The SaaS SEO Show

By Minuttia

The SaaS SEO Show is a platform for meaningful connections and honest conversations with people who are real, hard-working practitioners and high performers in the SaaS industry. We're here to learn a... more

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FAQs about The SaaS SEO Show:

How many episodes does The SaaS SEO Show have?

The podcast currently has 112 episodes available.

The SaaS SEO Show episodes:

November 07, 2023Content Strategy with Elena Luchita, Head of Content and Brand Marketing at Maze #91
In this episode of The SaaS SEO Show, we’ve interviewed Elena Luchita, Head of Content and Brand Marketing at Maze, and discussed challenges in building content teams, content strategy, learnings as the first marketer at Maze, and more.

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Timestamps:
(00:00) - Intro
(00:58) - Who is Elena Luchita?
(01:53) - Elena’s background.
(05:22) - What is Maze?
(07:57) - Elena’s biggest learnings working at Maze.
(14:46) - Challenges in building content teams and processes.
(20:09) - Content Strategy at Maze.
(24:41) - How to approach topic clusters.
(31:43) - The future of SEO.
(33:34) - Elena’s thoughts on generative AI and use cases.
(39:34) - Learn more about Elena and Maze and get in touch.
(40:17) - Outro

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Useful Links:

Website: https://maze.co/
Elena on LinkedIn: https://www.linkedin.com/in/elenaluchita/

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Stay Tuned:

► Website: https://minuttia.com
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
...more
41min
October 31, 2023Creating Demand with Abhay Singh, Head of Demand Gen and RevOps at Mesh #90
In this episode of The SaaS SEO Show, we’ve interviewed Abhay Singh, Head of Demand Gen and RevOps at Mesh, and discussed demand generation, attribution, and more.

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Timestamps:

(01:10) - Who is Abhay Singh?
(02:01) - Abhay’s background.
(04:00) - What is Mesh?
(06:12) - Performance enablement at HR.
(06:52) - Abhay’s biggest learnings at demand gen.
(10:26) - How to identify effective channels?
(15:22) - Communicating marketing ROI with C-level executives.
(17:06) - How can value be measured on ‘dark social’?
(21:45) - Content marketing contribution to creating demand at Mesh.
(23:15) - Abhay’s thoughts on original content.
(28:16) - Use cases of ChatGPT.
(31:34) - The future of SaaS marketing.
(35:54) - Learn more about Abhay and Mesh and get in touch.
(36:30) - Outro

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Useful Links:

Website: https://www.mesh.ai/
Abhay on LinkedIn: https://www.linkedin.com/in/singhabhay/

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Stay Tuned:

► Website: https://minuttia.com
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
...more
38min
October 24, 2023Content Strategy at IBM with Eda Kavlakoglu, Program Director, Inbound content at ibm.com #89
In this episode of The SaaS SEO Show, we’ve interviewed Eda Kavlakoglu, Program Director, Inbound content at ibm.com and discussed content strategy, keyword research, and more.

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Timestamps:

(00:00) - Intro
(00:55) - Who is Eda Kavlakoglu?
(01:42) - Eda’s background.
(06:08) - Eda’s learnings at IBM.
(09:13) - Biggest challenges.
(12:06) - Main pillars of IBM’s content strategy.
(14:53) - Creating content for both users and search engines.
(16:34) - Keyword research process at IBM.
(18:45) - Eda’s evolvement in the content process.
(20:14) - How do you evaluate a piece’s effectiveness?
(22:01) - How will changes in search affect SEO?
(26:21) - Use cases of generative AI.
(29:00) - Creating topic clusters.
(33:36) - Future of content marketing.
(35:31) - Learn more about Eda and IBM and get in touch.
(36:15) - Outro

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Useful Links:

Website: https://www.ibm.com/
Eda on LinkedIn: https://www.linkedin.com/in/edakavlakoglu/

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Stay Tuned:

► Website: https://minuttia.com
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb
************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
...more
38min
October 17, 2023Media Consumption & New Types of Content with Chris Anderson, VP, Head of Content at GreenSlate #88
In this episode of The SaaS SEO Show, we’ve interviewed Chris Anderson, VP, Head of Content at GreenSlate, and discussed media consumption, new types of content, and more.

