the sales quants | sales analytics | video | content marketing | audience development | social selling | productivity hacks

Are you interested in knowing what your prospects and customers are thinking about? Today we break down a model that will help you understand their interests and intent at scale. You can’t be everywhere at once, so embracing our approach might help. We’d love to hear your thoughts on this statement — “consistently creating compelling [...]

Today we reveal how to find and keep long term relationships through the lens of social selling. We’re on the 5th of the 5 Rs of Social Selling on LinkedIn. With the advent of artificial intelligence taking care of low level informational tasks, the only thing that’s going to matter is the ability to find [...]

What’s the best social selling technique you can use to get your prospects to respond? Just be yourself! You are an industry expert and have evolved as a trusted advisor. Believe it! Now, we have to help our prospects and customers recognize your ability to help them. Join us on episode 49 as we explore [...]

This episode is dedicated to my Dad, Leo Herrmann. Hungry to take your social selling to the next level? Are you using LinkedIn as a published record of your knowledge and expertise? Today we drill into the third of five Rs of social selling – recognition. We all have a great opportunity to prove we’re [...]

Are you focused on your goals or your prospect’s goals? How can you capture the interests and intent of your best prospects so you can focus on them? In this episode we discuss RELEVANCE – #2 out of the 7 “R’s” of social selling we are covering in this series. It’s no secret. It’s simple [...]

Is making YouTube videos a waste of time for you? I share 4 reasons today why making YouTube videos is absolutely not a waste of time. Please listen and share your perspective on the topic. Here are 4 reasons making YouTube videos is not a waste of time: Forces you to codify your thinking. Opportunity [...]

Going to Salesforce.com’s Dreamforce this year and looking for ways to break the ice? Check out episode 45 as we share a full-proof method to building great long term relationships. There are 2 requirements, but I trust you have them. Listen to find out. Contact me if you’re at Dreamforce and you want to meet [...]

Driving a social selling adoption strategy? Is LinkedIn the best social network to position yourself as an industry expert and to also map the depths of your opportunity? Today we review the first of the 5 Rs of Social Selling on LinkedIn. Reach! We review data that supports you’ll achieve the reach and scale critical [...]

Social selling insights are everywhere for sure. It takes less than a minute to get educated and learn how to approach your prospects in the most relevant and respectful way. In this episode I cover: Why social selling insights are so important. What does insights mean? How to find relevant insights. Two entertaining stories about [...]

Content creation is hard, but well worth it. Today we take a step back and review who this podcast is for, and why we’re doing it. Our content creation journey has evolved from video to audio, and back again…and vacillated across multiple platforms like Facebook, YouTube, Twitter and iTunes. I’d love to hear your strategy [...]