The Ryan Sullivan Show

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

When you want your content to “grow up”, you may think of hiring a social media manager.

But in today’s digital marketing world – ‘management’ may not be what you’re looking for – especially if you’re not sure of where you want your personal brand or marketing efforts to go.

📌 Jump In Here:

(0:00) - Social media management is DEAD

(1:31) - Delivering results vs. organization

(3:09) - Social media management is.. Managing

(5:31) - Curation and RESULTS

(7:14) - Managerial waste and marketing waste

(8:53) - You’re missing out on collaboration

(13:56) - Social media management isn’t built to last

(14:46) - Why is media management brought in?

(17:32) - VAs, marketing assistants, what does it mean?

(19:36) - How involved do you want to be?

(23:45) - Marketing has been democratized

(25:48) - “Don’t do the middle ground”

(27:27) - Are you the maestro?

(28:49) - Your competitors aren’t willing to do this

(32:15) - A strategy vs. a tactic

(34:05) - The “feel” of promoting and finding clips

(39:35) - Do founders need to suffer?

(41:31) - How good is your ‘done-for-you’ content?

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

It’s one of the hardest things to do with video creation..

Starting!

But when you're a founder wearing many hats - and when one of those isn't a marketing or promoting hat - then getting on video may be one of those items on your to-do list that sits and gathers dust.

But maybe it doesn't have to be that way..

📌 Jump In Here:

0:00 - Teaser

0:15 - What will video do?

1:35 - Hire a professional

2:21 - Do what you KNOW how to do

2:55 - Find the format that works for you!

4:10 - Everything mixes now

4:40 - Have a certain level of quality

4:49 - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

When it comes to a marketing campaign, there are dozens of people you would balme first before the founder – if that campaign didn’t take off the way it was supposed to.

This is what we deal with at Principles. Founders trying to make an impact directly through their marketing content.

Does it work?

That’s where strategy and planning comes in.

Tune in to see the three major areas you should be focusing in on.

📌 Jump In Here:

(0:00) - Teaser

(0:51) - Episode beginning

(1:57) - Here’s where it went south

(2:30) - The podcast wasn’t the problem..

(3:14) - Considering the commitment vs. results

(4:12) - “Signals”

(4:57) - “Consistency”

(5:30) - “Predictability” 

(6:22) - The “eventuallys” of business

(7:36) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

Shelby Clement is a Podcast Principles legend.

One of our most successful podcast launches in our history.

But to be honest, we can’t take all the credit.. Shelby is a stone-cold pro and a voracious marketer – and the best part? She’s not afraid to be authentic.

Now, nearly a year after her launch and 60+ episodes later, Shelby returns to take us through her first year with her podcast.

📌 Jump In Here:

(0:00) - Teaser

(0:47) - Introduction to Shelby Clement

(1:46) - The podcast experience for Shelby

(3:14) - What has really “clicked” on the promotion side?

(6:52) - “Everything is content”, importance of research

(8:49) - Brand integrity + humanizing your brand

(13:21) - Your personal brand helps for EVERY product and service

(16:38) - You can grow faster if…

(17:57) - A year in, what is your experience w/ podcasting?

(20:51) - Marketing vs. production (for founders)

(23:12) - When Shelby first started..

(26:26) - Do your research (x2), vanity metrics

(29:26) - You have to put in the work..

(30:12) - Final thoughts

(32:18) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

It’s time. We need to change what the title “Social Media Manager” means.

Why?

Because digital marketing and video content demands more than being simply “managed”. You need a creator, a collaborator – someone that is going to take your content, campaign, or brand to the next level.

But why don’t we take it a step further.. Why do we need to have these people do so much while specializing in so little?

In this episode, I’m going to explain to you the difference between having legit content strategy – and simply checking the boxes..

