The Revenue Formula

The SaaS Reset and what's next (with Jacco van der Kooij)

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SaaS is being completely reset following the era of growth at all costs. But what's happening, how can you adapt and what's to come?

This is exactly what we discuss with Jacco van der Kooij, founder of Winning by Design.

  • (00:00) - Introduction
  • (01:03) - Meet Jacco
  • (05:02) - Pricing is no longer sust nable
  • (07:51) - We're in a moment of change
  • (13:40) - Multiple transformations
  • (17:54) - AI as a disrupting force
  • (20:57) - The people
  • (24:13) - Changing buyer behaviour
  • (29:50) - SaaS is under enormous pressure
  • (32:35) - Who souledn't get scared?
  • (34:29) - What'll happen next?
  • (39:33) - The solution
  • (41:43) - Motions & the SaaS factory
  • (47:35) - There's a lag to metrics
  • (55:34) - Eventually, mature industries lead to factories
  • (01:01:46) - It's not the doom day

    • Check out his new book: Revenue Architecture.

    *** 

    This episode is brought to you by Growblocks. Finding and fixing problems in your GTM shouldn't take weeks. It should happen instantly.


    That's why Growblocks built the first RevOps platform that shows you your entire funnel, split by motions, segments and more - so you can find problems, the root-cause and identify solutions fast, all in the same platform.


    ***

    Connect with us


    🔔 LinkedIn: Toni / Mikkel

    ✉️ Newsletter: revenueletter.substack.com 

    📺 Watch: https://www.youtube.com/@growblocks
    💬 Contact: [email protected]

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    The Revenue FormulaBy Toni Hohlbein & Raul Porojan
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