Who’s buying from you, and who are you selling to - are they the same people?
It’s three for the price of one today, as I’m joined by TJ Macke, SVP of Strategy at Sapper, and Jason Serota, Head of Commercial Business Development (Americas) at Adobe
Superhero origin stories of both TJ and JasonStorytelling as a key skill set for salesDefining ICPs - ideal customer profilesDCP vs TCP (desired vs true customer profile)Lagging, current and emerging ICPs, as categoriesInvolving the right people at the right timeAdvice for individuals working in and leading sales functions
We mention these resources during the show, for you to look up and make use of:
The Hero’s JourneyThe greatest sales deck ever madeTJ Macke’s LinkedIn profileJason Serota’s LinkedIn profileOutreach’s websiteSapper’s websiteAdobe’s website
For more engaging sales conversations, subscribe to The Sales Engagement Podcast on Apple Podcasts, Spotify, or our website.
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