📌 Jump In Here:

(0:00) - The “manager revolution”

(0:48) - Identifying “what doesn’t work”

(1:38) - You need creation + curation

(3:48) - Creation

(4:21) - Curation

(5:46) - The big problem here

(7:25) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

Once upon a time, I got a little bit of business advice from the man himself, host of 'Ridiculousness', Rob Dyrdek's Fantasy Factory and Rob and Big -- Rob Dyrdek!

What you may not know .. In addition to his television ventures, Dyrdek is a serial entrepreneur, founding several businesses through his venture studio, Dyrdek Machine, including Street League Skateboarding and Superjacket Productions (now Thrill One Media).

He sits down with me briefly to discuss Podcast Principles, delivering creative services and more..

📌 Jump In Here:

(0:00) - Teaser

(1:19) - Start of the interview

(4:21) - “What’s been your biggest challenge?”

(5:08) - “It’s a personal business”

(7:17) - Creative services point back to the founder

(11:07) - In business, you don’t know what you don’t know

(18:02) - “Defining” your life and “envisioning your next version”

(19:58) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

Rome wasn’t built in a day – and neither was your brand or business. Guess what?

Your podcast or video content is no different.

Look, we’re all on this journey to establish more authority for our brand or business, to drive more leads and extend our influence further and further. The how? That’s the difficult part and something that I’m trying to figure out myself on my own content journey.

There were plenty of times I thought my podcast content made me look like the man, when it really didn’t.

I thought I was really standing out, but I wasn’t.

What changed?

I got a bit of feedback – well, some harsh criticism that sent me down a little path of self-reflection. 

Criticism is crucial, lemme tell you why 👇

📌 Jump In Here:

(0:00) - Teaser

(1:01) - The best piece of business advice I’ve ever gotten

(3:52) - Why video quality is so important

(5:35) - This doesn’t happen overnight

(7:23) - What do the professionals think?

(9:28) - It’s all about how you process feedback

(10:12) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

In the third installment of my three-part series on how to turn text content into video content – I explore another way that you can take traditional content and convert it into media that books calls, develops leads and helps you close sales.

This week, I cover the classic case study – and explain how one simple adjustment can make all the difference when it comes to communicating your impact as an individual and a business.

📌 Jump In Here:

(0:00) - Teaser

(1:13) - Using case studies to BOOK calls

(2:38) - 1st step, client selection

(3:32) - “More case, less study”

(4:17) - The before and after story

(6:01) - Drop the “company mentality”

(7:14) - Use this content in multiple forms

(8:29) - What will this content do?

(11:58) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

In today’s digital world, blogs are becoming less and less effective for B2B content marketing.

Maybe you just started one – or have had one for years. The question is, how can you use that content you’ve already spent time on in a new way?

You’ve known me long enough (I’m guessing) that you’ll already know my answer: it’s video!

People often don’t realize that blog posts are fantastic starters for a podcast episode, or even a short video on the topic you choose.

In this second installment of my three-part series on how to turn text content into video content – I dive into why you should be making this transition with your blog and what benefits it will bring you in the future.

📌 Jump In Here:

(0:00) - Teaser

(0:56) - Blogs and being a B2B consumer

(1:53) - Reason #1, it works!

(2:53) - Reason #2, it reflects modern consumer behavior

(3:21) - We’re all B2C consumers

(5:01) - Reason #3, repurposing

(7:41) - Getting your production

(8:28) - The last crucial step..

(9:31) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

It’s that classic problem that B2B content suffers from.. 

It’s a bit boring.

This week’s episode is the first of a three-part series on how to turn text content into video content.

To start, I’m going to show you how you can turn your FAQ section into content that will not only drive leads – but also content that your prospects and clients will actually consume.

📌 Jump In Here:

(0:00) - Teaser

(1:01) - The B2B problem

(2:20) - How to take your FAQ section to the next level

(3:03) - Implementing a video FAQ section

(4:48) - Step one…

(6:11) - Your FAQ can be content

(7:17) - Reaching people where they’re at

(9:34) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop