the sales quants | sales analytics | video | content marketing | audience development | social selling | productivity hacks

If I had the chance to ask Seth Godin his views on social selling, I am pretty sure I know what he would say. Everyone is capable of producing great work…and social media activity is taking us away from important creation. Do we have a false sense of progress as we transact in the social [...]

Writing or video production? Which one do you leverage for your publishing strategy? We drill into the benefits of sales driving content creation, production and promotion with our good friend Jack Kosakowski. We debate the role of content production in building trust and credibility and the impact that your marketing team can make in scaling [...]

Pssst… want to know the secret that successful sales people use to convert Marketing Qualified Leads (MQLs) into opportunities? I’m sorry. There is no secret because successful sales leaders NEVER touch MQLs. Pouncing on MQLs is for wild amateurs. Today we tease apart the differences between MQLs and SQLs, and discuss strategies to engage with [...]