the sales quants | sales analytics | video | content marketing | audience development | social selling | productivity hacks

Are you struggling to make the investment case for building your B2B audience? The latest CMI/MarketingProfs research states that 80% of B2B Content Marketers are focused on building an audience. Your audience is bigger than your sales pipeline. Your audience is comprised of your current and future customers. Successful marketers are spending more time today obsessing [...]

Jack Kosakowski is here, but this is not another podcast about the basics of Social Selling. Social Selling these days is simply a commitment to adding value through education and simply going where your buyers are lingering online. Today we focus on our feelings and the importance of long term thinking and relationships. In episode [...]

While you’ve probably heard that 2017 is the Golden Age of Video, you still might be wondering how to get started with video marketing? Well, if you have an iPhone you’re more than ready to go. We’re living in an age of video made for and by the mobile device. We all have a content [...]

Today we review the most clever and effective sales prospecting email ever sent… at least in my opinion. The theme continues, those that “grip and rip” and play the volume sales game will continue to lose traction, while individuals that focus on more clever and highly targeted sales prospecting campaigns drive engagement and results. Herein [...]

Does your team need a nag prevention tool? If so, that means you’re constantly asking them for salesforce pipeline updates and possibly getting in their way of closing deals. Are you curious to know which Opportunity pipeline stage reporting metric can help solve that problem? In addition to the Age of Open Opportunities, a great [...]

Need a strong vision and sharper focus for your Social Selling strategy? And, are you in for some fun? Yes? Then please give this interview a listen. We learn about Phil’s sorted (digital) past and how he’s evolved into a leader of the social selling movement. Phil knows the LinkedIn platform like the back of [...]

All creators want options, right? Do the myriad of content types and distribution/engagement platforms compel you to create or confuse you into submission? Launching a video-first strategy? YouTube or Facebook Live? What about Insta-stories? Since content is the key to gaining trusted advisor status, how do we break this tyranny of choice and achieve our [...]

Are you focused on achieving trusted advisor status with your prospects and customers? Facebook LIVE video may be the right tool for you. Facebook LIVE video can be the cornerstone of your strategy to achieve trusted advisor status. The future of video communications is here today. Facebook is plowing millions of advertising dollars into promoting [...]

What are the 7 keys to marketing success in 2017? More video? More social media? More strategy? More opinion? Yes to all of the above. But please, build a plan and stick to it. Please give episode 53 a listen as we review your 7 keys to marketing success –and growth — in 2017. We’d [...]

Are you continuing to invest time and money in Twitter? Does its pivot to the News category in the Apple App Store impact your willingness to spend time building audience and driving engagement? Are you still willing to invest advertising dollars? We discuss the future of Twitter in terms of the events at The Ohio [...]