re trying to sell a product or service, you may not have an avenue to be “fun”. You still want to display your expertise and know-how.

In this week’s episode, I wanted to explore “boring” podcasts and adjust the commentary. Additionally, I explore some examples of these boring podcasts and show you why, on some levels, they are operating better than bigger, pop-culture podcasts.

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🔎 Navigate Here:

(0:00) - Introduction

(0:48) - Episode beginning

(2:40) - The “Community Aspect”

(5:01) - The absence of competition

(6:34) - Breaking down the complexity

(8:11) - Show why you’re “best provider” of your service

(10:04) - Episode wrap-up

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Follow on LinkedIn (17k) https://www.linkedin.com/in/sullybop/

Grab our free video script → https://mailchi.mp/eed2b69a9733/5-leads-a-week

Starting a podcast is easier most people make it out to be – however, there are some nuances to getting started that EVERY new podcaster should know – especially if you’re creating a podcast for your business.

This week, I give you the shortcuts most experts make you pay thousands of dollars for..

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🔎 Navigate Here:

(0:00) - Introduction

(0:49) - Determine the purpose of your podcast

(1:45) - Three approaches to your podcast

(4:51) - Getting started

(6:21) - Episode wrap-up

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Follow on LinkedIn (17k) https://www.linkedin.com/in/sullybop/

Grab our free video script → https://mailchi.mp/eed2b69a9733/5-leads-a-week

If you've ever searched for "podcasting tips" online - you know that there is no shortage of "expert" opinions.

How about examining a show that is already successful? A podcast that has taken the time and proper steps to grow not only their show and audience - but their reach and influence.

In this special sneak-peek into our paid LaunchPad coaching system, we examine Wealth Warehouse and what they've done to grow their podcast, brand and content.

🔎 Navigate Here:

(0:00) - Introduction

(0:52) - Beginning of Wealth Warehouse case study

(4:28) - The pros of selling your own services

(6:14) - Niche within a niche

(7:52) - Consistency

(9:08) - Political and psychological angle

(29:59) - Philosophical takes mixed with tactics

(35:17) - Another look at the data

(38:40) - 'Titlecraft'

(41:24) - "How are they getting these views?"

(48:26) - The secret behind big (or small) numbers

(53:52) - Closing thoughts

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Follow on LinkedIn (17k) https://www.linkedin.com/in/sullybop/

Grab our free video script → https://mailchi.mp/eed2b69a9733/5-leads-a-week

(with 30+episode title ideas)

Podcasting is a war of ideas. In this episode, I’ll give you the shortcuts to the best formats for any podcast.

These titles, and essentially, episode concepts, gets you started fast with proven angles that have been executed by our very own clients.

Tune in to get your killer episode idea!

🔎 Navigate Here:

(0:00) - Introduction

(0:59) - Analyzing the best performing episodes

(1:58) - Title #1

(2:21) - Title #2

(3:10) - Title #3

(4:01) - Title #4

(4:51) - Topic #5: "The Special"

(5:29) - Topic #6: Objections and Addressing Friction

(6:29) - Topic #7: "People think I'm crazy for.."

(7:16) - Topic #8: "Unseen Advantages"

(7:57) - Topic #9: Case Study

(8:36) - Episode wrap-up

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Follow on LinkedIn (17k) https://www.linkedin.com/in/sullybop/

It’s the holy grail in podcasting.. Monetization.

Everyone wants it.. No – scratch that, they NEED it. The only issue is the path that most people will give to you is almost guaranteed not to work.

Tune in and see what we’ve learned.

🔎 Navigate Here:

(0:00) - Introduction

(0:41) - Figuring out what your podcast is..

(2:30) - First way: Affiliates

(4:01) - Second way: Sponsorships

(6:29) - Third way: Selling your products and services

(8:24) - Fourth way: Charging your guests

(11:55) - Episode wrap-up

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Earn revenue with your B2B podcast ➜ https://www.skool.com/the-launchpad-6641/about

More Content Strategy ↘

How to Post Shorts on LinkedIn ➜ https://www.youtube.com/watch?v=OHHm-mFYf1M&t=24s

Get More Leads on LinkedIn ➜ https://www.youtube.com/watch?v=NMuHySA_yQ4&t=2s

5000 Views Per Video on LI ➜ https://www.youtube.com/watch?v=1yAPDgkmuOQ

Free Resources ↘

Grab our free form → https://docs.google.com/document/d/1FPjlFuNiPF0CG9c-0TLshCKPdcByhCVaaHAX8gnYCwM/edit?usp=sharing

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