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Timestamps:

(00:00) - Intro
(01:45) - Who is Chris Anderson?
(02:38) - Chris’ background.
(05:15) - How's life in Asia?
(06:56) - What is GreenSlate?
(08:36) - Differences between traditional businesses and SaaS.
(11:18) - Chris learnings as Managing Editor at Gong.
(14:40) - How do you maintain consistency on multiple content initiatives?
(16:28) - Chris' role at GreenSlate.
(18:53) - GreenSlate’s content strategy.
(20:24) - Building company’s presence on LinkedIn.
(21:41) - Brand within a brand.
(26:08) - Thoughts on leveraging SEO at GreenSlate.
(29:00) - Chris' thoughts on AI and practical use cases.
(35:00) - Will SGE affect the traffic of sites?
(36:49) - Media consumption and new types of content.
(40:01) - Importance of content quality.
(43:14) - The future of content marketing for SaaS companies.
(46:12) - Use cases of TikTok for B2B.
(47:16) - Learn more about Chris and GreenSlate and get in touch.

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Useful Links:

Website: https://gslate.com/
Chris on LinkedIn: https://www.linkedin.com/in/chris77/

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Stay Tuned:

► Website: https://minuttia.com
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb
************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
...more
50min
October 03, 2023The Future of SEO #Digest
In this special episode of The SaaS SEO Show, we collected all the tidbits our guests shared about the future of SEO and the changes happening in the industry.

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Timestamps:

(00:00) - Intro
(01:35) - Brian Shumway, Director of SEO Product at Upwork.
(03:50) - Neil Patel, Co-Founder at NP Digital.
(05:04) - Jason Barnard, CEO and Founder at Kalicube.
(07:30) - Josh Garofalo, SaaS Product Marketing Consultant & Copywriter at SwayCopy.com.
(09:08) - Nigel Stevens, CEO and Growth Lead at Organic Growth Marketing.
(13:09) - Jeremy Galante, SEO Lead at ClickUp.
(15:44) - Eli Schwartz, Growth Advisor and SEO Strategic Consultant.
(19:44) - Jitesh Patil, SEO & Content Specialist at Toggl.
(22:09) - Bethany Fagan, Head of Content Marketing at PandaDoc
(24:16) - Eric Hoover, Organic Search Director at Jellyfish.
(25:16) - Caitlin Burns, Content and SEO Lead at Dovetail.
(28:50) - Bernard Meyer, Sr. Director of Content & Creative at Omnisend.
(32:48) - Lindsay Germain, Growth Product Manager at InfluxData.
(37:29) - Outro

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Stay Tuned:

► Website: https://minuttia.com/
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is brought to you by Minuttia.
...more
38min
September 19, 2023Introducing GrowthWaves: A Newsletter on B2B Growth
In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, announces his new newsletter, GrowthWaves.

To enjoy the paid version for free, you can:

1) Comment 'GrowthWaves' in this post
2) Send George a DM on LinkedIn with your email so we can add you manually on Beehiiv

Only 100 seats are available (in total).

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Timestamps:

(00:00) - Intro
(01:45) - Episode overview.
(02:13) - story.
(04:23) - Clarification #1: No association between GrowthWaves & Minuttia.
(05:17) - Clarification #2: There would be ads.
(06:15) - Clarification #3: GrowthWaves will have a paid version.
(07:19) - Giveaway seats.
(09:57) - Wrapping up.
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Useful Links:

GrowthWave’s Website: https://growthwaves.com/
Minuttia’s Website: https://minuttia.com
George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis

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Stay Tuned:

► Website: https://minuttia.com/
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is brought to you by Minuttia and is sponsored by Ahrefs.

Visit ahrefs.com/awt and sign up for free!
...more
12min
September 12, 2023Successful Content Programs with Melanie Broder, Content Marketing Consultant #87
In this episode of The SaaS SEO Show, we’ve interviewed Melanie Broder, Content Marketing Consultant, and discussed the value of content marketing, mistakes SaaS companies make to their content programs, and more.

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Timestamps:

(00:00) - Intro
(01:46) - Who is Melanie Broder?
(02:11) - Melanie’s background.
(04:19) - What makes a content program successful?
(05:44) - How to communicate the value of content marketing?
(09:19) - Mistakes SaaS companies make to their content program.
(11:53) - Unbusted the myth of word count.
(14:25) - Will the blog remain an important channel in the future?
(17:28) - Different content types beyond SEO content.
(20:38) - Thoughts on content created to showcase thought leadership.
(23:41) - Should content that indicates thought leadership be outsourced?
(27:27) - Melanie’s thoughts on the extra ‘E’ from E-E-A-T.
(32:14) - Thoughts on AI content.
(35:57) - The future of SaaS companies regarding content marketing and SEO.
(37:54) - Learn more about Melanie and get in touch.
(38:23) - Outro

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Useful Links:

Website: https://www.melaniebroder.com/
Melanie on LinkedIn: https://www.linkedin.com/in/melaniebroder/

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Stay Tuned:

► Website: https://minuttia.com
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb
************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is sponsored by Ahrefs.

Visit https://ahrefs.com/awt and sign up for free!
...more
40min
September 05, 2023Media Singulars #Solos
In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about an invented concept called ‘media singulars’ and its role in B2B SaaS companies' marketing strategies.

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Timestamps:

(00:00) - Intro
(01:44) - Episode overview.
(02:37) - Media Singular concept.
(03:46) - Characteristic #1: Media Singulars are part of the content marketing strategy.
(04:08) - Characteristic #2: Media Singulars are distinguishable from content marketing strategies.
(05:14) - Characteristic #3: Media Singulars have a unique name.
(05:37) - Characteristic #4: Media Singulars are platform and channel-agnostic.
(06:19) - Characteristic #5: Media Singulars have media personalities behind them.
(08:31) - Media Singular examples.
(09:33) - Example #1: HubSpot & The Hustle.
(11:20) - Example #2: Paddle & ProfitWell.
(13:37) - Example #3: Mailchimp & Courier Media.
(15:13) - Example #4: SEMrush & Traffic Think Tank.
(16:34) - Example #5: Drift & Seeking Wisdom.
(17:58) - Wrapping up.
(18:36) - Outro
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Useful Links:

Minuttia’s Website: https://minuttia.com
George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis

************************

Stay Tuned:

► Website: https://minuttia.com/
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is brought to you by Minuttia and is sponsored by Ahrefs.

Visit ahrefs.com/awt and sign up for free!
...more
21min
August 29, 2023Expert Thoughts on AI Content #Digest
In this special episode of The SaaS SEO Show, we collected all the tidbits our guests shared about AI Content, Generative AI, and ChatGPT.

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Timestamps:

(00:00) - Intro
(01:37) - Mordy Oberstein, Head of SEO Branding at Wix
(06:41) - John Ozuysal, Co-Founder & CMO at Datapad
(07:59) - Stephen Jeske, Senior Content Strategist at MarketMuse
(09:25) - Kas Szatylowicz, Head of Organic Growth at V7
(11:44) - Gwen Lafage, VP of Brand and Content at Sinch
(13:53) - Carlos Meza, President and CEO at CrowdContent
(18:10) - Neil Patel, Co-Founder at NP Digital
(22:39) - Bianca Anderson, SEO Strategist at HubSpot
(26:33) - Brian Shumway, Director of SEO Product at Upwork
(28:16) - Tania Miranda, Head of SEO at Recruitee
(29:29) - Outro

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Stay Tuned:

► Website: https://minuttia.com/
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is brought to you by Minuttia.
...more
30min
August 24, 2023Content Creation Best Practices #Solos
Podcast Platforms

In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about content creation best practices and more.

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Timestamps:

(01:51) - Content creation best practices overview.
(03:05) - Editorial guidelines.
(04:30) - Brand guidelines.
(05:05) - Comparative guidelines.
(06:45) - Legal guidelines.
(07:54) - Pain point x use case x JTBD x feature matrix.
(09:44) - Product expert interview transcriptions.
(10:30) - Sales call transcriptions.
(11:37) - Customer call transcriptions.
(12:27) - Product screenshot library.
(14:05) - Quotes library.
(14:57) - Post templates.
(16:19) - Customer examples.
(17:29) - Graphic templates.
(19:07) - Demo account.
(20:02) - Feedback archive.
(22:17) - George's thoughts on the topic.
(23:39) - Outro
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Useful Links:

Minuttia’s Website: https://minuttia.com
George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis

************************

Stay Tuned:

► Website: https://minuttia.com/
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is brought to you by Minuttia and is sponsored by Ahrefs.

Visit ahrefs.com/awt and sign up for free!
...more
26min

FAQs about The SaaS SEO Show:

How many episodes does The SaaS SEO Show have?

The podcast currently has 112 episodes available.